If you’ve ever fallen down a YouTube rabbit hole at 3 AM, you’ve probably seen his face. Tommy Cash isn't exactly known for being "normal." He’s the Estonian rapper who turned a loaf of bread into a slipper and walked the runway for Rick Owens. But when he dropped Tommy Cash - Untz Untz in August 2024, even his most hardened fans had to take a second to process what they were seeing.
It wasn't just a song. It was a 2-minute-and-56-second fever dream.
Honestly, the track itself is a pulsating, high-energy earworm that feels like a spiritual successor to 90s Eurodance, but the music video? That’s where things get wild. Co-directed by Alina Pasok and Tommy himself, the video for Tommy Cash - Untz Untz introduces us to the "Sex Olympics." It’s exactly what it sounds like, and yet, somehow, weirder.
The Concept Behind the "Sex Olympics"
Basically, Tommy took the global obsession with the 2024 Paris Olympics and tilted it on its head. While the rest of the world was watching gymnastics and swimming, Tommy was imagining athletes competing in disciplines that would make a Victorian ghost faint. We’re talking competitive squirting, rhythmic gymnastics with adult toys, and a finish line that isn't about running.
It’s vulgar. It’s hilarious. It’s high art?
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Director Alina Pasok mentioned in an interview with KALTBLUT Magazine that Tommy called her in January with the idea. She thought it was impossible. But they did it. They filmed this NSFW odyssey that depicts an imaginary world where physical prowess is measured in… well, different ways.
The song, produced by Kiro and Johannes Naukkarinen, provides the perfect "untz untz" beat—a repetitive, driving techno rhythm—to underscore the absurdity. It’s the kind of music you’d hear in a basement club in Tallinn or Berlin where nobody asks questions.
Why Tommy Cash - Untz Untz Broke the Internet
You can't talk about this release without mentioning the "Pornhub incident." Shortly after the video dropped, Tommy started trending on adult sites. It wasn't just a gimmick; it was a total immersion in his brand of "post-Soviet psyche" meets global shock culture.
Some people hated it. They thought it was too much. Others, like the folks at Paper Magazine, saw it as a brilliant commentary on how we fetishize athletes and competition.
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- The Sound: Heavy electronic, bass-forward, almost industrial.
- The Lyrics: Minimalist. "Eins, zwei, drei, everybody." It’s a command, not a poem.
- The Vibe: Pure, unadulterated chaos.
The song actually performed quite well on streaming platforms, proving that Tommy’s cult following is loyal as hell. By 2025, his popularity only surged further when he was selected to represent Estonia at Eurovision with "Espresso Macchiato." But for many, Tommy Cash - Untz Untz remains the definitive moment of his 2024 run because it refused to play safe.
Is it actually a good song?
Kinda? It depends on what you want. If you’re looking for deep lyrical metaphors, you’re in the wrong place. But if you want a beat that makes you feel like your heart is syncing with a strobe light, it’s a masterpiece.
Fans on Reddit have debated the track endlessly. Some prefer the cleaner "Tango," while others think "Untz Untz" is the peak of his "psychedelic rave" era. It’s divisive. That’s the point. Tommy Cash doesn’t make music for the "middle of the road." He makes music for the people who want to see how far the boundaries can be pushed before they snap.
Beyond the Shock Value
There’s a level of craftsmanship here that gets overlooked because of the nudity. The cinematography is crisp. The color grading is intentional. Tommy is a visual artist first, and he treats every frame of Tommy Cash - Untz Untz like a painting.
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He’s exploring the human condition—specifically, the primal desires of sex and competition. By merging the two, he creates this weirdly compelling mirror of our own society's obsession with performance.
If you haven't seen the "Behind the Untz" documentary on his YouTube channel, it’s worth a watch. It shows the sheer amount of work that went into the "Sex Olympics" set. It wasn't just a bunch of people messing around; it was a high-budget production with professional dancers and athletes who were willing to lean into the surrealism.
How to experience the "Untz" today
If you're looking to dive deeper into this world, there are a few things you should do:
- Watch the Music Video: Find the uncensored version if you're brave enough, but the "clean" versions still capture the energy.
- Listen to the Single: It's available on all major streaming platforms. It’s perfect for a workout or a very strange pre-game.
- Check the "High Fashion" EP: Released in late 2024, it carries some of the same DNA as the "Untz" era.
- Follow his Tours: Tommy is a performer. Seeing him live is the only way to truly understand the energy he's trying to cultivate.
Tommy Cash is a "breath of fresh air," as some critics put it. In a world of sanitized, AI-generated pop stars, he’s a reminder that art can still be dangerous, gross, and incredibly fun all at the same time. Whether you love or hate the Tommy Cash - Untz Untz era, you can’t deny that it made you feel something.
To fully grasp the impact of this track, your next step should be comparing the "Untz" music video with his 2025 Eurovision entry, "Espresso Macchiato," to see how he translates his "Sex Olympics" energy for a mainstream global audience.