It feels like every six months we’re asking the same thing: is Logan Paul finally "canceled," or is he just getting richer? Honestly, keeping up with the guy is exhausting. One day he’s the face of a massive crypto scandal, and the next he’s standing in a WWE ring with Paul Heyman, acting like he’s been a pro wrestler since birth.
So, what happened to Logan Paul in the midst of all that noise?
If you haven't checked the news since 2024, the landscape has shifted. He isn't just a YouTuber anymore. He's a full-blown corporate entity, a father, and—surprisingly to some—a full-time athlete. But that doesn't mean the ghosts of his past projects, specifically the CryptoZoo disaster, have stopped chasing him.
The CryptoZoo Verdict: What Actually Went Down
For a long time, the biggest cloud over Logan’s head was the CryptoZoo class-action lawsuit. You probably remember the Coffeezilla investigation—those three viral videos that basically dismantled Logan’s "play-to-earn" NFT game. For years, investors were screaming for their money back.
In late 2025, a federal judge in Texas made a massive ruling that shocked a lot of the internet.
Logan was actually cleared of the fraud charges. The judge basically said that while the project was a total mess, the investors couldn't prove that Logan intentionally defrauded them or that his hyped-up statements were legally "fraudulent." His lawyer, Jeff Neiman, called it a "total victory."
But let's be real. "Not legally fraud" isn't exactly a gold star for ethics.
He did eventually start a refund program in early 2024, putting up about $2.3 million to buy back NFTs. The catch? You had to agree not to sue him. A lot of people took the money because a partial refund is better than zero. Others are still bitter. Even with the legal win in October 2025, the "scammer" label is something he’s still trying to shake off in every YouTube comment section.
From Part-Timer to Full-Time: The WWE Evolution
While his crypto reputation was tanking, his wrestling stock was hitting the moon. In January 2026, Logan did something nobody expected. He signed a full-time contract with WWE.
For the last few years, fans called him a "part-timer" who just showed up for the big checks at WrestleMania. He got sick of it. In a vlog shot earlier this year, he literally filmed himself signing the contract and taking espresso shots to celebrate.
"All you people saying I’m a part-timer can shut your mouths. Feels good to have a job." — Logan Paul, January 2026.
He’s now part of a faction called The Vision, alongside guys like Bron Breakker and Austin Theory. If you watch Monday Night Raw, you’ve seen them causing absolute chaos. He isn't just a "celebrity guest" anymore; he’s a locker-room staple. He even credited this move to his need for stability now that he’s a father and a husband.
It’s wild to think that the guy who filmed a forest in Japan is now one of Triple H’s most reliable stars.
The State of Prime and the Messi Drama
You can’t talk about what happened to Logan Paul without mentioning Prime Hydration.
The hype has definitely cooled off. Remember when people were flipping bottles for $100? Those days are dead. In fact, some markets have completely discontinued the energy cans. But don’t think for a second the company is failing. It’s still a billion-dollar juggernaut.
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There was a weird legal spat recently with soccer legend Lionel Messi. Messi launched a drink called "Más+" that looked suspiciously like a Prime bottle. Prime threatened to sue, then Messi's team sued them first for "anticompetitive behavior."
Just this month (January 2026), they finally settled. Both sides dropped the lawsuits. It was basically a corporate "my bad" that allowed both brands to keep moving.
Is the Boxing Career Over?
Short answer: Yeah, pretty much.
Logan hasn't fought since he beat Dillon Danis in 2023. His business partner and friend Mike Majlak recently told TMZ that Logan is done with the ring. Why would he get punched in the face for real when he can do scripted moves in WWE for more money and less brain damage?
His brother, Jake Paul, is still carrying the boxing torch (even after that stoppage loss to Anthony Joshua in late 2025). Logan seems perfectly happy being the "business and wrestling" brother while Jake handles the heavy hitting.
The 2026 Reality Check
If you’re looking for a "downfall," you’re not going to find it. Despite the lawsuits and the constant vitriol, Logan Paul’s net worth is sitting somewhere around $150 million. He’s pivoted from a "prankster" to a "corporate athlete."
He lives in Puerto Rico, focuses on his podcast Impaulsive, and appears on TV every week. He’s managed to do what very few influencers have: he survived a massive reputational nuke and turned his life into a legitimate 9-to-5 career—albeit a very loud, very expensive one.
What you can learn from the "Maverick" era:
- Diversification is survival: If Logan only had YouTube, he'd be gone. Prime and WWE saved his career when the internet turned on him.
- Legal "wins" aren't social "wins": He won in court, but he's still fighting to prove he's a "good guy."
- The "Full-Timer" Pivot: If people criticize your work ethic, the only way to silence them is to over-deliver. He went from 3 matches a year to 13+, and the fans (begrudgingly) respected it.
If you’re tracking his next move, keep an eye on the WWE championship. With his new contract and the backing of Paul Heyman, it’s not a matter of if he wins the big one, but when.
Actionable Takeaways
- Check your NFT holdings: If you still have CryptoZoo eggs, the primary refund window has shifted, but keep an eye on his official Discord for any final "buy-back" announcements.
- Follow the WWE schedule: If you want to see the "new" Logan, he's now appearing regularly on Monday Night Raw on Netflix.
- Watch the hydration market: Prime's shift toward "Hydration Sticks" and away from cans in some regions suggests a change in their business strategy you should watch if you're into creator-led brands.