If you’ve been keeping a nervous eye on your portfolio lately, you know the Walt Disney Company has been a bit of a rollercoaster. Honestly, for the last couple of years, being a Disney shareholder felt less like a stroll down Main Street and more like being stuck on the Tower of Terror. But as we hit the middle of January 2026, the vibe is shifting. People are finally asking what is the price of disney stock today with a sense of curiosity rather than dread.
As of today, January 15, 2026, Disney stock (DIS) is trading around $113.45.
It’s been a relatively quiet day for the ticker. We saw the price open at $113.71 and dip slightly to a low of $112.17 before hovering back toward that $113 mark. It’s not the explosive growth some enthusiasts were hoping for when the year started, but compared to the $80 lows we saw back in 2024, it’s a massive sigh of relief. Today is also a big day for shareholders for another reason: the $0.75 per share dividend is scheduled for payout today. If you held shares by the December 15 record date, you’re basically getting a little "thank you" from Bob Iger right about now.
Breaking Down the Numbers: What Is the Price of Disney Stock Today?
The current price of $113.45 puts Disney at a market cap of roughly $202 billion. To put that in perspective, the stock has gained about 4.4% over the last year. That's... okay. It's not beating the S&P 500, which has been on a tear, but it shows a company that is slowly repairing its foundation.
You’ve got to look at the 52-week range to see the real story. We’ve seen a high of $124.69 and a low of $80.10. Today’s price is comfortably in the upper half of that range. Investors seem to be playing a game of wait-and-see. They aren't panic-selling anymore, but they aren't exactly "piling in" yet either.
✨ Don't miss: Cuanto son 100 dolares en quetzales: Why the Bank Rate Isn't What You Actually Get
Why is the price sticking here?
Wall Street is currently fixating on the Q1 2026 earnings report, which is confirmed for February 2, 2026. Analysts are projecting an Earnings Per Share (EPS) of about $1.57. There's some tension here because that’s actually a year-over-year drop from the $1.76 we saw in the same quarter last year.
- The Ad Slump: Disney is expecting a $140 million hit because there aren't as many political ads this quarter compared to the previous cycle.
- The Cruise Expansion: They are spending heavily on the Disney Destiny and Disney Adventure ships. Those pre-opening expenses—about $90 million worth—are eating into the current bottom line.
- Streaming Profitability: On the bright side, the Direct-to-Consumer (DTC) wing is actually making money now. They’re looking at a projected operating income of $375 million from streaming this quarter.
The Iger Era Part 2: Is the Strategy Working?
Bob Iger’s second stint as CEO has been defined by one word: efficiency. He’s been cutting costs like crazy and trying to make Disney+ more than just a place to watch Bluey for the thousandth time. Just yesterday, the company announced a massive internal shakeup by creating a new "enterprise marketing and brand organization."
Basically, they’ve promoted Asad Ayaz to Chief Marketing and Brand Officer. The goal is to make the Disney experience feel seamless. If you watch a Marvel movie on Disney+, they want to make sure you're immediately tempted to buy the action figure and book a trip to Avengers Campus. It’s about "synergy," a corporate buzzword that Disney actually invented decades ago but somehow forgot how to use during the streaming wars.
What the Analysts are Saying (And Where They Might Be Wrong)
If you look at the 14 major analysts covering Disney right now, the consensus is a Strong Buy. The average price target is sitting around $135.20. That’s a decent 19% upside from where we are today.
🔗 Read more: Dealing With the IRS San Diego CA Office Without Losing Your Mind
But not everyone is convinced.
Some folks at Simply Wall St use a "Discounted Cash Flow" (DCF) model that suggests the stock might actually be overvalued, with a fair value closer to $84. That’s a huge gap! It really comes down to whether you believe Disney can keep growing its theme park revenue while the "linear TV" (regular cable) side of the business continues to shrivel up. ESPN is the wild card. With the launch of the standalone "Flagship" streaming service, Disney is betting the farm that sports fans will follow them into the digital age.
The OpenAI Connection
One of the more surprising things keeping the stock in the news this week is a rumored $1 billion deal involving Disney's magic and OpenAI. We saw some buzz at CES 2026 about Disney integrating generative AI into their theme parks and content creation. They’re calling it "The Magic of the Machine."
Some purists hate it. They think AI-generated art or scripts take the soul out of Disney. But from an investor's standpoint? If AI can cut the cost of animating a scene or help manage the crowds at Magic Kingdom more efficiently, it’s a win for the stock price.
💡 You might also like: Sands Casino Long Island: What Actually Happens Next at the Old Coliseum Site
Practical Steps for Investors
So, where does this leave you? If you’re looking at the price today and wondering if it’s time to jump in or get out, here are a few things to keep in mind:
- Monitor the Feb 2 Earnings: This is the big one. If Disney misses that $1.57 EPS target, the stock could easily slide back toward the $100 mark.
- Watch the Buybacks: Disney has doubled its share repurchase target to $7 billion for 2026. This usually provides a "floor" for the stock price because the company is actively buying its own shares, which increases the value of yours.
- Check Your Dividends: If you owned the stock as of December 2025, check your brokerage account today. That $0.75 per share should be hitting your balance.
- Consider the Competition: Netflix and the newly merged Paramount-Skydance are putting immense pressure on pricing. If Disney+ has to keep raising prices to stay profitable, they might hit a ceiling with consumers.
The "Magic" is still there, but it's being managed by accountants now. Whether $113 is a bargain or a trap depends entirely on how much faith you have in Iger’s ability to turn a legacy media giant into a tech-first powerhouse. It's a slow transition, and today's price reflects that cautious optimism.
Check your brokerage app's "Corporate Actions" tab to confirm the arrival of today's dividend payment and ensure your tax settings are updated for the 2026 fiscal year.