If you’ve been scrolling through Instagram or hanging out in certain parts of Atlanta lately, you’ve probably seen it everywhere. The four-letter acronym that’s basically becoming Lil Baby’s new middle name: WHAM.
Most people think it’s just the title of his latest album—the one that hit No. 1 on the Billboard 200 at the start of 2025. But that’s actually only half the story. Honestly, calling WHAM just an "album" is like calling a Maybach just a "car." It’s an entire ecosystem of products ranging from high-end cannabis to streetwear that’s currently taking over the retail world.
Lil Baby didn't just drop a project; he dropped a lifestyle brand. And if you aren't paying attention, you're missing the fact that this "WHAM" thing is reportedly pulling in more money than the music itself.
Why Everyone is Talking About the WHAM Strain
Let’s be real for a second. Rapper weed is nothing new. Every artist from Snoop Dogg to Wiz Khalifa has a line. But what Baby did with the WHAM cannabis line—specifically in partnership with The Holding Company—is kinda different.
The flagship product is the Wham strain. It’s a hybrid cross between Super Runtz and ADL. If you’re into the technical side of things, it’s known for a heavy terpene profile dominated by myrcene. Basically, it smells like straight gasoline mixed with lemon candy. People who have actually tried it say it hits fast—it's a "boss high" that’s relaxing but doesn’t immediately glue you to the couch.
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But here is the kicker: the numbers.
Earlier in 2025, reports surfaced that the WHAM strain cleared over $30 million in sales in its first 15 days of its THCa rollout. That is insane. We are talking about over 320,000 orders in two weeks. Whether you're a fan of his flow or not, you've got to respect the hustle of a guy who turned a 2021 weed arrest in Paris into a legal empire a few years later.
It’s More Than Just Flower: The WHAM Leaf and Vapes
It didn't stop at the buds. Baby recently expanded the lineup with WHAM Leafs. These aren't your gas station wraps. They’re premium Dominican tobacco leaves designed for people who take rolling seriously.
Then you’ve got the Goonfellas collab.
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Through The Holding Company, he released these "all-in-one" live resin vapes and eighths packaged in boxes that look like old-school VHS tapes. It’s a nostalgic nod to classic hood movies like Menace II Society and Belly. It’s that attention to the "culture" aspect that makes people actually want to collect the packaging, not just use the product.
WHAM Clothing: From the Stage to Zumiez
If you aren't in a state where you can grab the "green" products, you've probably seen the WHAM! apparel instead.
In July 2025, the brand officially landed in Zumiez. This was a massive move because it took WHAM out of the niche "rapper merch" category and put it into mainstream retail. The collection includes:
- The Prayer Tee: A gritty black shirt with praying hands.
- The Tour Tee: Features boxing gloves and the phrase "Who Hard As Me."
- Logo Hoodies: Heavyweight gear that retails for about $90.
The acronym itself—WHAM—stands for "Who Hard As Me." It’s a flex. It’s the same energy he brought to the WHAM album, which he described to Lil Yachty as being about "fast cars, girls, jewelry, and the turnt lifestyle."
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Don't Confuse it With Rap Snacks (But Do Try Them)
A lot of people get the "WHAM" brand confused with Baby's ongoing partnership with Rap Snacks.
While they are separate businesses, they both feed into the same "Lil Baby Product" universe. If you're looking for the snacks, his "All In" potato chips (which taste like a mix of BBQ, salt and vinegar, garlic, and onion) are still a staple. But WHAM is his own baby—pun intended. It’s his independent venture into the luxury and lifestyle space.
How to Actually Get Your Hands on WHAM Products
The availability depends entirely on what you're looking for.
- Clothing: You can find the official merch on lilbaby.store or at Zumiez locations (especially if you're in Georgia, where they have the full rollout).
- Cannabis/THCa: The legal THCa flower is often available through The Holding Co. website and ships to most states because it's hemp-derived under the Farm Bill.
- Flower: If you’re in California or other legal markets, you’ll find the "Wham" strain at dispensaries like Cookies or through the Joke’s Up network.
Price-wise? It isn't cheap. An eighth of the flagship Wham flower can run you anywhere from $70 to $85. It's a "tax" for the brand and the quality, but for the 4PF die-hards, it doesn't seem to be a dealbreaker.
Actionable Next Steps
If you're looking to dive into the WHAM ecosystem, start by checking the official Lil Baby store for the latest streetwear drops, as those tend to sell out faster than the music sells units. For those interested in the cannabis side, verify your local state laws regarding THCa shipping before ordering from The Holding Co. to ensure you're staying within legal bounds. Lastly, if you’re just here for the music, the WHAM (Extended Version) is the best place to start to understand the "Who Hard As Me" mentality that fueled this entire brand expansion.