So, you want to know what is apple stock at today? Honestly, checking the price on a Tuesday or Wednesday usually feels like watching paint dry, but this week is actually kinda interesting.
As of Wednesday, January 14, 2026, Apple stock (AAPL) is trading around $259.35.
That is up about 0.5% from the morning low of $258.12, but it is still sitting roughly 10% below its 52-week high of $288.62. If you’ve been watching the ticker lately, you've probably noticed it’s been a bit of a roller coaster. Just yesterday, the stock closed at $261.05. It had a nice little three-day winning streak going, but the market is acting twitchy. People are basically holding their breath for the quarterly earnings report coming up on January 29.
The Weird Reality of What Is Apple Stock At Today
Most folks just look at the green or red number on their phone and move on. That’s a mistake. Right now, Apple’s market cap is hovering around $3.86 trillion. To put that in perspective, that is roughly the size of 18 Nvidias according to some analysts, though the AI boom is constantly shifting those goalposts.
The stock has been under a bit of pressure. In fact, earlier this month, it hit an eight-day losing streak—the longest since May 2025. Why? Because the "Magnificent Seven" aren't the untouchable gods they used to be. Investors are getting picky. They want to see if the iPhone 17 cycle is actually as big as Tim Cook says it is.
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Apple is currently trading at a price-to-earnings (P/E) ratio of about 34.8. That isn't exactly "cheap" by historical standards. Some bears, like those over at certain hedge funds, argue that Apple is priced for perfection. They think any slight miss in China sales or a delay in the foldable iPhone (yeah, that rumor is back again for late 2026) could send the price tumbling back toward its 52-week low of $169.21.
Why the Siri-Gemini Deal Actually Matters
You might have missed it, but Apple just confirmed a massive partnership to bake Google Gemini into Siri. This is huge. For years, Siri has been the butt of everyone's jokes. By bringing in Alphabet's AI, Apple is basically admitting they need a boost in the AI arms race.
Bulls love this move. They see it as a low-risk way for Apple to stay relevant in AI without spending billions more on R&D than they already do. It’s a "if you can't beat 'em, partner with 'em" strategy. This news is one of the main things propping up the price today.
Breaking Down the Numbers (No Boring Tables)
If you're looking for the nitty-gritty of what is apple stock at today, here is the breakdown of the current session. The stock opened at $258.72 this morning. It pushed as high as $261.81 before hitting some resistance. Volume is decent—around 45.7 million shares traded so far—which is slightly above the daily average of 41.5 million.
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Dividends? You're looking at a yield of about 0.40%. It’s not a "get rich quick" income play, but for a tech giant, it’s a steady paycheck. Most analysts, including big names at Bank of America Securities, currently have a "Buy" or "Hold" rating on it. They recently upgraded it from a "Sell" candidate because the technicals started looking a bit better after it bounced off that $259 support level.
The iPhone 17 Factor
We can't talk about the AAPL share price without talking about hardware. The iPhone 17 demand has been surprisingly resilient. Despite everyone saying "smartphones are boring now," people are still upgrading. This is partly due to the "Apple Intelligence" features that finally started rolling out in a meaningful way this month.
But there’s a catch. Production costs are rising. Word on the street is that Apple might hike the price of the next Pro models by $100. Will consumers swallow that? That’s the multi-trillion-dollar question.
Practical Steps for Your Portfolio
So, what should you actually do with this information? Don't just stare at the price.
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- Watch the $259 level: Technical analysts are obsessed with this "floor." if the stock closes significantly below $259, it could signal a trend shift toward the $240s.
- Earnings is the catalyst: Mark January 29 on your calendar. That is when the real volatility happens. If you’re a long-term investor, the day-to-day noise doesn't matter much, but if you’re looking to trade, that’s your Super Bowl.
- Check the Services growth: Everyone looks at iPhones, but the real money is in Services (App Store, iCloud, Apple Pay). It has double the profit margins of hardware. If that segment grows more than 15% this quarter, the stock will likely pop.
The bottom line is that Apple is in a transition year. It is moving from being a hardware-first company to an AI-integrated ecosystem. It’s messy, it’s expensive, and the stock price reflects that uncertainty.
Keep an eye on the macro environment too. If the Fed does something weird with interest rates, or if trade tensions with China flare up again, Apple is always the first to feel the heat because of its massive supply chain footprint there.
Stay patient. Apple rarely rewards the impatient. If you’re looking at what is apple stock at today to decide whether to buy, look at the five-year chart instead of the five-minute one. The trend is still upward, but the climb is getting steeper.