Walk into any airport bookstore or scroll through a social media feed lately, and you’ll likely run into a gold-flecked advertisement for a product you didn't see coming. It’s not just hats anymore. Honestly, the answer to what is Trump selling has become a moving target that covers everything from "victory" perfume to $100,000 Swiss-made watches.
It's a weird mix of high-end luxury, digital speculation, and "Made in America" (mostly) staples. Whether you’re a collector or just curious about how a sitting or former president funds a massive brand, the sheer variety of stuff with his name on it is staggering.
The $100,000 Victory Tourbillon and the "Fighter" Series
If you’ve got a hundred grand burning a hole in your pocket, the "Victory Tourbillon" is the flagship of the current merchandise fleet. It’s a 18-karat gold watch. It’s heavy. It’s flashy. And it features a tourbillon movement—a complex mechanical feature usually reserved for the upper echelons of horology.
But most people aren't buying those.
For the rest of us, there's the "Fighter" series. These are priced more like a standard mid-range watch, sitting between $499 and $799. They’re billed as rugged, everyday pieces for the supporter who wants a bit of that gold-tone aesthetic without the mortgage-sized price tag. You've probably seen them on the wrists of fans at rallies; they’ve become a sort of secret handshake in certain circles.
From Golden Sneakers to "Bitcoin Orange" High Tops
Remember the "Never Surrender" gold high tops? They debuted at Sneaker Con and basically broke the internet for 48 hours. Well, the footwear game hasn't slowed down.
Lately, the focus has shifted toward the crypto crowd. There are now "Bitcoin Orange" sneakers that commemorate Trump’s appearance at major Bitcoin conferences. They’re limited edition—usually around 1,000 pairs—and they feature the American flag alongside the Bitcoin symbol. At $299 to $499 a pair, they aren't exactly cheap, but in the world of collectible sneakers, they’re actually somewhat competitive with limited Nike drops.
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The God Bless the USA Bible
This is arguably the most talked-about item in the catalog. The "God Bless the USA" Bible retails for $59.99. It’s not just the King James Version; it includes copies of the U.S. Constitution, the Bill of Rights, and the Declaration of Independence.
Basically, it’s a "Patriot’s Edition" of the scriptures.
A lot of the noise around this product came from reports that these Bibles—despite the "USA" branding—were actually printed in China. Critics jumped on the irony, but for buyers, the $60 price point seems to be the sweet spot. If you want his actual signature on it, though? You're looking at a $1,000 "Signature Edition."
The Digital Frontier: NFTs and the New Crypto Token
If physical goods aren't your thing, the digital space is where things get really wild. Trump has released multiple series of "Digital Trading Cards" (NFTs).
The early ones showed him as a superhero, an astronaut, or a cowboy.
They usually drop at $99.
They usually sell out.
But the latest pivot is even bigger. Trump Media & Technology Group (the parent company of Truth Social) recently signaled plans for a new crypto token. Shareholders might even get these as a sort of "thank you" for holding the stock. It’s part of a broader push into "World Liberty Financial," a family-backed crypto venture that aims to challenge traditional banking.
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Smell Like Victory? The Fragrance Line
Yes, there is a smell. It’s called "Victory 45-47."
The bottles are shaped like a gold bust of Trump himself. The men’s cologne is described as having "masculine notes" (think cedar and spice), while the women’s perfume is marketed as a scent of "determination." They go for about $249 a bottle. It’s definitely a vanity piece for the dresser, but people are actually buying it as a gift—or a gag, depending on who you ask.
Silver Medallions and the 2026 "SemiQ" Hype
As we get closer to the 250th anniversary of the United States in 2026, the silver coin market is heating up. Trump is selling 1 oz .999 pure silver medallions. These aren't legal tender—don't try to buy groceries with them—but they are struck with a proof finish.
The U.S. Mint is also working on official 2026 coins that may feature the president’s image as part of the "Semiquincentennial" celebrations. For collectors, the official silver rounds sold through sites like Provident Metals are a way to hedge against inflation while holding a piece of political memorabilia.
Why it Matters: The Licensing Business Model
It’s important to understand how this actually works. Most of the time, Donald Trump isn't sitting in a factory making sneakers.
The business model is licensing.
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A company like CIC Ventures LLC or JBCZ LLC pays for the right to use his name and image. He gets a cut of every sale (royalties), and they handle the logistics. According to recent financial disclosures, these royalties have pulled in tens of millions of dollars. It’s a low-overhead, high-profit way to monetize a personal brand that is arguably one of the most recognizable on the planet.
What Most People Get Wrong
There's a common misconception that this merchandise is just "campaign gear." It's not.
Most of these items are sold by private companies, not the official campaign. The money goes to the businesses, not necessarily into the "Trump for President" war chest (though the lines can get blurry in the public's mind). When you ask what is Trump selling, you’re really asking about the "Trump Brand" as a commercial entity that exists alongside his political career.
How to Navigate the Market
If you're actually looking to buy something, or just want to avoid the knock-offs, here is the current landscape:
- Official Trump Store: This is where you find the "Trump Home" stuff, the $200 blankets, the $240 whiskey sets, and the Mar-a-Lago cashmere sweaters. It's the "high-class" version of the brand.
- Specialty Sites: Things like "GetTrumpWatches.com" or the Bible site are usually single-product funnels set up specifically for those items.
- Resale Market: eBay is flooded with these items. Be careful—a lot of people are flipping the $99 NFTs or the $300 sneakers for double the price. If it doesn't come with a Certificate of Authenticity (CoA), it might be a fake.
Final Actionable Insights
If you’re interested in collecting or just want to track the business side of the MAGA movement, keep an eye on the 2026 Semiquincentennial releases. The 250th anniversary of the U.S. is going to be a massive commercial moment, and the Trump brand is already positioning itself to own the "Patriot" merchandise space for that year.
Check the fine print on "Limited Edition" claims. Often, these products are "limited" by time rather than number, meaning they'll print as many as people order during a specific window. For true investment value, look for the "Numbered" editions—like the first 1,000 pairs of sneakers or the "Signature" Bibles—as those are the only ones that historically hold or gain value in the memorabilia market.