The Serena and Lily Outlet Daytona Beach: What Nobody Tells You About the 2026 Experience

Honestly, if you've ever spent three hours scrolling through a high-end furniture site only to realize your "dream sofa" costs as much as a used Honda, you know the specific heartbreak of coastal decor. That is why the Serena and Lily outlet Daytona Beach exists. It's basically a treasure hunt for people who want that "I own a beach house in the Hamptons" vibe without actually having to take out a second mortgage.

But here's the thing: it’s not exactly like the glossy catalogs. It's more chaotic. It’s definitely more rewarding. And if you show up without a plan, you might just end up with a very expensive, slightly wobbly rattan chair that doesn't fit in your car.

Where exactly is it?

You’ll find this goldmine tucked inside the Tanger Outlets in Daytona Beach. The actual address is 1100 Cornerstone Blvd, Ste. 490, Daytona Beach, FL 32117. It's right off I-95 at Exit 265, which makes it a dangerously easy pit stop if you’re driving through Florida.

The store is usually open Tuesday through Sunday from 10 AM to 6 PM. Notice the "Tuesday" part? They are traditionally closed on Mondays for restocking. If you show up on a Monday morning with your coffee and your hopes up, you’ll be staring at a locked glass door. Don't be that person.

What to actually expect inside

Walking into the Serena and Lily outlet Daytona Beach is a bit of a sensory overload. Unlike their "Design Shops" in places like Palm Beach or Naples—which feel like curated museums where you're afraid to breathe on the fabric—the outlet is a working warehouse.

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You’re going to see:

• Floor Samples: These are pieces that lived in a showroom. They might have a little dust or a tiny scuff, but they’re generally in great shape.
• Returns: Sometimes people order a sectional and realize it’s three inches too long. Their loss is your 50% discount.
• Seconds/Damaged Goods: This is where you have to be careful. You might find a Riviera stool for $50, but it might have a loose weave or a "wobble" that requires a bit of DIY magic.
• Discontinued Items: Patterns from last season that the main brand is ready to move on from.

The "Hold" Tag Game

This is the most important piece of advice I can give you. When you walk in, grab a handful of "HOLD" tags. Seriously. In a place like this, items disappear in seconds. If you see a light fixture or a coffee table that looks even remotely like "the one," put your name on a tag and stick it on there.

You aren't committed to buying it yet, but it stops someone else from snagging it while you’re checking the price of matching pillows. Just remember that once you leave the store, those holds are usually voided.

The Price Reality Check

People always ask if the discounts are "real." They are. Most items at the Serena and Lily outlet Daytona Beach are marked down anywhere from 40% to 70% off retail.

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Let’s talk numbers. A Balboa Counter Stool might retail for over $700 online. At the outlet, you might find it for $300, or even less if it's a "scratch and dent" piece. Some shoppers have reported finding bins of wallpaper for $39 a roll (retail is often $150+) or bedding for a fraction of the original price.

Wait, there’s a catch.
Actually, there are several:

1. All sales are final. If you get it home and the blue doesn't match your rug, you're stuck with it.
2. No shipping. You are the delivery driver. If it doesn't fit in your SUV, you better have a friend with a truck or be ready to rent one at the nearby U-Haul.
3. Credit only. Don't bring a stack of cash; they are a touchless, card-only operation.

Why Daytona?

It's kinda interesting that they chose Daytona for a Florida outlet location. While Palm Beach is the heart of luxury, Daytona is accessible. It draws people from Orlando, Jacksonville, and even Gainesville. Because the inventory turns over so fast, the "vibe" of the store changes every week.

Some days it’s "Oops! All Lighting," and other days it’s a sea of outdoor furniture. If you’re looking for something specific, like the Double Hanging Rattan Chair, you might have to visit a few times before you strike gold.

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Pro Tips for a Successful Haul

Honestly, shopping here is a sport.

• Bring a Tape Measure: Don't eyeball it. Outlet mirrors and tables often look smaller in a giant warehouse than they do in your dining room.
• Check the "Extra" Warehouse: Sometimes, the Daytona location has an overflow space nearby or a specific section for deeply discounted "as-is" furniture. Ask the staff if there's anything in the back or an annex.
• Inspect Everything: Flip the chairs over. Check the zippers on the duvet covers. Since you can't return anything, you need to be your own quality control inspector.
• The "Tuesday" Rule: Since they restock when they're closed on Monday, Tuesday morning is the "Golden Hour" for the best selection.

Actionable Next Steps

If you're planning a trip to the Serena and Lily outlet Daytona Beach, do these three things before you leave the house:

1. Measure your vehicle's cargo space. Know the exact length and width of your trunk with the seats down.
2. Take photos of your current rooms. It helps to see your actual floor color and wall paint when you’re staring at a "maybe" rug in the outlet.
3. Call ahead. While they won't usually tell you exactly what's in stock, you can confirm their hours at (386) 615-5366 just to make sure they haven't changed for a holiday.

The hunt is half the fun, but the real win is finally getting that $2,000 look for a price that actually lets you sleep at night. Just make sure you bring a few moving blankets to protect your finds on the drive home.