Honestly, if you were on TikTok or Reddit last October, you couldn't escape it. One second, we're watching the 2025 Victoria’s Secret Fashion Show return from its long hiatus, and the next, the entire internet is hunting for one specific piece of lingerie. It wasn’t a million-dollar Fantasy Bra. It was the victoria secret tzuyu bra—a simple, maroon-ish push-up that basically broke the brand's inventory system.
Tzuyu, the visual powerhouse of the K-pop group TWICE, didn't just walk the pink carpet; she turned a single outfit into a case study on "the idol effect."
Why the Tzuyu Victoria's Secret Look Went Nuclear
It’s kinda wild how fast things move now. Victoria’s Secret PINK tapped four members of TWICE—Nayeon, Jihyo, Momo, and Tzuyu—to perform during the PINK segment of the 2025 show. They did "This Is For" and "Strategy," and while the performance itself sparked some debate (Tzuyu was actually struggling with a nasty cold and phlegm, poor girl), the fashion was a total knockout.
But let’s get specific. Everyone wanted to know: what was the actual bra?
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Internet sleuths and shoppers quickly figured it out. It wasn't some custom, unattainable runway piece. It was basically a PINK Wear Everywhere Push-Up Bra in a color often called "Heather Burgundy" or "Burgundy Red."
The brand even leaned into it. On TikTok, the official Victoria's Secret account started referring to the "Tzuyu Effect" because the item started vanishing from shelves in the US and China almost instantly.
The Secret Sauce of the Victoria Secret Tzuyu Bra
If you’re wondering why this specific bra looked so different on stage than it does in the standard product photos, you’ve gotta understand "runway styling."
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- The Layering Trick: According to various stylists and fans who dissected the high-res photos, the look wasn't just one bra. It was the Wear Everywhere Push-Up layered under a Henley scoop bra or a custom bodysuit.
- The Lift: Let’s be real—the lift was insane. There’s a lot of talk about "chicken cutlets" (gel inserts) and double-bra layering to get that specific silhouette for the cameras.
- The Color: The burgundy-heather tone felt more mature than the typical bright bubblegum pinks we associate with the brand, which helped Tzuyu transition into this more "adult" era of her career.
Is it Still Available?
Basically, it’s complicated.
After the initial October 2025 surge, the "Tzuyu bra" sold out in most standard sizes. If you go looking now, you might find the 2026 Valentine's Day collection featuring the TWICE girls, which is the brand's way of keeping that momentum going. Victoria's Secret realized they had a goldmine on their hands.
If you’re hunting for the exact original, you’re likely looking at eBay or resale sites like Poshmark. I've seen some listings for the "Victoria's Secret PINK Fashion Show 2025 Tzuyu Bra" popping up for way more than the original $25–$35 price tag.
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The Collaboration Didn’t Stop There
What most people get wrong is thinking this was a one-off performance. In January 2026, the brand officially named Nayeon, Jihyo, Momo, and Tzuyu as the new faces of Victoria's Secret PINK.
They’ve moved from just "musical guests" to actual brand ambassadors. The new Valentine's Day campaign shows a much more playful, "kitschy" side of Tzuyu, moving away from the high-drama runway look to something more comfortable.
"When the fit, color and overall vibe of an outfit suit me, I naturally feel more confident," Tzuyu mentioned in a recent interview.
Actionable Steps for Shopping the Look
If you want to recreate the vibe without paying 3x the price on eBay, here is how you actually do it:
- Look for the "Wear Everywhere" Line: This is the core of the Tzuyu collection. It’s their most accessible line and usually has the best "push" without being uncomfortable.
- Check the "Burgundy Heather" Palette: Even if the exact model code is different, this specific shade of red-purple is what made the look iconic.
- Size Up for Comfort: If you're trying the "double-bra" trick used on the runway, remember that the models were styled for a 15-minute performance, not an 8-hour workday. Don't overdo the padding.
- Follow the PINK Instagram: They are currently dropping "TWICE-inspired" sections on the website. Use the search term "Strategy" or "Tzuyu" on their official site, as they occasionally tag items used in the campaign visuals.
The victoria secret tzuyu bra phenomenon proved that K-pop isn't just about the music anymore—it's about the literal clothes off an idol's back. Whether it was the "burgundy heater" shade or just the sheer power of the TWICE fandom, it’s clear that Victoria’s Secret found their new secret weapon for 2026.