If you were watching the news on election night, you probably saw the maps flashing bright red in places they usually don't. Specifically, in counties along the South Texas border and in the heart of Miami-Dade. For decades, political "experts" treated the Hispanic vote like a monolith—a reliable blue wall for the Democratic party.
That wall didn't just crack in 2024. It basically fell over.
When we ask what percentage of Hispanics vote Republican 2024, the answer isn't just one number, but a series of shocking shifts. According to exit polls from Edison Research and NBC News, Donald Trump captured roughly 45% to 46% of the Hispanic vote nationwide. To put that in perspective, that is a massive jump from the 32% he pulled in 2020. Some datasets, like the Pew Research Center’s validated voter analysis, even put the number as high as 48%, showing Trump losing the demographic to Kamala Harris by just a measly three points.
This isn't just a "minor shift." It's a historic realignment.
The Gender Gap and the "Latino Male" Phenomenon
One of the biggest drivers behind the percentage of Hispanics who voted Republican in 2024 was the behavior of Latino men. Honestly, the numbers here are wild. In 2020, Joe Biden won Latino men by a comfortable 23-point margin. Fast forward to 2024, and the script flipped entirely.
Edison Research estimates that Trump actually won Latino men by ten points, 54% to 44%.
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Think about that for a second. In four years, a 23-point Democratic lead turned into a 10-point Republican lead. That’s a 33-point swing on the margin. While Hispanic women still leaned toward Harris, with about 53% to 60% support depending on the poll, the "machismo" factor or the focus on traditional labor seems to have pulled men toward the GOP in record numbers.
Why the shift happened
It wasn't just about personality. Most voters in this demographic weren't voting on "identity politics." They were voting on their wallets.
- The Economy: About 40% of Hispanic voters cited the economy as their top issue.
- Cost of Living: Inflation hit multi-generational households hard.
- Border Security: Ironically, many Hispanics in border towns voted Republican because they felt the current system was chaotic.
What Percentage of Hispanics Vote Republican 2024 in Key States?
National numbers are great for headlines, but elections are won in the states. If you look at the percentage of Hispanics who voted Republican in 2024 across the "Big Three" Latino states—Florida, Texas, and Arizona—the data gets even more interesting.
In Florida, Trump didn't just win; he dominated. He secured about 54% of the Hispanic vote there. This was largely driven by a 19-point swing in Miami-Dade County, which has a 68% Hispanic population. It was the first time a Republican won that county in decades.
Texas told a similar story. Along the Rio Grande Valley, in counties like Starr and Cameron, the red wave was undeniable. Trump won 55% of the Latino vote in Texas overall. That’s a 13-point increase from 2020.
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In the "Blue Wall" or swing states, the shift was more subtle but just as deadly for the Harris campaign. In Pennsylvania, while the majority of the Puerto Rican community in places like Allentown and Reading still leaned Democrat, Trump made gains of 5% to 10% compared to his 2020 performance.
Breaking Down the Ancestry
It’s a mistake to group everyone together.
- Cuban Americans: Remained the most staunchly Republican, with over 60% backing Trump.
- Mexican Americans: Saw a significant rightward shift, especially among those in the Southwest and those without college degrees.
- Puerto Ricans: Remained the most Democratic-leaning subgroup, though even here, the Republican percentage crept up toward 35-40% in certain urban centers.
Age and the "New" Republican Voter
The most surprising part of the percentage of Hispanics voting Republican 2024 was the age demographic. Usually, younger voters are more liberal. Not this time.
Among Latino men under 40, support for Trump reached nearly 48%. These are often first-time or second-time voters who don't have a deep-rooted loyalty to the Democratic party. They see the GOP as the party of "entrepreneurship" and "getting back to work."
Pew Research noted that among Hispanic eligible voters who didn't vote in 2020 but showed up in 2024, a staggering 60% went for Trump. The "new" voter isn't a suburban moderate; it’s a young, working-class Hispanic man.
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The Role of Religion and Values
We can't talk about these percentages without mentioning faith. Evangelical Hispanics have been moving toward the Republican party for years, but 2024 saw a consolidation of that trend.
For many Catholic and Protestant Hispanic families, the "progressive" social agenda of the modern Democratic party felt alien. Issues like parental rights in schools and gender ideology were cited in various exit interviews as "turn-offs." When you combine conservative social values with a feeling that the economy was better four years ago, you get the 46% Republican turnout we saw in November.
Misconceptions About the "Hispanic Shift"
A lot of people think this shift is permanent. Maybe it is, maybe it isn't.
Some analysts, like those at UnidosUS, point out that while the percentage of Hispanics voting Republican 2024 was high, many of these voters are still "persuadable." They aren't necessarily becoming "Republicans for life." They were "Trump voters" for 2024.
In fact, 2025 local elections showed a slight "snapback" in some areas, suggesting that the GOP has to work hard to keep this coalition together. If the promised economic improvements don't happen, or if mass deportation policies affect legal residents' families, those percentages could easily slide back toward the 30s by 2028.
Actionable Insights for the Future
If you’re a political junkie or a business owner trying to understand this demographic, here is what the 2024 data actually tells us:
- Stop the "Monolith" Thinking: You cannot market to "The Hispanic Community." You have to speak to Mexican Americans in El Paso differently than you speak to Puerto Ricans in Philly.
- Prioritize the "Kitchen Table": High-level talk about "Democracy" or "Institutional Integrity" didn't move the needle. Rent, gas, and groceries did.
- Engage the Young Male Demographic: This is the most volatile and influential group of voters in the country right now. They are looking for a message of strength and economic mobility.
- Watch the Naturalized Citizen Vote: In 2024, 51% of Hispanic naturalized citizens voted for Trump. These are people who went through the system and often have very strong views on "law and order."
The 2024 election was a wake-up call. The percentage of Hispanics who vote Republican is no longer a fringe statistic; it's a cornerstone of modern American politics. Whether this is a temporary protest or a permanent home for the community will be the biggest question of the next decade.