Jeezy is a mood. If you've ever blasted TM101 while stuck in traffic, you know it's not just about the music; it's about an entire lifestyle built on aspiration, grit, and, eventually, the finer things. People often wonder what Jeezy likes to drink because his lyrics are basically a liquid map of his career. He went from the corner to the boardroom, and his glass changed right along with his zip code. He doesn't just drink for the sake of it. Everything is a play. Everything is a partnership.
The Tequila Pivot that Changed Everything
Avión. You can't talk about Jay "Jeezy" Jenkins and booze without talking about Tequila Avión. For years, the streets thought Jeezy owned the company. He didn't, at least not at first, but his brand was so tied to that silver bottle that it didn't really matter. He was the face of the movement. He wasn't just sipping it on a porch; he was calling for it in the VIP.
Ken Austin, the founder of Avión, basically struck gold when Jeezy jumped on board. It wasn't some stiff corporate sponsorship where a celebrity holds a bottle and smiles for a camera. Jeezy was actually in the mix. He liked the taste, sure, but he liked the hustle more. He saw what Diddy did with Cîroc and he wanted a piece of that spirits pie. When Pernod Ricard eventually fully acquired the brand, Jeezy's involvement was a massive part of why that valuation skyrocketed. He made people care about "ultra-premium" tequila before it was the standard club order.
It Isn't Just About the High End
Early Jeezy? That was a different story. If you go back to the mixtapes, the mentions were different. We're talking about Hennessy. We're talking about the classic trap staples. It’s funny how his evolution as an artist mirrors his evolution as a consumer.
The "Snowman" era was heavy on the Cognac. Henny has always had a stranglehold on hip-hop culture, and Jeezy was no exception. But as he matured—getting into real estate, writing a book, and becoming a "Street Sage"—his palate moved toward things that felt cleaner. He started talking more about champagne. Specifically, Moët & Chandon and Veuve Clicquot. It's that "celebration" mindset. When you've made it out of the situations he's been in, you don't drink to forget; you drink to toast.
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The Naud Era and the Business of Sip
Lately, what Jeezy likes to drink has become a lot more specific and business-oriented. Enter Naud Spirits. This isn't your average supermarket shelf stuff. We're talking about a family-owned French distillery with deep roots. Jeezy partnered with them to bring Naud Cognac and their specialized gin to the forefront.
Why gin? Honestly, it's a pivot most people didn't see coming from a trap legend. But Naud’s gin is infused with botanicals that give it a profile totally different from the dry, pine-needle taste of cheap gin. It’s sophisticated. It’s for the person who owns the building, not the person trying to get in. He’s been seen pushing the Naud VSOP and XO hard because it represents the "Adversity into Triumph" narrative he’s been preaching for twenty years.
He’s also been known to enjoy:
- Pommery Champagne: Usually for the big, televised toasts or high-level industry dinners.
- Red Wine: In recent interviews and social media posts, he’s been leaning into the "healthier" side of luxury, often seen with a glass of high-end Cabernet.
- Water: Seriously. He’s a big advocate for staying hydrated now. You don't stay that sharp in your late 40s by only hitting the bottle.
Is He a Mixologist?
Nah. Jeezy isn't back there muddling mint or making complex bitters. From everything we know about his habits, he prefers things neat or on a large rock. When you're drinking spirits that cost as much as a mortgage payment, you don't want to drown them in cranberry juice.
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There was a time when he’d talk about "Purple Rain" or various street concoctions, but those days are mostly in the rearview. His current vibe is "Old Money," even if the money is relatively new. It’s about the ritual. The pour. The smell. He treats a glass of Naud like a trophy.
Why the Streets Follow His Lead
The reason fans care about what he's sipping is because Jeezy has always been a blueprint. When he said wear the Snowman shirt, the whole world wore it. When he said drink Avión, people stopped ordering Patron. He has this weirdly powerful influence where he can dictate what is "cool" in the club just by holding a glass.
It’s also about the transparency. He’s been open about his struggles with depression and the pressures of the industry. He doesn't hide behind a fake persona. If he's drinking, it's usually because he's actually enjoying himself or closing a deal. He’s moved away from the "party till you drop" mentality and into the "sip and strategize" lane.
The Practical Sidebar: How to Drink Like the Snowman
If you’re trying to replicate the Jeezy experience, don't just go out and buy the cheapest bottle of brandy you can find. That’s not the move. You have to look for labels that have history.
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- Focus on the Glassware. No plastic cups. If you're drinking Cognac, get a snifter. Let it breathe.
- Quality over Quantity. One glass of Naud XO is better than a whole bottle of bottom-shelf liquor.
- The Atmosphere Matters. Jeezy drinks in places with high ceilings or overlooking water. It’s about the vista.
- Know Your History. If someone asks you why you’re drinking that, you should be able to talk about the distillery. Jeezy does his homework. He knows the Naud family story. He knows the distillation process.
It’s about intentionality. He doesn't just drink because it’s there. He drinks because it fits the brand he’s built over two decades. From the gritty streets of Atlanta to the heights of the Forbes list, his glass has been a constant companion, reflecting his status at every step.
Actionable Insights for the Aspiring Enthusiast
To truly appreciate the spirits Jeezy champions, start by diversifying your palate beyond standard "club" liquors. Research the difference between VS, VSOP, and XO Cognac categories; the "Extra Old" (XO) designation requires the youngest brandy in the blend to be aged for at least ten years, offering the depth Jeezy often references. If you are exploring the tequila side, move away from mixers and try a "Silver" or "Blanco" tequila neat to understand the raw agave profile he helped popularize with Avión. Lastly, prioritize "sipping spirits" over "shooting spirits" to maintain the professional composure that Jeezy maintains in his business dealings.