Memes are weird. One day you’re a random guy in a hoodie, and the next, your voice is a global phenomenon that haunts live news broadcasts for a decade. We’ve all seen the clips. A reporter is trying to do a serious segment on a local crime or a weather event, and suddenly, a man lunges into the frame to shout "fuck her right in the pussy" before darting away.
It was chaotic. It was everywhere. But most people don't actually know the story behind the man who started it all, or the fact that the entire thing was a beautifully orchestrated hoax.
The Birth of John Guilford and the Viral Hoax
In early 2014, the internet met John Guilford. He looked like the personification of a mid-2000s internet troll: dark hoodie, sunglasses, and a certain smug confidence. The first videos appeared to show him "videobombing" news stations like FOX and ABC. The clips felt dangerously real. The reporters looked genuinely rattled. The audio was crisp.
But John Guilford isn't real.
The man behind the character is actually a filmmaker named John Cain. He didn't just stumble onto live sets; he built them. Honestly, the level of effort put into the original "fuck her right in the pussy" videos is kind of impressive when you look at the technical details. Cain used green screens, professional lighting, and actors to mimic the look and feel of a local news broadcast.
He wanted to see how fast a fake video could travel. The answer? Lightning fast.
People wanted to believe it. There is something inherently funny—albeit crude—about the juxtaposition of a buttoned-up news professional and a guy shouting something so aggressively vulgar. Within weeks, the "FHRITP" slogan wasn't just a video title; it was a cultural catchphrase. It moved from the scripted videos of John Cain into the real world.
When the Meme Became a Real-World Problem
This is where things got messy.
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Once the "fake" videos went viral, real people started doing it. It became a "challenge" for bored teenagers and attention-seekers. They would hunt down live news vans, wait for the red light to go on, and scream the phrase into the microphone.
It wasn't just a joke anymore. For news reporters—particularly women—it became a form of workplace harassment.
Take the case of Shauna Hunt, a reporter for CityNews in Toronto. In 2015, she was covering a soccer game when a group of men gathered around her. One of them shouted the phrase. Instead of laughing or ignoring it, Hunt fought back. She confronted the men on camera, asking them why they thought it was funny to harass her while she was doing her job.
The fallout was massive. One of the men involved, an employee at Hydro One, was actually fired from his job after the footage went viral. It sparked a massive debate about "locker room talk" and the safety of journalists in the field. What started as a clever hoax by a filmmaker had mutated into a legitimate social issue.
Why the Internet Fell for It So Hard
We love a villain. Or, at the very least, we love someone who disrupts the status quo.
The original "fuck her right in the pussy" videos worked because they tapped into our collective skepticism of mainstream media. Seeing a "perfect" news broadcast fall apart is satisfying to a certain subset of the internet. It feels raw. It feels unscripted.
John Cain knew this. He edited the videos to include "glitches" and awkward transitions that made them feel like authentic captures from a DVR.
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The Mechanics of the Hoax
- Lighting: Cain matched the flat, high-contrast lighting of outdoor news hits.
- Audio Mix: He layered in ambient city noise to mask the studio silence.
- Acting: The "reporters" used the specific cadence and "news voice" that we all recognize.
The meme's longevity is also due to its rhythm. The phrase has a punchy, staccato delivery. It’s a "sonic meme." Even if you don't see the video, the audio is instantly recognizable. It’s been sampled in EDM tracks, remixed into Vine loops (RIP Vine), and plastered onto T-shirts.
Legal and Ethical Ripples
Is it a crime to shout "fuck her right in the pussy" on camera?
Technically, in many jurisdictions, it falls under "disturbing the peace" or "disorderly conduct," but it's a gray area. However, the consequences have mostly been social and professional. Aside from the Hydro One firing, several students have faced suspension or expulsion for doing it during school broadcasts or at sporting events.
The FCC in the United States also has strict rules about indecency on broadcast airwaves. When a prankster successfully gets the phrase on air, the station can actually face significant fines. This means news crews now have to spend more money on security or "seven-second delays" just to prevent a meme from ruining their broadcast.
The Evolution of Viral Deception
We live in the era of Deepfakes now. Looking back at FHRITP, it feels almost quaint. It was a manual Deepfake—a physical performance designed to trick the eye.
John Cain eventually came clean. He posted "behind the scenes" footage showing how he pulled it off. He showed the green screens. He showed the scripts. But by then, the genie was out of the bottle. The "real" world had already adopted the phrase, and many people still believe those original clips were authentic news bloopers.
It serves as a perfect case study in how misinformation spreads. If a piece of content confirms what we want to believe—that the world is chaotic and funny—we rarely check the sources.
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Navigating the Legacy of FHRITP
If you're a content creator or just someone who spends too much time on TikTok, there are a few things to keep in mind regarding this specific brand of "disruptive" humor.
First, the "prank" has lost its edge. In 2014, it was shocking. In 2026, it’s just seen as obnoxious. Most news organizations have developed protocols to handle these interruptions, and the public's patience for "shout-at-the-camera" humor has worn thin.
Second, understand the legal landscape. Harassing a journalist while they are working can lead to more than just a viral video; it can lead to "interference with a police officer" charges if the news crew is at a crime scene, or civil lawsuits for defamation and harassment.
Steps to Take if You Encounter Viral Hoaxes:
- Check the Source: Look for the original upload. Is it from a verified news outlet or a random YouTube channel with "Comedy" in the bio?
- Look for Consistency: In the original FHRITP videos, "John Guilford" appeared on different channels in different cities, which is a huge red flag.
- Monitor the Background: Often, in fake news clips, the background extras or cars will move in ways that don't match the foreground lighting.
The story of "fuck her right in the pussy" is more than just a crude joke. It’s a story about the power of editing, the gullibility of the early social media era, and the very real consequences that happen when a digital joke crashes into the real world. John Cain set out to make a parody, but he ended up changing how news is reported and how we perceive "viral" truth.
The meme is essentially dead now, relegated to the "hall of fame" of 2010s internet culture. But its impact on media security and the conversation around public harassment remains very much alive.