You’ve probably seen the name everywhere lately. Whether it's scrolling through TikTok or hearing that distinctive "belicón" sound pumping out of a truck, Tito Double P has become an inescapable fixture in the Mexican music scene. But even as his face becomes more recognizable, a lot of fans are still scratching their heads over one basic detail.
Who is he, really?
The guy didn't just appear out of thin air, though it might feel that way. Behind the stage persona is a mastermind who was pulling the strings of the genre's biggest hits long before he ever picked up a microphone himself. If you’re looking for the short answer, Tito Double P real name is Jesús Roberto Laija García.
But honestly, knowing the name is just the tip of the iceberg. There's a whole story of family loyalty, "accidental" fame, and a songwriting pen that basically rewritten the rules of modern corridos tumbados.
📖 Related: Lewis Pullman Height: What Most People Get Wrong
Why Tito Double P Real Name Matters More Than You Think
In the world of Regional Mexican music, names carry weight. For Roberto Laija, his identity is deeply intertwined with his cousin, the global superstar Peso Pluma (Hassan Emilio Kabande Laija). They aren't just relatives; they are the primary architects of the "Double P" empire.
When you see "Laija" on a songwriting credit, you’re looking at the DNA of a hit.
Roberto was born on August 18, 1997. While he hails from Tepic, Nayarit, he’s a Culiacán boy through and through in terms of his musical upbringing. This isn't just trivia. The Sinaloa influence is baked into every lyric he writes. For years, he was the secret weapon. He wasn't looking for the spotlight. He was just "Tito," the guy making sure the rhymes hit right.
The Songwriter Who Became a Star by Accident
It’s kinda wild to think about, but Tito didn't actually want to be a singer at first.
He was perfectly happy behind the scenes. Think about some of the massive tracks that defined 2023 and 2024. Songs like "AMG," "PRC," and "Chanel"? Roberto Laija García had his hands all over those. He was the one helping his cousin Hassan find that specific voice that would eventually take over the Billboard charts.
✨ Don't miss: Jada Pinkett in Woo: What Most People Get Wrong
The transition to "Tito Double P" happened because, basically, he was too good to stay hidden.
His debut into the performing world was a bit of a push from his circle. Peso Pluma and other heavy hitters like Luis R. Conriquez basically told him, "Dude, you have the vibe. You need to get in the booth." He finally gave in and dropped "Dembow Bélico" in June 2023.
The rest? Well, the charts speak for themselves.
The "Double P" Family Connection
There’s a lot of confusion about how the "Double P" branding works. Is it a group? A label? A family crest?
It’s a bit of all three.
- The Shared Name: Both cousins share the "Laija" surname from their maternal side.
- The Label: Double P Records is the powerhouse they’ve built together to sign new talent.
- The Persona: While Hassan is the face of Peso Pluma, Roberto took on Tito Double P to signify they are two sides of the same coin.
One of the most authentic things about their relationship is how they lived together in Culiacán when the music thing was just a dream. Roberto has mentioned in interviews that back in 2021, they were just two guys with a guitar and a diary, messing around with melodies. They didn't have a "strategy" back then. They just had the "vibra," as Tito puts it.
Breaking Out of the Shadow
For a while, people just called him "Peso Pluma’s cousin." That’s a heavy shadow to live in. But Roberto managed to carve out his own lane with his debut album, Incómodo, which dropped in August 2024.
The title is pretty telling. It suggests he’s a bit "uncomfortable" with the sudden fame or perhaps that his style is meant to shake things up. It worked. The album debuted at number 20 on the US Billboard 200. You don't get those numbers just by being someone's relative. You get them by having bangers.
What's Next for Roberto Laija?
The momentum hasn't slowed down. In fact, as of early 2026, the "Double P" dynasty is doubling down. We’ve seen him collaborate with everyone from Belinda (taking her into the corrido world) to veterans like Los Dareyes de la Sierra.
👉 See also: Charlie Kirk and Taylor Swift: What Really Happened with the GOP’s Pop Star Obsession
His real name, Jesús Roberto Laija García, is now appearing on award nominations not just as a songwriter, but as a Best New Artist contender. It’s a rare transition. Most songwriters who try to go "front of house" fail because they lack the charisma. Tito? He has it in spades.
If you’re looking to dive deeper into his discography, you shouldn't just look for his name as a lead artist. Go look at the credits on the Génesis album. Look at who wrote "Gavilán II" and "La People." That’s where you see the real Roberto.
Actionable Insights for Fans:
- Track the Credits: If you like a song by Peso Pluma, check the "Composer" credits on Spotify or Apple Music. If you see "Jesús Roberto Laija García," you know it’s a Tito-crafted track.
- Listen to Incómodo: This is the definitive starting point to understand his solo sound, which is slightly grittier and more traditional Sinaloan than some of the more "pop" corridos.
- Watch the "Dinastía" Project: Keep an eye out for his collaborative work under the "Dinastía" banner—it’s where the family chemistry is most apparent.
The guy is more than a stage name. He's the pen behind the movement. Now that you know the man behind the moniker, his music hits a little differently, doesn't it?