Tyler the Creator Fiat: Why This Pink Rally Icon is the Coolest Car He Owns

Tyler the Creator Fiat: Why This Pink Rally Icon is the Coolest Car He Owns

Honestly, if you saw a baby pink, boxy sedan screaming down a Los Angeles canyon road, you’d probably assume it was some influencer’s wrap job gone wrong. But if you look closer and see "CALL ME IF YOU GET LOST" stenciled on the tires, you’ve just spotted the Tyler the Creator Fiat. Specifically, a Fiat 131 Abarth Rally. It is, without a doubt, one of the weirdest and most tasteful flexes in celebrity car culture today.

Most rappers go straight for the matte black Urus or a bright orange Aventador the second that royalty check clears. Tyler? He went and bought a homologation special from the late 1970s that looks like a toaster with a gym membership. It’s weird. It’s pink. And it’s absolutely brilliant.

What is the Tyler the Creator Fiat exactly?

We’re talking about a Fiat 131 Abarth Rally Stradale. For the non-car nerds, "Stradale" basically means "street-legal version of a terrifying race car." Back in the day, if a car company wanted to race in the World Rally Championship (WRC), they had to build at least 400 road-going versions of that car for the public to buy.

That’s how we got this thing.

Tyler’s version isn’t just some old Fiat 131 you’d find rotting in a barn in Tuscany. It’s a genuine piece of motorsport history. The 131 Abarth won the WRC Constructors' title three times—1977, 1978, and 1980. It’s a legend. By choosing this over, say, a brand new Ferrari, Tyler is basically telling the world he knows his history. He’s a "car guy’s car guy."

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The most striking thing, obviously, is that pastel pink paint. It shouldn’t work on a car with aggressive fender flares and a giant hood scoop, but it totally does. It fits the whole Flower Boy and CMIYGL aesthetic perfectly. It’s soft but aggressive.

Why this specific car matters

You've probably noticed a theme in Tyler’s garage. He has a thing for "box" cars. He’s got the cream BMW E30 M3, the light blue Lancia Delta Integrale, and this Fiat. They all share that 80s-era, sharp-edged silhouette.

The Specs (Briefly)

  • Engine: 2.0L inline-four, 16-valve.
  • Horsepower: Around 140 hp in the street version (though rally versions pushed 240+).
  • Weight: It’s light. Like, under 2,200 lbs light.
  • Design: Bertone handled the bodywork, which is why it has those iconic "box flares."

Performance-wise, it’s not going to win a drag race against his McLaren 675LT. Not even close. But speed isn't the point here. The Tyler the Creator Fiat is about the feel. It’s a raw, mechanical experience. No power steering, a dog-leg gearbox, and a noisy Italian engine that wants to be revved until it screams. It’s a sensory overload that a modern Tesla just can't replicate.

The "Call Me If You Get Lost" Connection

Tyler didn’t just buy the car and park it in a climate-controlled vault. He uses it as a prop, a muse, and a daily driver. If you look at the promotional cycle for Call Me If You Get Lost, the Fiat 131 Abarth was everywhere.

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He even customized it with subtle nods to the era. The "OF" (Odd Future) sticker on the fuel cap and the specific tire lettering make it his. It’s personal. It’s not just a status symbol; it’s an extension of his creative brand. Most celebrities let their assistants pick the spec of their cars. Tyler seems like the type of guy who knows exactly which carburetor is under the hood.

The Rarity Factor

Finding a real 131 Abarth Rally is getting hard. Only 400 were ever made. In 2026, finding one that hasn't been crashed into a tree during a vintage rally is even harder. Prices for these have skyrocketed. While a standard Fiat 131 might be worth a few grand, a real Abarth Stradale can easily fetch $150,000 to $250,000 at auction today.

It’s About Subverting Expectations

There is something inherently "Tyler" about taking a car designed for hairy-chested Italian rally drivers in the 70s and painting it the color of a strawberry milkshake. It’s subverting the "tough guy" image of car culture.

He’s done the same thing with his Lancia Delta Integrale (the baby blue one from the "WUSYANAME" video). He takes these machines that were built for dirt, mud, and violence, and turns them into high-fashion accessories that still retain their mechanical soul. It's a vibe.

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Actionable Insights for Car Collectors

If you’re inspired by the Tyler the Creator Fiat and want to start your own collection of "oddball" classics, here’s how to do it without losing your shirt:

  • Look for Homologation Specials: Cars like the Fiat 131 Abarth, Lancia Delta, or even the Ford Sierra Cosworth hold their value because they have a direct link to racing history.
  • Condition over Mileage: With old Italian cars, a car that has been driven and maintained is often better than a "museum piece" with dried-out gaskets and seized brakes.
  • Personalize Tastefully: Tyler’s pink paint works because the car itself is authentic. If you’re going to do a wild color, make sure the mechanicals are sorted first.
  • Research the "Box" Era: The late 70s and 80s are currently the "sweet spot" for collectors. They are modern enough to drive in traffic but old enough to feel special.

Ultimately, Tyler’s Fiat works because it’s authentic to who he is. It’s loud, it’s different, and it doesn't care if you like it or not. That’s probably the best advice anyone can take when it comes to buying a car: buy the thing that makes you turn around and look at it one last time before you walk into your house.

To start your own journey into vintage European cars, begin by browsing auction results on sites like Bring a Trailer or Classic.com to understand the "Abarth tax" before you dive into the market. Focus on cars with documented service histories, as 70s Italian electronics are notoriously temperamental.