Honestly, if you haven’t checked your fitness app in a while, you might be wondering where Beachbody went. It’s a valid question. The name that defined the early 2000s—pioneering the "no excuses" home workout—basically vanished, replaced by a neon-logoed platform called BODi.
But it wasn't just a name change.
The real story of what happened with BODi is a wild mix of corporate survival, a massive shift in how we think about our bodies, and the death of a business model that millions of people loved (or hated).
The death of the Beachbody Coach
For nearly two decades, Beachbody was the king of Multi-Level Marketing (MLM) in the fitness space. You probably knew a "Coach." Maybe you were one.
In a move that shocked the industry, BODi officially killed its MLM model in late 2024. As of November 1, 2024, the company transitioned to a single-level affiliate program. By January 1, 2025, the "Team Beachbody" network was completely sunset.
Why? Because the old way was "outdated and unsustainable." Those aren't my words; that's the sentiment from the executive suite.
The complexity of managing "downlines" and recruitment had become a massive weight on a company trying to survive in the post-pandemic world. People stopped wanting to "build a business" by selling shakes to their high school friends on Facebook.
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Now, it’s just a standard affiliate setup. You share a link, you get a commission. Simple. No teams, no ranks, no recruitment pressure.
Financial turbulence and the "Pivot"
The business side of things has been, frankly, pretty brutal.
Since going public, the company’s stock price has been on a rollercoaster—mostly the downward kind. At one point, billions in market cap simply evaporated. To keep the lights on, BODi had to make some painful calls:
- Workforce cuts: They slashed their staff by about 33% to lean out.
- The 50-to-1 split: A reverse stock split happened in late 2023 just to stay listed on the NASDAQ.
- Breaking even: By early 2026, the company finally hit a milestone of eight consecutive quarters of positive adjusted EBITDA.
They had to lower their "break-even point" from $430 million to about $225 million. That is a massive restructuring. It’s the corporate version of a "shred" program, but with people's jobs and a 20-year legacy on the line.
From "Perfection" to "Health Esteem"
If you’ve been on the platform lately, the vibe is... different.
The name "Beachbody" was literally about an outcome. It was about looking a certain way by July. Carl Daikeler, the CEO, admitted that the name itself was actually becoming a barrier. It felt exclusionary.
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Enter: Health Esteem. This is the new buzzword. The idea is to stop "rejecting" yourself until you hit a goal weight. They even ran a campaign called "You Will Fail," which is a pretty ballsy move for a fitness company. It was meant to acknowledge that life happens—you’ll miss a workout, you’ll eat the pizza—and that shouldn't mean you quit.
They’ve leaned heavily into "Mindset" content. They even hired Petra Kolber, a positive psychology expert, to lead this. It's less "dig deeper" and more "how are you feeling today?"
What happened to the workouts?
This is where the long-term fans are the most divided.
BODi used to be all about the "Blocks"—monthly programs designed to keep you subscribed. But users started getting "block fatigue." Data showed that people actually preferred the classic, 6-to-12-week structured programs like P90X or 21 Day Fix over the new monthly content.
In late 2024, they stopped producing the "BODi Blocks" and one-off live classes.
They went back to basics. They realized that their "Super Trainers" like Shaun T and Autumn Calabrese are their biggest assets. In early 2026, they even leaned into the nostalgia with "P90X: Generation Next," a modernized version of the program that started it all, featuring a new trainer named Waz Ashayer.
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The "Scam" complaints: A reality check
If you look at Trustpilot or Reddit, you’ll see a lot of angry people.
Most of the heat comes from the renewal process. Because BODi transitioned from a $120/year model to a $179/year platform, a lot of people felt "sticker shock" when their credit cards were hit.
Customer service has been a major pain point. With the 33% staff reduction, the "human touch" disappeared for a while, replaced by AI bots and slow email queues.
Is it a scam? No. Is it a company in the middle of a messy, painful transition that occasionally treats its loyal customers like numbers on a spreadsheet? Yeah, it kinda is.
The verdict on BODi in 2026
So, what really happened with BODi?
It grew up. Or at least, it’s trying to. It moved away from the "fitness influencer" culture and the "MLM" baggage to become a leaner, more mental-health-focused digital subscription service.
It’s no longer about getting a "Beachbody" for three months. It’s about a $179-a-year commitment to not hating yourself while you try to stay active.
Actionable Steps for Current or Former Users:
- Check your renewal date: If you haven't logged in for months, check your account settings at BODi.com. The $179 renewal is automatic and can be a nasty surprise.
- Explore the "Mindset" tab: If you’re burnt out on HIIT, the mindset masterclasses are actually pretty decent for stress management.
- Look for the "Classic" library: You still have access to the old-school programs. Sometimes the "new" stuff isn't better than the original Insanity.
- Affiliate vs. Coach: If you were a Coach, you need to re-register in the new affiliate portal if you want to keep earning commissions. The old system is dead.
The era of the Beachbody Coach is over. The era of "Health Esteem" is what’s left. Whether that's enough to keep them afloat in a world of free YouTube workouts remains to be seen.