Hoda Kotb is basically everywhere and nowhere at the same time. One year after she officially hugged her Today show family goodbye in January 2025, the question of what is Hoda Kotb doing now has a multi-layered answer that involves a bicycle, a wellness app, and a whole lot of 4:30 a.m. alarms that—honestly—feel like a sleep-in for her.
The big news? She just announced a brand-new talk show. But it’s not on NBC.
The "Joy Rides" Pivot: Hoda’s New YouTube Era
Forget the studio lights and the earpieces. On January 14, 2026, Hoda revealed her latest project: a digital series called Joy Rides. It’s a collaboration between her own wellness brand, Joy 101, and QVC. The premise is simple but very "Hoda"—she picks up famous friends in different vehicles and just... talks.
The teaser trailer dropped on her Joy 101 Instagram, and it looks like a total vibe. She’s seen riding a bike in a Brooklyn park with stylist Stacy London and driving her former desk-mate Savannah Guthrie to work at the crack of dawn. It’s raw, it’s mobile, and it’s launching January 21, 2026, on the Joy 101 YouTube channel.
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What’s interesting is the "flip the script" element. In these episodes, the guests actually grill Hoda, too. In the trailer, Stacy London bluntly asks her, "Was there ever a moment that you were like, 'S***. What did I do?'" That kind of honesty is exactly why people are still Googling her name a year after she left the anchor desk.
Is She Still at NBC?
People were worried she’d vanish entirely from TV, but she’s technically still part of the family. While Craig Melvin has taken over her seat at the 7 a.m. hour and Sheinelle Jones joined Jenna Bush Hager for the 10 a.m. slot (now called Today with Jenna & Sheinelle), Hoda hasn't cut the cord.
She inked a deal to be a "supporting character." Here is what that looks like in 2026:
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- Olympic Spirit: She is set to serve as a correspondent for the 2026 Winter Olympics in Milan. She even compared her upcoming vibe to the "Snoop Dogg role" from Paris—basically being the ultimate cheerleader and storyteller.
- Monthly Check-ins: About every four to six weeks, she pops back onto the Today plaza for exclusive interviews or special segments.
- Podcast Power: Her Making Space podcast is still going strong, now in its eighth season, where she dives into deep spiritual and wellness topics with guests like Mel Robbins and Jay Leno.
The Suburban Shift and the "4:30 a.m. Sleep-In"
You can’t talk about what is Hoda Kotb doing now without mentioning the move. She traded the high-energy chaos of Manhattan for a $2.9 million mansion in Bronxville, New York.
She told the Wall Street Journal that her mornings are now "sacred." While she used to be up at 3:30 a.m., she now "sleeps in" until 4:30 a.m. That extra hour gives her time to work out at Transform Fitness, where she apparently pushes weighted sleds with her daughter Haley sitting on top.
The move to the suburbs was about "normalcy" for her daughters, Haley (9) and Hope (6). She’s been very open about how life has slowed down to a "new rhythm." She’s doing the school runs, playing tennis, and going on bike rides—things that were nearly impossible when she was juggling two major live broadcasts a day. She even added a new member to the family recently: a puppy named Waffles.
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The Joy 101 Wellness Venture
The project she seems most "lit up" by—her words—is Joy 101. It’s not just a brand; it’s a wellness platform she’s building from the ground up.
She’s been working on an app that’s designed to be affordable and accessible. She’s also been hosting events, like a recent talk at NYU with neuroscientist Wendy Suzuki to discuss her new book, Jump and Find Joy: Embracing Change in Every Season of Life.
Hoda has been very clear that she didn't leave Today to retire. She left to "turn the page" at 60. She wanted a "bigger slice of the time pie" for her mom and her kids, but she’s also proving that you can start a whole new business empire in your 60s without the safety net of a major network holding your hand every day.
Actionable Insights for Fans
If you're looking to keep up with Hoda's next chapter, here are the best ways to find her:
- Subscribe to the Joy 101 YouTube Channel: This is where Joy Rides premieres on January 21. New episodes drop every Wednesday.
- Check the NBC Olympic Schedule: Look for her during the 2026 Winter Games in Milan for those "Snoop-ish" human interest stories.
- Listen to "Making Space": Her podcast remains the best place to hear her long-form, unedited thoughts on life and resilience.
- Follow Joy 101 on Social: That’s where she’s posting the updates for her upcoming wellness retreats and the official app launch.