Honestly, if you’ve spent any time on Beauty TikTok lately, you know the struggle. Trying to get your hands on a Rhode Peptide Lip Treatment can feel like a full-time job. You refresh the site. You wait for the "back in stock" email. Then, by the time you click "add to cart," it’s gone. It’s basically the Hunger Games but for glazed donut skin.
So, naturally, everyone is asking the same thing: when is Rhode coming to Ulta?
We want those points. We want to walk into a store, touch the packaging, and walk out with a pocket blush without paying for shipping. But the situation is kinda complicated right now. If you were hoping for a surprise drop at Ulta this month, I've got some news you might not like.
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The Sephora Factor: Why Ulta Is On Hold
Here is the deal. In September 2025, Rhode made a massive power move. Hailey Bieber officially launched the brand at Sephora. This wasn't just a little "online only" thing; it was a full-blown, record-breaking retail debut across the U.S. and Canada.
It was actually the biggest launch in Sephora’s history.
Because of that, Rhode is currently in an exclusive retail partnership with Sephora. In the beauty world, these contracts usually mean the brand can’t sell at "competitor" retailers like Ulta for a specific amount of time. Usually, these exclusivity windows last anywhere from 12 to 24 months.
So, when is Rhode coming to Ulta? Likely not until late 2026 or even 2027. Sephora has the keys to the kingdom right now, and they aren't going to share Hailey’s glow with Ulta anytime soon.
The $1 Billion e.l.f. Acquisition Changes Everything
Now, here is where things get interesting. Last year, e.l.f. Beauty—the kings of affordable, accessible makeup—bought Rhode for a cool $1 billion.
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Yeah, billion with a "B."
This matters because e.l.f. is basically the MVP of Ulta Beauty. They have a massive presence there. Usually, when a big parent company buys a brand, they want that brand everywhere. We saw this when e.l.f. bought Naturium and immediately ramped up their distribution.
The catch? e.l.f. is keeping Rhode "prestige." They aren't trying to make it a $5 drugstore brand. They want to keep that cool-girl, high-end vibe. Since Ulta has been leaning way harder into their "prestige" side lately (bringing in brands like Charlotte Tilbury and Sol de Janeiro), Rhode would fit right in.
Where Can You Actually Buy Rhode Right Now?
Since Ulta is a "no" for the moment, you’ve basically got three main spots to find the goods.
- RhodeSkin.com: The mothership. This is still where you get the limited edition stuff like the "Barrier Butter" or the new 2026 launches like the jelly-bean pimple patches.
- Sephora: Online and in-store. If you want those Beauty Insider points, this is your only path.
- TikTok Shop: Surprisingly, this has become a huge channel for them. Hailey is basically the queen of social commerce.
If you are outside the US, they just expanded to MECCA in Australia and New Zealand as of February 2026. They are moving fast, just... not toward the orange-clad aisles of Ulta quite yet.
What Most People Get Wrong About Rhode at Ulta
I see people on Reddit all the time saying, "Well, Ulta has a Sephora-style section now, so it should be there."
Sorta, but not really.
The "Sparked at Ulta" program is for indie brands. Rhode is way past "indie" status. It’s a global powerhouse. The reality is that Rhode doesn't need Ulta right now. They did over $10 million in sales in their first two days at Sephora.
They are doing just fine.
But honestly, as a consumer, it’s annoying. Ulta’s rewards program (Ultamate Rewards) is objectively better than Sephora’s for most people. Getting 2,000 points and turning that into $125 off a Rhode haul? That’s the dream. Sadly, it’s a dream that is probably a year away.
What to look for in 2026
While we wait for the Ulta news, Rhode isn't slowing down. Here is what is actually hitting shelves this year:
- Pimple Patches: These are jelly-bean shaped and hydrogel-based.
- Bronzer & Contour Sticks: These use the same "pocket" packaging as the blushes.
- New Lip Tints: Word is we are getting more shimmery, cool-toned pinks.
The Actionable Verdict
If you are holding out on buying the Glazing Milk because you’re waiting for an Ulta drop, stop. Just stop. You’re going to be waiting a long time.
If you want the product now, go to Sephora or the official site. If you are a die-hard Ulta fan, your best bet is to keep an eye on the "Prestige" announcements toward the end of 2026. Once that Sephora exclusivity contract hits its first anniversary in September 2026, we might start seeing the "Rhode is coming" teasers.
Until then, keep your Sephora app updated and your credit card ready. Hailey’s world is just getting bigger, and we’re all just trying to stay hydrated in it.
Next Steps for You:
- Check your Sephora points balance; if you're close to a tier jump, the Rhode bronzer launch this spring is a good time to spend.
- Sign up for the Rhode email list specifically for "restock alerts" because even at Sephora, the Lip Cases sell out in minutes.
- Don't buy Rhode on Amazon. Seriously. It's almost always a fake or a massive markup from a third-party seller.