If you’ve spent any time on social media lately, you’ve probably seen the clips. Deion Sanders—"Coach Prime" himself—sitting across from Rocsi Diaz, leaning back with that signature confidence, and just... talking. No pads. No headsets. No 40-yard dash. Just raw, unfiltered conversation. This isn't just a coach killing time between seasons. It’s We Got Time Today, the Tubi original talk show that’s proving Deion Sanders might be the most versatile figure in modern entertainment.
Honestly, we probably should have seen this coming. Deion has never been a "one-lane" kind of guy. He was the only person to play in a Super Bowl and a World Series. He’s the guy who revolutionized Jackson State and then turned the Colorado Buffaloes into the center of the college football universe. So, when he decided to launch a weekly talk show on Tubi, it wasn’t just a hobby. It was a takeover.
Why We Got Time Today Deion Sanders is Different
Most athlete-hosted shows feel like a long, boring press conference. You know the vibe: scripted questions, "one game at a time" clichés, and the personality of a wet napkin. We Got Time Today is basically the opposite of that.
The chemistry between Deion and Rocsi Diaz is what makes it work. Rocsi, who many of us remember as the legendary host of BET’s 106 & Park, brings a polished, professional energy that balances Deion’s "Prime Time" persona. They aren’t just reading teleprompters. They’re "chopping it up" about everything from SNL stories with Sam Jay to the realities of divorce with Gary Owen.
It’s Not Just About Sports
If you tuned in thinking this was SportsCenter 2.0, you’re in for a surprise. They cover:
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- Pop Culture: Discussing the latest viral trends and news that actually matters to the culture.
- Intimate Interviews: Hearing Tisha Campbell reminisce about the Martin days or getting the real story behind Gillie and Wallo’s podcast empire.
- Family Ties: One of the most talked-about episodes featured Deion’s sons—Shedeur, Shilo, and Bucky. They got incredibly real about what it’s actually like being fathered and coached by a man who demands perfection.
The Strategy Behind the Screen
Why is a high-profile head coach doing a talk show on Tubi? If you ask Deion, he’ll tell you it’s about "recruiting."
In a world where Name, Image, and Likeness (NIL) rules everything, Deion understands that being a coach is about being a brand. By hosting We Got Time Today, he isn't just reaching football fans. He’s reaching grandmas, moms, and kids who might never watch a Saturday afternoon game but will definitely scroll through Tubi. He told TheWrap that it’s a way to get in front of a whole new audience. He’s "recruiting" the families of future players as much as the players themselves.
It’s genius, really. While other coaches are grinding tape in a dark room 24/7, Deion is building a media empire that makes him unavoidable.
Dealing with Reality
It hasn't all been highlights and jokes, though. Deion has used his platform and his recent press appearances to be shockingly honest about his health. In mid-2025, he opened up about his battle with bladder cancer. He didn't hide it. He didn't make it a "private family matter" that leaked through rumors. He stood at a podium and said, "I depend on Depends."
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He joked about it. He owned it. He showed that even "Prime Time" has human moments. That level of transparency is exactly why We Got Time Today resonates. People feel like they’re getting the real Deion, not a polished PR version.
The Viral Moments You Probably Missed
The show has a knack for producing clips that break the internet. Like the time Coach Prime "went wild" after seeing Rocsi’s dress before a taping, joking that she had to "Vaseline herself up" to get into it. Or the "heated" debate with NBA legend Chris Webber about who is the better fisherman.
These aren't scripted skits. They’re genuine interactions. It’s that "unfiltered vibe" that Rocsi Diaz talked about in her interview with BET. She mentioned that you can’t buy chemistry—and she hasn't felt this kind of connection with a co-host since her days with Terrence J.
Beyond the Coaching Carousel
There’s always talk about when Deion will leave Colorado. People love to speculate. Is he going to the NFL? Is he following Shedeur to the pros?
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But when you watch We Got Time Today, you see a man who is clearly looking at the "second half" of his life. He’s already been the superstar player. He’s already a Hall of Famer. Now, he’s a mentor, a coach, and a media mogul. He’s building something that doesn’t require him to be on a sideline in 10-degree weather if he doesn't want to be.
What You Can Learn from the Prime Method
You don’t have to be a Hall of Fame athlete to take notes from what Deion is doing with this show.
- Reinvent Yourself: Deion has gone from "Neon Deion" to "Prime Time" to "Coach Prime" and now to a talk show host. He never stays stagnant.
- Control the Narrative: By having his own show, he doesn't have to wait for a reporter to ask the right question. He tells his own story, on his own terms.
- Multi-task with Purpose: He isn't just doing a show for the sake of it. It serves his coaching job, his family brand, and his personal interests.
If you’re looking for a new way to consume sports and culture, give it a shot. It’s free on Tubi. It’s loud. It’s funny. And most importantly, it’s 100% Deion.
To stay updated on the latest episodes and viral clips from the show, you can follow the official Tubi social channels or check out the "Coach Prime" YouTube community. If you're interested in the business side of how Deion manages his brand while coaching a major D1 program, looking into recent NIL case studies from the University of Colorado provides a fascinating look at the "Prime Effect" in action.
Next Steps: You can start by watching the latest episodes of We Got Time Today on the Tubi app to see the chemistry between Sanders and Diaz for yourself. For a deeper look at his coaching philosophy, his 2025 press conferences on the Colorado Buffaloes' YouTube channel offer a great companion piece to his more relaxed talk-show persona.