People are still talking about it. Honestly, if you've been on TikTok or Instagram lately, you've probably seen the name Atziri Valeria Márquez López popping up in your feed. It’s heavy. It’s messy. And frankly, the way the internet has handled the Valeria Marquez video de muerte is a textbook example of how digital culture can turn a real-life tragedy into a distorted game of "telephone."
Valeria wasn't just another face on a screen. She was 23. She owned a business, Blossom The Beauty Lounge, in Zapopan, Jalisco. She had nearly 200,000 followers who tuned in for makeup tips and a glimpse into her life. But on May 13, 2025, that life was cut short in the most public way possible: during a live broadcast.
The Reality of May 13: What Actually Happened
We need to be clear about the facts because there is so much junk floating around. Valeria was at her salon. She was doing a TikTok Live. In the minutes leading up to the attack, the vibe was weird. She even mentioned on camera that she felt like "they were going to kill her," though she tried to brush it off as she waited for a gift—a stuffed animal and coffee—that someone had promised to bring.
Then, the unthinkable.
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A man walked into the salon. He didn't rob the place. He didn't look for money. He asked for Valeria by name. When she confirmed who she was, he opened fire. The shots hit her in the head and chest. She died instantly. The phone kept recording.
It’s gruesome. It’s heartbreaking. But here is the kicker: the "video" everyone is searching for isn't some lost piece of media. It was a real-time event witnessed by thousands. An employee eventually picked up the phone and ended the stream, but by then, the damage—both physical and digital—was done.
Why the Valeria Marquez Video de Muerte Rumors Keep Spreading
The internet hates a vacuum. When the authorities in Jalisco began investigating the case as a femicide, the gaps in the story were filled by the "algorithm."
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- The Cartel Theory: Speculation immediately linked the killing to Ricardo Ruiz Velasco (known as "Double R"), a high-ranking member of the CJNG. While the OFAC later sanctioned individuals related to the case, the initial wave of rumors was mostly unverified noise.
- The "She's Alive" Deepfakes: This is where things get truly dark. Shortly after her funeral at Parque Funeral Colonias, AI-generated videos started appearing. They used her voice and face to claim she had "faked her death" to escape danger.
- The Vandalism: Even her final resting place wasn't safe. Her grave was vandalized weeks after her burial, sparking a new wave of "clout-chasing" videos from people visiting the site for views.
The "Ley Valeria Márquez" and the Fight Against Digital Violence
Jalisco has a massive problem with gender-based violence. We're talking about a state that often ranks in the top three for femicides in Mexico. This case was so high-profile that it sparked a conversation about a "Ley Valeria Márquez."
The goal? To stop the commercialization of a victim's image after their death.
Think about it. Every time someone clicks on a clickbait link for the Valeria Marquez video de muerte, someone is making money from ad revenue. Every AI "tribute" video that claims she’s still alive is a slap in the face to her family who attended her funeral mass at San Bernardo parish.
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Spotting the Fake Content
If you see a video claiming to show "new evidence" or "Valeria speaking out," it’s almost certainly fake. Scammers use these keywords to lead you to malware sites or to boost their own engagement.
Basically, the "video" you’re looking for is a crime scene. Treating it as "content" only fuels the cycle of violence that took her life in the first place.
Authorities, including President Claudia Sheinbaum, have publicly committed to finding justice, but the legal process is slow. In the meantime, the digital aftermath continues to haunt her memory.
What You Can Do Now
Instead of searching for the video, focus on the real issue: the safety of women in digital and physical spaces.
- Report Deepfakes: If you see an AI-generated video of Valeria claiming she's alive, report it for "Harassment" or "Misinformation."
- Verify Sources: Only trust official reports from the Jalisco Prosecutor's Office (Fiscalía del Estado de Jalisco) or established news outlets like El País or local Mexican media.
- Support Local Legislation: Keep an eye on the progress of laws aimed at protecting the dignity of victims of violence.
- Stop the Share: If a "shock video" ends up in your DMs, delete it. Don't be part of the distribution chain.
The story of Valeria Márquez is a tragedy, not a trend. Understanding the difference is the first step in cleaning up the digital mess left in the wake of May 13.