Trisha Paytas is basically the human personification of the "I’m going to do something weird and everyone will talk about it for a decade" business model. You’ve probably seen the clip. Or the photo. Or the meme of her sitting on a kitchen floor crying while eating pasta. But for a specific subset of the internet—the ones who lived through the 2020 era of Frenemies and the peak of OnlyFans shock value—nothing hits quite like the Trisha Paytas toilet paper saga. It was weird. It was gross. It was, honestly, quintessential Trish.
But why are we still talking about it in 2026?
Because it wasn't just about bathroom supplies. It was a masterclass in how to stay relevant by being completely unhinged.
The Infamous Kitchen Floor and the Charmin Cameo
Let’s set the scene. Back in 2020, Trisha was at a career crossroads. She was pivoting into more "adult" content on OnlyFans while simultaneously trying to maintain her status as a mainstream YouTube personality. It was a messy transition. One of the biggest "leaks" (though Trisha later admitted it was basically her own marketing) involved a very specific, very explicit video featuring a roll of toilet paper.
You’ve seen the screenshots. Usually, they’re blurry.
People were losing their minds. Was it a joke? Was it a fetish thing? Was she just bored in her mansion? Honestly, with Trisha, it’s usually "all of the above." The internet’s reaction was a mix of genuine horror and "well, that’s just Tuesday for her." It became a shorthand for how far influencers would go to secure a $20 subscription.
Ethan Klein and the Frenemies Fallout
If you weren't there for the Frenemies era, you missed the most toxic, addictive reality show that never actually aired on TV. Ethan Klein, her co-host at the time, was never one to let a weird detail slide. He brought up the toilet paper incident multiple times.
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It became a recurring bit.
"The infamous asshole toilet paper shot," as he called it.
Trisha’s response was usually a mix of defensive giggling and "oh my god, stop." But here’s the thing: she knew it worked. Every time Ethan mentioned it, her search traffic spiked. Every time a hater reposted the screenshot to Twitter, her OnlyFans numbers went up. She even joked about it in her YouTube videos, like the one where she’s doing ASMR with a roll of Charmin. It’s meta-commentary at its finest.
Why the Internet Can't Let Go
Most influencer scandals die in a week. This one didn't.
Part of it is the visual. It’s so mundane—toilet paper—mixed with something so "out there" that it creates a permanent brain itch. It also fits perfectly into the Trisha Paytas lore. She’s the girl who bought a $50,000 pink bed and then cried in it. She’s the person who "came out" as a chicken nugget. The toilet paper thing was just another chapter in the book of Trish.
The Economy of Shock
We need to talk about how genius this actually is from a business perspective. Trisha Paytas has been a millionaire for years. You don’t get that kind of longevity by being boring. She understands that the internet doesn't care if you're "good" or "bad"—it only cares if you're interesting.
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The toilet paper incident was:
- Low cost: A roll of TP is like $1.
- High impact: Millions of impressions.
- Memorable: It’s been years and we’re still writing articles about it.
It’s the "UGC" (User Generated Content) version of a Super Bowl ad.
What Really Happened With the "Merch" Rumors
There was a period where people thought she was actually going to sell "Sadboy 2005" branded toilet paper. For the uninitiated, Sadboy 2005 was her emo-inspired clothing brand. Fans were genuinely worried/excited that she’d pivot into home goods.
"I’d buy it just for the bit," one fan wrote on Reddit.
Thankfully (or unfortunately?), that never happened. She stuck to hoodies and overpriced skincare. But the fact that people believed she would do it shows you how much power she has over her brand identity. She is the queen of the "is she serious?" aesthetic.
The Legacy of a Roll of Paper
Today, Trisha is in her "motherhood era." She’s posting about her kids, her husband Moses Hacmon, and her podcast Just Trish. She seems... settled? Sort of. But the toilet paper memes still pop up in her comment sections every single day.
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It’s a reminder of where she came from. The trenches of early 2020s internet culture were weird, man. We were all stuck inside, watching a woman do questionable things with household items for clout.
It’s sorta nostalgic, in a twisted way.
Actionable Takeaways for the "Terminally Online"
If you’re looking to understand the Trisha Paytas toilet paper phenomenon or apply its "lessons" to your own brand (God help you), here’s the reality:
- Own the Narrative: Trisha didn't hide when the video went viral. She talked about it. She made it a joke. If you own the "cringe," no one can use it against you.
- Visual Consistency: Whether it's the kitchen floor or the toilet paper, she creates "anchor visuals" that people remember for years.
- Know Your Audience: She knew the Frenemies crowd would eat it up, even if they were "disgusted." Engagement is engagement.
You don't need to go buy a 12-pack of quilted northern to make a point, but you do need to understand that being "perfect" is the fastest way to be forgotten. In a world of filtered Instagram models, Trisha Paytas chose to be a chaotic, toilet-paper-wielding mess. And that's why she's still here.
Next Steps:
If you're following the 2026 Trisha Paytas arc, keep an eye on her Just Trish podcast guests. She often references her "dark eras" with a level of self-awareness that most influencers lack. You can check her official YouTube channel for the latest updates on her business ventures, though maybe skip the older "kitchen floor" videos if you're easily offended.