You’ve seen the bright pastel shirts. You’ve probably heard IGOR or CHROMAKOPIA on repeat. But if you weren't stalking the internet in 2019, you might have missed the time the most unpredictable man in music decided to fix the "problem" with mint chip.
Tyler, The Creator ice cream isn't just a gimmick. Honestly, it was a weirdly personal crusade against macadamia nuts and dark chocolate.
He didn't just slap his name on a generic vanilla pint. He went to Ohio. He met with Jeni Britton Bauer. And then, he basically tried to reinvent how we experience frozen dairy. It’s one of those "if you know, you know" moments in streetwear and food culture that actually lived up to the hype.
Why Snowflake Was a Middle Finger to the Status Quo
Most celebrity food collabs feel like a boardroom meeting gone wrong. This was different. Tyler personally reached out to Jeni’s Splendid Ice Creams because he was actually a fan. He used to ride his bike to the Los Angeles scoop shops.
He had a specific beef.
The rapper famously hates how mint ice cream almost always comes with dark chocolate chips. In his mind, that’s a mistake. He also can't stand that white chocolate is usually paired with "useless" macadamia nuts.
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The result? Snowflake.
Released in July 2019, Snowflake was a two-toned beast. One side was a cool, ivory peppermint. The other was a warm, green spearmint. Instead of the standard waxy chocolate chips, he demanded buttery white chocolate melted throughout, plus crunchy white chocolate flakes for texture.
It was a playdate for your mouth. That’s how he described it.
The launch was absolute chaos. Fans were waking up at 7:00 AM just to snag a pint online. On day one, Jeni’s sold over 4,000 pints. By the end of the first week, people had downed 20,000 scoops. For a niche mint-and-white-chocolate flavor, those numbers are kind of insane.
The Evolution to Pluto Bleu
If Snowflake was about fixing a "wrong," the second flavor was about pure experimentation. In September 2020, GOLF le FLEUR* and Jeni’s teamed up again for Pluto Bleu.
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This one looked like a blue raspberry slushie from another planet.
- The Flavor Profile: It was described as "electric orange with a bolt of blue."
- The Taste: Blood orange meeting a tropical blueberry.
- The Vibe: Tart, lush, and gravity-defying.
While Snowflake felt like a sophisticated take on a classic, Pluto Bleu was a neon-colored punch to the face. It matched the aesthetic of Tyler's Call Me If You Get Lost era—bold, colorful, and slightly eccentric.
Is It Still Available?
Here is the part that usually bums people out: No, you can’t just walk into a grocery store and grab a pint of Snowflake today. These were limited-run "drops."
Tyler treats food like he treats his Converse or Lacoste collaborations. When they’re gone, they’re gone. You can still find the empty pint containers on eBay or Grailed for way more than they’re worth. Collectors actually buy the cardboard boxes because the artwork—featuring the signature GOLF le FLEUR* flower—is basically a piece of brand history now.
What This Tells Us About Tyler's Brand
Tyler doesn't do things halfway. He isn't interested in celebrity for celebrity's sake. Jeni Britton Bauer even said she was surprised by how much he cared about the "notes" of the flavor.
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He views ice cream the same way he views a bridge in a song.
There’s a specific language there. A balance. He didn't want a "celebrity product." He wanted a flavor that he actually wanted to eat while watching cartoons at 2:00 AM. That authenticity is why people camped out for it. It wasn't about the dairy; it was about being part of Tyler’s world.
Actionable Steps for Fans and Foodies
Since you can't buy the official pints right now, here is how you can still capture that energy:
- DIY the Snowflake Experience: Buy a high-quality peppermint ice cream and a spearmint one. Mix them. Forget the dark chocolate. Chop up some high-end white chocolate (the kind with actual cocoa butter) and fold it in with a pinch of sea salt. It’s the closest you’ll get to the real thing.
- Watch the Resale Market: If you’re a die-hard collector, look for "Snowflake Packs." Occasionally, unopened (though very expired) pints or the original T-shirts pop up on secondary markets. Just don't eat the 2019 cream. Please.
- Stay Alert for Camp Flog Gnaw: Tyler often brings back special treats for his music festival. If there’s ever going to be a "Version 3" or a surprise re-release, it’ll likely happen there or through a cryptic tweet at 3:00 AM.
- Explore the Jeni’s Catalog: Even without the GOLF branding, Jeni’s still uses the same "base" recipe Tyler loved. Flavors like Gooey Butter Cake or Green Mint Chip (with the dark chocolate he hates) give you a sense of the texture he was obsessed with.
Tyler the Creator ice cream was a moment in time where high-fashion branding and gourmet food actually made sense together. It was weird, it was minty, and it was 100% him.