If you were anywhere near "Golf YouTube" in late 2022, you remember the shockwaves. It felt like a band breaking up right as they hit number one on the charts. One day, Grant Horvat was the silky-smooth swing and the "straight man" to the chaotic energy of the Good Good crew. The next, he was gone.
No fanfare. Just a somber video and a lot of confused fans.
People were genuinely upset. You saw it in the comments—theories about "Yoko Ono" situations with his then-fiancée, rumors of massive behind-the-scenes screaming matches, and claims that the money just wasn't right. But now that we’re sitting in 2026, looking back at how both parties have evolved, the drama seems a lot simpler—and way more successful—than anyone guessed at the time.
The Breakup: Why Grant Horvat Left Good Good
Honestly, the split was a classic case of creative friction. Good Good was (and is) a content machine. They film in "weeks"—one intense week of 14-hour days to bank a month’s worth of videos. It’s loud, it’s high-energy, and it’s very much a "group" brand.
Grant wanted something else.
He played Division II golf at Palm Beach Atlantic University. He’s a purist. While the rest of the guys were doing "wheel of misfortune" challenges and screaming over hole-in-ones, Grant was increasingly drawn to the competitive, technical side of the game.
It wasn't just about the vibes
There was a massive business pivot happening right as he left. Good Good was signing a foundational deal with Callaway. Grant, meanwhile, was getting serious interest from TaylorMade.
Garrett Clark—the "CEO" of the group's vibes—admitted they "threw the kitchen sink" at Grant to make him stay. They offered him more money, more equity, and more flexibility. He still said no. Why? Because you can’t put a price on owning your own name.
Leaving meant walking away from:
- A guaranteed multi-million dollar shared platform.
- The "security" of the most popular group in the niche.
- Built-in travel and production support.
But it gave him the freedom to film what he wanted: high-stakes matches against pros, technical tutorials, and a more "chill" Florida lifestyle that didn't involve flying to Texas every three weeks.
The "Betrayal" Narrative
For a few months, it was ugly. The Good Good guys felt blindsided. Micah "Tig" Morris had just left shortly before, and Grant’s departure felt like a second exit wound.
The fans took sides. If you looked at Reddit or Discord back then, Grant was being labeled as "ungrateful." People argued that Garrett Clark made Grant. And while it’s true that the Good Good platform was a massive launchpad, Grant brought a level of "golf credibility" that the group lacked at the time. He was the guy who could actually beat anyone they played against.
The tension eventually cooled. We saw the "reunion" matches in late 2024 and 2025. When Garrett and Grant finally stood on a tee box together again, the internet basically broke. It proved that there wasn't some deep-seated hatred—just two guys with different business goals.
Who Actually Won the Split?
Usually, when someone leaves a successful group, their career hits a plateau. Look at most boy bands. But the Grant Horvat Good Good split is the rare "everybody wins" scenario.
The Stats in 2026:
Grant’s personal channel has surged past 1.5 million subscribers. He’s not just a YouTuber anymore; he’s a legitimate golf mogul.
He did what most creators are too scared to do: he moved from being an "ambassador" to being an "owner." In early 2025, Grant took an ownership stake in Takomo Golf. Instead of just getting paid to show off clubs, he now owns a piece of the company. That’s a level of "grown-up" business that rarely happens in the world of influencer golf.
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Meanwhile, Good Good didn't die. They brought in Brad Dalke and Luke Kwon, leaned harder into their apparel line, and stayed the kings of the "group" format. They’re still the loudest voice in the room, while Grant has become the "classy" alternative.
The Creator Classic Factor
If you need proof that Grant's move worked, look at the PGA Tour Creator Classic at TPC Sawgrass in 2025. Grant didn't just show up—he won the whole thing. He beat out guys like George Bryan and Chris Solomon in a playoff.
That victory validated everything. It proved he wasn't just a "YouTube golfer" who got lucky; he’s a player. The PGA Tour even tried to give him a sponsor exemption to play in a real Tour event (the Reno-Tahoe Open).
He turned it down.
That might sound crazy, but it was the ultimate power move. He realized that his "media rights" as a creator—the ability to film his own journey—were more valuable than a one-off chance to miss the cut at a professional event. He’s choosing the audience over the trophy.
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What Most People Get Wrong About the Move
The biggest misconception is that Grant left because he "hated" the other guys.
The reality is way more boring: he’s a 27-year-old guy who got married, wanted to live in Florida, and wanted to build a legacy that didn't require permission from five other dudes.
He’s also leaned heavily into his faith and a "cleaner" image. If you watch a Grant Horvat video now, it’s almost meditative. There’s no screaming. No dubstep. Just the sound of a Titleist being compressed by a perfect swing.
Actionable Takeaways for Fans and Creators
Whether you're a fan of the "GG" boys or a "Grant Loyalist," there's a lot to learn from how this played out.
- Watch the "Reunion" Content: If you want to see the closure, watch the match on the GM Golf channel where Grant and Garrett finally hash it out. It’s the most human moment in YouTube golf history.
- Follow the Ownership: Keep an eye on Grant’s involvement with Takomo. It’s the blueprint for how creators will operate in the future—moving away from "shilling" products to actually building them.
- Check the "Internet Invitational": If you miss the old vibes, Grant still collabs with Bob Does Sports and the Bryan Bros. He’s not isolated; he’s just independent.
Grant Horvat didn't "kill" Good Good, and Good Good didn't "make" Grant. They were a perfect match for a specific moment in time. Now, they’re just two different flavors of the same sport. If you want the party, you watch the group. If you want the clinic, you watch Grant.
The best thing you can do as a viewer is stop looking for a "villain" in the story. There isn't one. Just a guy who bet on himself and actually hit the jackpot.
To keep up with the latest in the space, keep an eye on the LIV Golf "Duels" events—Grant has become a key figure in bridging the gap between the professional world and the YouTube world, often organizing these high-production matches that feel more like a Major than a vlog.