Greg Paul is a character. If you’ve spent any time on the internet in the last decade, you’ve seen him—the loud, often shirtless, intense father of Logan and Jake Paul. He’s the original "Vlog Dad." But here is the thing: most people see the highlights and the controversies and think they have him figured out. They don't.
Honestly, the guy is a walking contradiction. He’s a former commercial roofer from Ohio who suddenly found himself in the middle of a multi-million dollar digital empire. It’s wild. One minute he’s defending Logan after the Japan incident in 2018, and the next, he’s showing off a massive ranch in Georgia.
The Ohio Roots Nobody Talks About
Before the cameras, Greg Paul was just a guy in Westlake, Ohio. He worked in real estate and roofing. Hard labor. That’s where the "Vlog Dad" intensity comes from. He wasn't raised in Hollywood; he was raised on the idea that if you don't work, you don't eat.
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You've probably heard the rumors or the stories about his "intense" parenting. It’s been a major talking point in the 2024 and 2025 interviews, specifically on Graham Bensinger’s show. Jake has flat-out said the upbringing was physically abusive. Logan calls it "not quite legal" but stops short of the abuse label. Greg? He denies it, chalking it up to old-school discipline and "making them men."
It’s a messy dynamic. It’s uncomfortable. But it’s also the engine that drove two of the most successful (and hated) creators in history.
The Reality of Being "Vlog Dad"
Being the father of the Paul brothers isn't just about showing up in videos. It’s a full-time brand management job, whether he admits it or not. He’s the guy who stays in the background of the business deals but the foreground of the "character" work.
Take the new Max series, Paul American, which aired recently. It gave people a glimpse into his actual headspace when the boys first moved to LA in 2014. Greg admitted he was terrified. He literally thought they’d end up doing adult films because he didn't think the "internet thing" would actually pay the bills.
Think about that for a second. The man who now helps manage a combined net worth in the hundreds of millions was originally worried his sons would be broke in a month.
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- Professional Background: Real Estate and Roofing.
- Social Media Handle: @gregpaul63 on Instagram.
- YouTube Content: "Greg Paul Outdoors" focusing on hunting and land management.
- Current Role: Often acts as a groundskeeper/manager for Logan’s properties.
The 2026 Status: Where is Greg Paul Now?
As of January 2026, Greg has leaned heavily into his "outdoorsman" persona. He’s mostly moved away from the prank-heavy content of the 2017 era. You’ll find him on his YouTube channel, Greg Paul Outdoors, talking about overland travel, hunting, and helping people "be better."
He’s currently living a somewhat isolated life, often spending time on Logan’s massive ranch. It’s a weird pivot from the guy who was once accused of chasing the spotlight. Now, he seems to prefer the woods of Georgia or the mountains over a red carpet.
The relationship with his ex-wife, Pam Stepnick (aka VlogMom), has stabilized into what most call "amicable terms." Pam is even releasing a book this year titled F** The Pauls: Written By Their Mother*, which Greg has stayed relatively quiet about.
Why the "Hate" Doesn't Stick
One thing you have to admire—even if you can't stand the family—is the thick skin. Greg has been the target of "The Right Opinion" documentaries and endless commentary videos. He’s been filmed in situations that would ruin a normal person’s reputation.
But he just... keeps going.
He treats the internet like a job site. If a roof is leaking, you fix it. If the internet is screaming at your son, you wait for the storm to pass and then start building again. This mindset is exactly what he passed down to Logan and Jake. It’s why Logan can go from a career-ending scandal to a WWE champion and Prime billionaire.
Actionable Insights for the Paul Family Observers
If you’re trying to understand the Greg Paul phenomenon or why this family remains relevant in 2026, look at the business structure, not just the vlogs.
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Understand the "Character" vs. the "Manager": Greg Paul plays a loudmouth on camera, but his background in real estate means he understands contracts and property value. He isn't just a "fun dad"; he's an asset manager for his sons.
Watch the Shift in Media: Note how the family moved from YouTube to traditional platforms like Max. This is a deliberate attempt to "prestige-ify" their image.
Follow the Land: The recent purchase of the 5,746-acre sporting property in Georgia shows where the Paul money is going—into hard assets. Greg is the one overseeing much of this transition.
To really get why Greg Paul matters, you have to look past the shirtless shouting. He’s the blueprint for the "influencer parent." He showed that you don't have to be a stage mom in the shadows; you can be a co-star and a bodyguard all at once. Whether that’s a good thing for parenting in general is still very much up for debate.
Real Steps for Navigating the "Vlog Dad" Era
- Verify the Source: When watching Greg’s content, distinguish between his "Outdoors" channel (lifestyle) and his appearances in the brothers' promotional material (marketing).
- Review the Interviews: Watch the 2024 Graham Bensinger episode for the most "unfiltered" look at the family's internal conflicts.
- Monitor the Legalities: Keep an eye on the property management side of the Paul empire, as Greg is increasingly involved in their land acquisitions.