Look, the streaming wars are exhausting. One minute your favorite show is on the service you already pay for, and the next, it’s been licensed out or rebranded behind a new paywall. If you’re trying to figure out where can you watch And Just Like That, the Sex and the City revival that everyone loves to hate-watch (or just plain love), you're basically looking for the home of HBO.
That means Max.
It used to be called HBO Max. Then they dropped the "HBO" because branding experts decided "Max" sounded more like a neighborhood hardware store than a prestige television titan. Whatever. If you want to see Carrie, Miranda, and Charlotte navigating their 50s in a post-Samanthaless world, Max is your primary destination in the United States. It's the only place where the show is truly "home."
The Global Map: Streaming Without a Max Subscription
Not everyone lives in the States, obviously. And even if you do, maybe you’re tired of the $16-plus monthly hit to your bank account. If you’re in the UK, you aren't looking for Max; you’re looking for Sky Comedy or the NOW streaming service. Because of a long-standing deal between HBO and Sky, that’s where the high-fashion drama lives across the pond.
Australians have it different again. BINGE is the go-to there, though Foxtel also carries it. It’s a bit of a jigsaw puzzle. You’ve got to check the local rights holders because HBO doesn’t always launch its own app in every territory. Sometimes they just sell the "bricks" to the highest bidder in that country.
Then there’s the "buying" versus "streaming" debate.
If you hate subscriptions, you can actually go old school. Well, semi-old school. You can buy individual episodes or full seasons on platforms like Amazon Prime Video, Apple TV (formerly iTunes), and Vudu. It’s a one-time cost. No monthly drain. It’s actually a smarter move if you’re the type of fan who re-watches episodes to analyze every single pair of shoes Carrie wears. You pay $25 or $30 for the season, and it's yours. Mostly. Digital ownership is its own legal gray area, but for now, it works.
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Why You Can't Find It on Netflix or Hulu
I see this question a lot. "Is And Just Like That on Netflix?"
No.
Actually, let me clarify that. While some older HBO legacy shows like Insecure or Ballers have recently migrated to Netflix in a weird licensing pivot by Warner Bros. Discovery, And Just Like That remains a "Max Original." It is a flagship show. It’s the bait they use to keep you subscribed to their specific platform. Don’t expect it to show up on Netflix anytime soon. They need those Carrie Bradshaw fans to stay put.
Hulu is a similar story. Unless you have the "Max Add-on" for your Hulu account—which is basically just paying for Max through a different billing screen—it’s not there. It’s all about the silos. Everyone wants their own silo.
The Cost of Staying Current
Let's talk money because honestly, it's getting ridiculous. To watch the show on Max, you have a few tiers. There’s the "With Ads" version, which is cheaper but, frankly, ruins the vibe. Imagine a high-tension scene where Carrie is mourning Big, and suddenly you’re watching a commercial for laundry detergent. It’s jarring.
- Max With Ads: Roughly $9.99 a month.
- Max Ad-Free: Around $16.99 a month.
- Max Ultimate Ad-Free: $20.99 (This is for the 4K HDR snobs who need to see every stitch on a Fendi Baguette).
Most people settle for the middle ground. But if you’re bingeing both seasons, you could theoretically sign up, watch everything in 30 days, and cancel. It’s the "churn" method. Everyone does it.
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What About Season 3?
It's coming. Production schedules got pushed around because of the Hollywood strikes in 2023, but Season 3 is officially on the horizon for 2025/2026. When those new episodes drop, the answer to where can you watch And Just Like That will remain the same: Max. They aren't letting go of this goldmine.
There's been a lot of chatter about whether Kim Cattrall will ever actually come back as Samantha Jones. We saw that tiny cameo in the Season 2 finale. You know the one—the phone call in the car. It was filmed in a vacuum. She didn't even see the other actors. For many fans, that 60-second clip was worth the entire month's subscription fee.
Technical Hurdles and VPNs
Sometimes you're traveling. You're a New Yorker in Paris, and you realize your Max app won't load the show because of "licensing restrictions." It’s annoying. This is where people start looking into VPNs (Virtual Private Networks).
By using a VPN, you can technically make your laptop think it's in the US so you can access your home library. Is it against the Terms of Service? Usually. Does everyone do it? Pretty much. Just be aware that some streaming services have gotten really good at detecting VPN IP addresses and will block you anyway. ExpressVPN and NordVPN are the ones usually cited as having the best "bypass" success, but it's a cat-and-mouse game.
Dealing with the "Crave" Situation in Canada
If you’re up north, Crave is your home for HBO content. It’s a decent service, though the interface can be a bit clunky compared to the polished look of Netflix. But if you want your Sex and the City fix in Toronto or Vancouver, Crave is the only legal game in town for streaming.
The Evolution of the Show's Availability
It's worth noting that And Just Like That is distinct from the original series. While you can often find the original Sex and the City on various platforms (it even had a stint on Peacock and is currently on Netflix in many regions), the revival is treated differently. It’s a "Max Original," not just an "HBO Show."
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That distinction matters because of how the contracts are written. "HBO Originals" are the prestige shows that air on the cable channel. "Max Originals" are born and bred specifically for the app. Usually, the apps hold onto their "Originals" with a much tighter grip.
Is it Worth the Search?
The show is polarizing. Che Diaz became a meme for a reason. Miranda's character arc made people scream at their televisions. But the fashion? Still top-tier. The New York scenery? Stunning.
If you're a die-hard fan, the scavenger hunt of finding where can you watch And Just Like That is just part of the tax we pay for modern entertainment. We are no longer in the era of "channel 4 at 9:00 PM." We are in the era of digital hoarding and platform hopping.
Practical Steps for Your Next Binge
- Check your existing bundles. Many cell phone plans (like certain AT&T tiers in the past) or internet providers offer Max for free or at a discount. Check your "Rewards" section in your provider app before you pay full price.
- Audit your subscriptions. If you're signing up just for Carrie and the gang, set a calendar reminder for 28 days out. If you’ve finished the series, cancel it. You can always re-subscribe when Season 3 drops.
- Look for Gift Cards. Sometimes you can find discounted Max or Apple gift cards at retailers like Target or Best Buy, which effectively lowers the cost of the "purchase" option if you prefer owning the show digitally.
- Verify your region. If you are using a secondary site or a "free" streaming service, be extremely careful. Most "watch for free" sites are riddled with malware and aggressive tracking scripts. Stick to the official pillars: Max, Sky, BINGE, or Crave.
The most efficient way to handle this right now is to look at your current "ecosystem." If you're an Apple person, buying the season on Apple TV keeps it in your library forever without the threat of it disappearing when a licensing deal expires. If you're a streamer, Max is your only real choice. Either way, the Manolo Blahniks are waiting.