Finding where to watch Coach Lasso and his biscuits shouldn't be harder than understanding the offside rule. If you've spent any time on social media lately, you've probably seen that the "Believe" signs are being dusted off because Ted Lasso Season 4 is officially on the way. Honestly, for a while there, we all thought the story was done. We watched Ted head back to Kansas and felt that bittersweet closure. But Apple and Warner Bros. had other plans. With new episodes hitting screens in 2026, catching up on the first three seasons is basically mandatory viewing if you want to understand why everyone is suddenly obsessed with shortbread and "Total Football" again.
Where Can I Watch Ted Lasso Series Right Now?
Let's get the big one out of the way first: Apple TV is the exclusive home of Ted Lasso. Since the show is an "Apple Original," you won't find it natively on Netflix, Hulu, or Disney+. It’s baked into the Apple ecosystem. If you’re looking to binge all 34 episodes from the first three seasons, you’ll need a subscription to Apple TV.
As of early 2026, the service generally costs $12.99 per month in the U.S. (or £9.99 in the UK). If you're new to the platform, they usually offer a 7-day free trial. Pro tip: if you’ve recently bought a new iPhone, Mac, or iPad, check your settings—you might have a three-month trial sitting there unused.
Can You Watch Without an Apple Subscription?
Surprisingly, yes, but it’s a bit old-school. While most streaming-exclusive shows never see the light of day on physical media, Ted Lasso actually broke that mold. You can pick up the complete series on Blu-ray or DVD from major retailers like Amazon or Walmart.
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It’s a solid move if you’re the type of person who hates the "subscription creep" or if you just want to own the show forever without worrying about licensing deals. Plus, the physical copies sometimes have bonus features you won't find on the app.
The Amazon Prime "Loophole"
A lot of people ask if they can watch Ted Lasso on Amazon Prime. The answer is: kinda.
You can't just open Prime Video and hit play with your standard Prime membership. However, in the U.S., you can add Apple TV as a "Channel" within the Prime Video app.
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Why bother? Basically, it keeps all your billing in one place. If you already use Prime for The Boys or Fallout, adding the Apple channel means you don't have to download yet another app on your smart TV. The price is exactly the same ($12.99/mo), so you aren't saving money, just digital clutter.
Watching Ted Lasso From Anywhere in the World
Apple TV is available in over 100 countries, so for most people, it's pretty straightforward. But let's say you're traveling for work or living in a region where the service hasn't launched yet.
This is where a Virtual Private Network (VPN) comes in handy. Services like NordVPN or ExpressVPN let you spoof your location so you can access your home subscription even while abroad.
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- Step 1: Download a reputable VPN.
- Step 2: Connect to a server in a country where Apple TV is active (like the U.S. or UK).
- Step 3: Log in to your Apple account and start the AFC Richmond journey.
Just a heads up: Apple’s terms of service can be picky about VPNs, and you usually need a payment method that matches your Apple ID region. It’s not a perfect "hack," but it works for travelers who don't want to miss out on the Season 4 hype.
What's the Deal with Season 4?
The timing for the new season is actually pretty genius. Warner Bros. TV chair Channing Dungey recently hinted that we're looking at a mid-2026 release window, likely starting in Q2.
If that holds true, the show will be dropping right as the 2026 FIFA World Cup kicks off in the U.S., Canada, and Mexico. Imagine watching real-world football madness all day and then winding down with Coach Lasso’s return to the pitch. Rumor has it the new season involves Ted coaching a second-division women's team back in Richmond, which would be a brilliant way to evolve the story without just repeating the first three years.
Quick Summary of Your Viewing Options
| Method | Cost | Best For |
|---|---|---|
| Apple TV App | $12.99/mo | The most direct way; includes 4K HDR. |
| Apple One Bundle | Varies ($19.95+) | Families who also use iCloud, Music, and Arcade. |
| Amazon Prime Add-on | $12.99/mo | People who want everything in one app. |
| Blu-ray / DVD Box Set | ~$40 - $60 | One-time purchase; no internet needed. |
Actionable Steps to Get Started
If you’re ready to dive in, here is the most efficient way to do it without overpaying:
- Check for a Free Trial: Go to the Apple TV website or app. If you haven't subscribed before, grab the 7-day trial.
- Verify Your Hardware: You don't need an "Apple TV" box. The app works on Roku, Fire Stick, PlayStation, Xbox, and most smart TVs made after 2018.
- Binge Strategically: If you're strictly there for Ted, you can easily finish all three seasons in a single month if you watch two episodes a night. Cancel before the next billing cycle hits if you don't want the other content.
- Wait for the Bundle: If you’re planning to watch Season 4 when it drops in mid-2026, wait until June to resubscribe. That way, you’ll catch the premiere and can re-watch the old stuff at the same time.
The show is fundamentally about hope, and in a world where streaming rights are constantly shifting, it's nice that Ted Lasso has stayed put in one easy-to-find place. Grab some shortbread, settle in, and remember: Believe.