Honestly, the internet can be a dark place. One minute you're scrolling through makeup tutorials and the next, you're hit with a headline that stays with you for days. That’s exactly what happened with the Valeria Marquez video del asesinato. If you’ve been on TikTok or Instagram recently, you’ve probably seen the name. Or maybe you saw a snippet of a video that looked like it shouldn't be public. It’s heavy stuff.
Valeria Marquez was only 23. She was a beauty influencer and an entrepreneur in Zapopan, Jalisco. She had her whole life ahead of her. Then, on May 13, 2025, everything changed in a way that feels like a scene from a nightmare.
People are searching for the video, but most don’t know the full context of what actually went down that Tuesday evening at her salon, Blossom The Beauty Lounge.
The Reality of the Valeria Marquez Video del Asesinato
It wasn't just a random clip. Valeria was doing what she did best—connecting with her followers. She was live-streaming on TikTok. Think about that for a second. Thousands of people were watching her talk about beauty and life when the unthinkable happened.
During the stream, things got weird. Valeria actually mentioned feeling nervous. She told her viewers that some guys, supposedly "delivery men," had been looking for her earlier with a gift. She even joked—or maybe it wasn't a joke—saying, "Maybe they’re going to kill me." It’s the kind of thing you say when you’re nervous but trying to laugh it off.
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Then, it happened.
Around 6:30 PM, a man walked into the salon. On the live stream, you can hear a voice ask, "Hey, Vale?" She says "Yes." She mutes the audio for a second. Then, shots. She was hit in the head and chest. She collapsed right there, and the stream kept running until an employee, later identified as Erika, picked up the phone and shut it down.
It’s brutal. It’s also why the search for the Valeria Marquez video del asesinato became so massive. People were in shock that they had just witnessed a murder in real-time.
Who Was Behind the Attack?
This is where the story gets even more complicated and, frankly, terrifying. For a while, there was just silence from the authorities. But then, things started to leak.
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The U.S. Department of the Treasury eventually stepped in with some massive news. They linked the hit to high-ranking members of the Jalisco New Generation Cartel (CJNG). Specifically, a guy known as "El Doble R" (Ricardo Ruiz Velasco) became the primary suspect. Rumors started flying that he and Valeria had been involved, and that he was allegedly jealous over gifts she was receiving from other admirers.
The investigation is officially being handled as a feminicidio (femicide). In Mexico, this is a specific legal category for when a woman is killed because of her gender. It’s a huge issue. We’re talking about a country where, statistically, 10 women or girls are murdered every day.
Why the Video Still Circulates
You might be wondering why people are still looking for the footage. Morbid curiosity is a part of it, sure. But there’s also a lot of misinformation out there.
- AI Fakes: Since the original incident, some really gross AI-generated videos have popped up. One even claimed Valeria was still alive and had "faked her death." That’s completely false.
- Wrong Photos: People have been sharing photos of the "assassin" that actually belong to a sports journalist named Jesús Hernández. Total case of digital "wrong place, wrong time" for him.
- Vandalism: Even after she was buried at the Parque Funeral Colonias, her grave was reportedly vandalized. It’s like the violence didn't stop once the video ended.
The Impact on Social Media and Safety
This case really changed how people look at being an influencer in high-risk areas. Valeria’s salon was located in an upscale part of Zapopan (Avenida Servidor Público), but that didn't matter.
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The Jalisco state prosecutor's office and even President Claudia Sheinbaum had to address the case because of how viral it went. It forced a conversation about how influencers often broadcast their exact locations in real-time, making them incredibly vulnerable targets for "sicarios" or hitmen.
If you’re someone who follows creators or posts your own content, this is a massive wake-up call. Sharing your "live" location isn't just a feature; it’s a risk.
Moving Forward: What You Should Know
Searching for the Valeria Marquez video del asesinato out of curiosity is one thing, but it’s important to remember there’s a family and a community behind those pixels. The video isn't just "content." It’s evidence of a crime that has devastated a family and highlighted a national crisis in Mexico.
If you want to stay informed or support causes related to this, here are the actual steps you can take:
- Avoid Sharing the Video: Platforms like TikTok and X (formerly Twitter) try to scrub this content because it violates their terms on graphic violence. Sharing it only keeps the trauma alive for her family.
- Report Misinformation: If you see "AI re-enactments" or claims that she’s still alive, report the post. These creators are just farming views off a tragedy.
- Support Femicide Awareness: Organizations like ONU Mujeres México or local groups in Jalisco work to provide resources for women in danger.
- Privacy First: If you’re a creator, never go "live" from your exact location if it’s a place you visit frequently. Delay your posts. It sounds paranoid until it isn't.
Valeria was a model, a Miss Rostro 2021 winner, and a business owner. She deserved better than to be remembered by a grainy, horrifying video clip. The investigation into "El Doble R" and the CJNG involvement is ongoing, and the hope is that the international pressure from the U.S. and Mexican governments will eventually lead to some semblance of justice.
Be careful what you consume online. Reality is often much heavier than a thumbnail makes it look.