Honestly, Kim Kardashian knows exactly how to make the internet stop scrolling and just stare in collective confusion. It happened again recently. You might have seen the images floating around social media—the ones that look like a vintage 1970s magazine ad but with a very modern, very hairy twist. People are frantically searching for "new Skims underwear hair" because, let’s be real, the visual of a faux-fur bikini that mimics actual body hair is a lot to process. It’s provocative. It’s weird. It’s deeply Skims.
But before you try to figure out how to wash a merkin-inspired thong, we need to talk about what this actually is. This isn't just a random product drop; it's a calculated aesthetic move that plays on the line between high fashion and "what on earth am I looking at?"
The Reality Behind the Skims Faux Hair Underwear Collection
Let's clear the air. When the campaign dropped featuring models in what looked like literal pelt-covered intimates, the reaction was polarized. Some people thought it was a bold statement on body hair positivity. Others thought it was just Kim being Kim, pushing the envelope of "ugly-chic" until it broke. The collection, which officially leaned into the "Faux Fur" and "Hairy" aesthetic, wasn't just about underwear. It included massive faux fur boots, coats, and yes, those headline-grabbing bikinis.
It's meta. Truly.
Kim Kardashian has built a multi-billion dollar empire on "nude" tones—colors that match skin. By introducing "hair" as a texture, she’s basically expanding the definition of what constitutes a "natural" look, even if the execution feels like something out of a sci-fi movie set in a disco. The campaign, shot by the iconic (and often controversial) photographer Terry Richardson-esque vibes or Sandy Liang-style kitsch, focused heavily on the texture. It’s tactile. You can almost feel the synthetic fibers through the screen.
Why the "Hairy" Aesthetic is Dominating Your Feed Right Now
Fashion moves in circles, and right now, we are firmly in an era of "subversive basics." We're tired of perfection. The clean girl aesthetic is dying a slow death, replaced by something a bit more unhinged and "dirty." This is where the new Skims underwear hair concept fits in. By taking something traditionally seen as "untidy" or "taboo" in the world of high-gloss shapewear—body hair—and turning it into a luxury accessory, Skims is flipping the script.
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Think about it.
For decades, the goal of underwear ads was to show perfectly smooth, airbrushed skin. Now? We have a brand selling us faux hair to wear over our skin. It's a weird irony that hasn't escaped the fashion critics. Experts like those at The Business of Fashion have noted that Kardashian’s strength lies in her ability to monetize the "uncanny valley"—things that look almost human but are just slightly off.
Is it practical? No.
Let's be blunt: wearing a faux hair bikini to the beach sounds like a recipe for a very heavy, very soggy disaster. These pieces are clearly designed for the "editorial" life. They are for the Instagram grid, the music video, or the daring celebrity who wants to win Coachella. If you’re looking for the legendary comfort of the Skims "Fits Everybody" line, this ain't it. This is costume. This is art. This is a conversation starter that you probably shouldn't wear to a public pool unless you want the lifeguard to think a small animal is drowning in the shallow end.
Breaking Down the "New Skims Underwear Hair" Controversy
Whenever Skims does something this "out there," the internet splits into two camps. Camp A thinks it's genius marketing. They see it as a nod to 1970s liberation, a throwback to an era where body hair wasn't a crime. Camp B thinks it's a gimmick. They argue that selling faux hair while the world still pressures women to wax every inch of their bodies is a bit hypocritical.
Both are probably right.
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The nuance here is that Skims isn't a political brand; it’s a lifestyle brand. They aren't necessarily telling you to grow your hair out; they're selling you the look of it as a fashion statement. It’s similar to how high-fashion brands sell "distressed" clothes that look like they've been pulled from a dumpster for $2,000. It’s the commodification of an aesthetic.
The Technical Details (If You’re Actually Buying)
If you are one of the brave souls eyeing these pieces, here is what you need to know about the construction:
- Material: It's high-grade synthetic faux fur. It’s soft, but it’s definitely "poly."
- Fit: Like most Skims, it runs true to size but has very little "give" compared to their jersey fabrics.
- Maintenance: You cannot just toss a faux hair thong in the heavy-duty wash cycle. This is hand-wash territory, or better yet, "spot clean only" if you want the fibers to stay fluffy rather than looking like a matted dog.
The Cultural Impact of the "Furry" Trend
We can't talk about this Skims drop without mentioning the broader "furry" trend in fashion. From Gucci's horsehair loafers to MSCHF's big red boots, footwear and apparel have been getting increasingly shaggy. The new Skims underwear hair is just the logical (or illogical) conclusion of this. We’ve moved from the feet to the most intimate parts of the wardrobe.
It challenges our ideas of grooming. Even if the hair is fake, the visual representation of it in a space—underwear—that is usually hyper-sanitized is a big deal. It forces the viewer to confront their own biases about what is "gross" versus what is "fashion."
A Quick Reality Check on Availability
Whenever these drops happen, they sell out in seconds. Not because everyone wants to walk around looking like Sasquatch, but because of the resale value. Collectors and "hypebeasts" of the lingerie world know that these weird, limited-edition runs become archival pieces. Ten years from now, a "Skims Hair Bikini" will probably be sitting in a fashion museum or selling for five times its retail price on a vintage app.
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If you see it in stock, you're looking at a rarity. Most people are currently stuck on the waitlist or scouring eBay for the first wave of shipments.
How to Style the Un-stylable
So, you bought the hairy underwear. Now what? Honestly, if you're wearing this under a pair of jeans, you're missing the point (and probably creating some very weird lumps). This is outerwear-as-underwear.
- The Layered Look: Pair the hairy bralette with an oversized blazer and high-waisted trousers. It gives a peek-a-boo texture that looks intentional rather than accidental.
- The Full Kit: If you have the boots too, just go full yeti. Commit to the bit.
- The "Art" Approach: Treat it as a collector's item. Frame it? Maybe not. But definitely don't treat it like your everyday cotton briefs.
The Verdict on the Skims Hair Movement
Is the new Skims underwear hair a sign of the apocalypse? Kinda. Is it a brilliant piece of performance art? Definitely. Kim Kardashian has successfully turned the concept of a "merkin" into a mainstream fashion accessory, and whether we like it or not, that takes a specific kind of business genius.
It’s not for everyone. It’s arguably not for most people. But it has achieved exactly what it set out to do: it made us talk about Skims again. In a world where every brand is trying to be "authentic," Skims chose to be weird. And in 2026, weird is the only thing that still feels real.
Actionable Next Steps for the Fashion Forward
If you're genuinely interested in the "hairy" aesthetic but aren't ready to drop $100 on synthetic pubic-style underwear, start small. Look for faux-fur trim accessories or "shaggy" knitwear that mimics the texture without the anatomical implications. If you are determined to get the Skims version, set your notifications for restocks on the official app, as these "viral" items rarely stay in stock for more than twenty minutes. For those who already own a piece, invest in a wide-tooth comb—yes, seriously—to keep the fibers from matting after wear. Understanding the difference between "fashion fur" and "functional lingerie" is the key to not regretting this purchase three months from now when the trend cycle moves on to something even more bizarre.
Keep an eye on the "Archival" sections of resale sites like Grailed or Depop. Because of the polarizing nature of this collection, many buyers will likely experience immediate "buyer's remorse," leading to a flood of NWT (New With Tags) items hitting the secondary market at near-retail prices. This is your best bet if you missed the initial drop. Stay critical of the hype, but don't be afraid to embrace the absurdity of the current fashion landscape. After all, if you can't have fun with a hairy bikini, what can you have fun with?