What Really Happened With the PrizePicks Lawsuit Judah Huffman Settlement

What Really Happened With the PrizePicks Lawsuit Judah Huffman Settlement

The world of daily fantasy sports is usually about point spreads and player props, but lately, the biggest "over/under" wasn't on the field. It was in a courtroom. If you've been following the industry, you probably heard the noise surrounding the PrizePicks lawsuit Judah Huffman situation. It had all the makings of a corporate thriller: a high-level defection, allegations of secret documents, and a very modern twist involving ChatGPT.

Honestly, the whole thing felt like a warning shot to everyone in the gaming space. It wasn't just about one guy moving from an Atlanta-based fantasy giant to a massive sportsbook like DraftKings. It was about how companies protect their "secret sauce" in an era where you can just upload a PDF to an AI and ask it for a summary.

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The Spark That Set Off the Suit

Back in May 2025, Judah Huffman was the Director of Social Media at PrizePicks. He’d been there for about two years, basically helping build the brand's massive social presence. Then, he decided to jump ship to DraftKings for a role as Director of Social & Community.

On paper, people change jobs all the time. No big deal, right? Well, PrizePicks didn't see it that way. They filed a federal lawsuit in the Western District of Washington, and the allegations were pretty wild. They claimed Huffman didn't just leave; they alleged he took the playbook with him.

The suit, officially titled SidePrize LLC d/b/a PrizePicks v. Huffman, claimed that before he left, Huffman uploaded "highly sensitive" company documents to his personal ChatGPT account. We’re talking about brand planning strategies and 2025 team goals. PrizePicks basically argued that he was using their internal data to negotiate a better deal for himself at DraftKings.

ChatGPT and the "Surgical" Deletion

One of the most fascinating parts of the PrizePicks lawsuit Judah Huffman documents was the forensic evidence. PrizePicks alleged that Huffman used ChatGPT to analyze his own non-compete agreement. They claimed he was trying to figure out how to get around the one-year "no-work" clause he’d signed in exchange for a bonus.

It gets more dramatic. When Huffman turned in his company laptop and phone, PrizePicks claimed there had been a "surgical" deletion of files and chats. They argued this was a calculated move to hide the fact that he was talking to DraftKings while still on the clock.

DraftKings reportedly bumped his salary offer from $200,000 to $210,000 during the negotiations. PrizePicks' legal team suggested that this $10,000 jump wasn't a coincidence—it was a reward for the "intel" he was bringing over.

Why the Case Ended So Fast

Most of these corporate lawsuits drag on for years, making lawyers rich while the rest of us wait for a verdict. Not this one. By July 2025, the case was essentially over.

Instead of a long, drawn-out trial, PrizePicks voluntarily dropped the suit with prejudice. This means they can’t refile it for the same reasons. But it wasn’t just a "let bygones be bygones" situation. They reached a settlement with specific conditions:

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  • Data Purge: Huffman had to agree to delete every single piece of PrizePicks data from his personal ChatGPT account.
  • Silence: He is barred from using or disclosing any info from the Brand Planning or Team Goals documents.
  • Verification: He had to confirm, under penalty of perjury, that the "exfiltrated" data was gone.

The most interesting part? Huffman's LinkedIn suddenly changed. For a while, the DraftKings role disappeared from his profile. PrizePicks spokesperson Elisa Richardson eventually confirmed that Huffman had "complied with the non-competition agreement," and the matter was resolved.

The Bigger Picture for PrizePicks

You’ve got to look at this in the context of what else was happening with PrizePicks in late 2025 and early 2026. While they were fighting Huffman in court, they were also settling a massive $15 million dispute with New York regulators over how they operated their "pick'em" games.

They’ve since pivoted to a peer-to-peer "Arena" format to keep the lawyers in New York happy. They also got a huge investment from Allwyn, a European lottery giant, in a deal that valued a majority stake at over $2 billion.

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When you're a company worth billions, you don't play around with trade secrets. The Huffman suit was a message to every other employee: We are watching the logs. ### What This Means for You
If you’re a user or just someone watching the industry, there are a few takeaways here that actually matter. It’s not just corporate gossip.

First, the "non-compete" battle is getting harder for employees to win in the gaming industry. DraftKings itself has been on both sides of this—they sued an executive named Michael Hermalyn when he left for Fanatics around the same time. The industry is tight-knit, and the big players are increasingly litigious.

Second, AI is the new frontier of corporate espionage. You might think uploading a work doc to ChatGPT is harmless, but if that doc contains "trade secrets," you're opening yourself up to a federal lawsuit.

Actionable Insights for the Future

If you're working in the sports tech space or even just a heavy user of these platforms, keep these things in mind:

  1. Check Your Contracts: If you've signed a "restrictive covenant," companies like PrizePicks have shown they have the forensic tools and the budget to enforce them, even across state lines.
  2. AI Privacy is a Myth: Never put proprietary data into a personal AI tool. Most companies now have "zero-retention" policies, and violating them is a fast track to a "breach of fiduciary duty" charge.
  3. Watch the Pivot: PrizePicks is moving toward more social, peer-to-peer gaming. The Huffman case showed how much they value their "social and community" strategy, which is likely where the next big innovations in DFS will happen.

The PrizePicks lawsuit Judah Huffman saga ended with a quiet settlement, but the impact is still being felt. It defined the "new rules" of the game: protect your data, watch your back, and never assume your ChatGPT history is private.