You know that feeling when you walk into a Victoria's Secret and the air smells like Bombshell and pure chaos? Honestly, it's usually because there's a massive sale happening and everyone is fighting over the last pair of seamless thongs. If you've been wondering when is victoria secret sale, you aren't alone. It’s basically a sport for some of us.
The truth is, Victoria’s Secret doesn't just have one big event. They have a rhythm. Once you learn the beat, you'll never pay $60 for a bra again. I’ve seen people drop hundreds on full-price items a week before a 70% off clearance event, and it physically hurts to watch.
The Big One: Semi-Annual Sale Dates
The legendary Semi-Annual Sale (SAS) is the "Super Bowl" of lingerie shopping. It happens twice a year, and if you're looking for when is victoria secret sale, this is the one you actually care about.
Typically, the winter sale kicks off right after Christmas. I’m talking December 26th. While most people are nursing a holiday hangover, the pros are online at 6:00 AM. In 2026, we saw the early access for members hit right around the 23rd, with the general public getting the goods on the 26th.
The summer version usually lands in early to mid-June. Think June 4th or June 12th. It lasts for about a month, but the "good stuff"—the cute patterns and the popular sizes like 34C—usually disappears within the first 48 hours. By the end of July, you're mostly looking at neon green XXXL bras and single bottles of lotion that lost their caps.
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Why the Start Date is Only Half the Story
The SAS is a slow burn. It starts at 40% to 50% off, which is... okay. But if you wait? That’s where the magic happens.
Around two weeks into the sale, they usually drop an "extra 25% off clearance" coupon. I’ve seen prices on mists and lotions drop to $4.99 or even $3.99. If you aren't picky about the scent, waiting for that third week is the ultimate power move.
Monthly Patterns You Can Set Your Watch To
If you missed the June or December windows, don't panic. You don't have to wait six months to find a deal. They do "panty parties" almost every month.
Usually, it's 5 for $30 or 7 for $35. If you see a "5 for $38" deal, ignore it. That’s a trap. Wait for the $5-per-pair price point. It always comes back.
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Flash Sales and Holiday Weekends
- Valentine’s Day: You’d think prices would go up, but they actually run "Buy One, Get One" (BOGO) deals on bras in early February to lure in the gift-buyers.
- Labor Day and Memorial Day: These are big for the PINK line. Expect $25 leggings and $30 hoodies.
- Black Friday: Honestly? It’s often worse than the Semi-Annual Sale. They usually do a free tote bag with a $100 purchase, which is cool if you need a bag, but the actual discounts on clothes are often just "meh."
The Secret "Off-Menu" Deals
There’s a tier of shopping most people miss because they don't look at the fine print. The Victoria's Secret Credit Card (the "Angel Card") gets a lot of hate because of high interest rates, but if you pay it off instantly, the perks are kind of insane.
Cardholders often get early access to the when is victoria secret sale events. In December 2025, cardholders got to shop the sale three days before everyone else. By the time the general public got in, the best "Dream Angels" sets were already gone.
Also, keep an eye on the "Community" tab in the VS app. They’ve started doing these weird, limited-time sweepstakes and "app-only" flash sales that don't even show up on the website. Last week, they did a 2-hour window where all mists were $6. If you didn't have the push notification on, you missed it.
How to Actually Prepare
Don't just show up and hope for the best. That’s how you end up buying a $50 robe you'll never wear.
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- Clear your cart: A week before the SAS, put everything you want in your cart. When the sale goes live, the prices will automatically drop, and you can checkout in seconds while others are still searching.
- Check the "Back of the Store": In physical stores, the sale bins are usually in the very back. The front tables are full-price "new arrivals" designed to distract you. Walk past them.
- Know your size in different styles: A "Very Sexy" push-up fits way differently than a "Body by Victoria" wireless. Go get measured before the sale starts so you aren't guessing when the site is lagging.
Common Mistakes to Avoid
Stop buying the "3 for $30" mist deals. Seriously. During the when is victoria secret sale periods, those same mists drop to $6 or less. You're basically paying a 40% "impatience tax."
Another big mistake is ignoring the clearance rack during non-sale months. Stores are constantly clearing out "returns" or floor samples. I once found a $70 designer-collab bra for $14 in the middle of October just because it was the last one in that specific color.
Final Insights for the Savvy Shopper
Look, the brand has changed a lot. They’re much more focused on comfort and inclusivity now, which means the "old school" bombshell sales are rarer, but the quality of the loungewear has actually gone up.
If you want the absolute best price, mark your calendar for June 10th and December 26th. Those are your anchor dates. Everything else is just filler.
Next Steps for You:
Download the Victoria's Secret app and turn on "Notifications" specifically for "Offers." Then, go to your dresser and count how many pairs of underwear actually fit you—if the number is low, start building that "Wish List" now so you're ready for the June kickoff.