You’ve probably seen the clips. A tiny woman with a stone-cold expression sits across from a world-famous rapper. She looks bored. No, she looks like she’d rather be literally anywhere else—maybe doing taxes or waiting at the DMV.
That’s the hook of The Really Good Podcast.
When Bobbi Althoff launched the show in April 2023, nobody really knew who she was. She was a "momfluencer" who posted about her kids (whom she jokingly named Concrete and Richard). Then, suddenly, she’s in a bed with Drake. The internet went into a tailspin. How did a random TikToker land the biggest artist in the world? Was she an industry plant? Is the awkwardness real?
Honestly, the "is it real?" question is exactly what fueled her rocket ship to the top.
The Drake Interview and the "Industry Plant" Myth
Let’s talk about that Drake episode. It’s the elephant in the room. They filmed it in a bed. Drake looked confused but amused. Bobbi looked like she was talking to a distant cousin she didn't particularly like.
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It was perfect for TikTok.
But then, it vanished. In August 2023, the video was scrubbed from YouTube. They unfollowed each other. Rumors flew that they’d slept together or that Drake was furious. Fast forward to September 2025, and they’ve actually reunited for her new iteration, Not This Again, to clear the air. It turns out, they just had a "tiff" after a concert.
People love to use the term "industry plant." It’s a convenient way to explain why someone gets famous fast. But Bobbi’s story is actually just a masterclass in DMs and timing. She saw Funny Marco's style, liked the deadpan vibe, and reached out to Drake after her clip with Marco went viral. He said yes. Sometimes it really is that simple.
Why The Really Good Podcast Isn't for Everyone
If you like The Joe Rogan Experience or deep, philosophical musings, you will probably hate this show.
The episodes are basically "conversations about nothing." In the episode with Mark Cuban, they sat on a warehouse floor and talked about being lactose intolerant. That was it. No business advice. No "how to be a billionaire" tips. Just two people talking about Target and digestion.
The Persona vs. The Person
Bobbi plays a character. She’s admitted this. The character is:
- Unimpressed by fame.
- Socially "clumsy" but blunt.
- Consistently unprepared.
Some people find it hilarious. Others find it incredibly disrespectful. There’s a whole segment of the internet that thinks she’s ripping off Amelia Dimoldenberg’s Chicken Shop Date or Ziwe’s satirical interrogation style.
But there’s a nuance here. Ziwe uses awkwardness to highlight social hypocrisy. Amelia uses it for flirting. Bobbi uses it to humanize (or de-humanize) celebrities. When she asks Shaq why he’s so big, it’s a stupid question. But because she asks it with a straight face, we get to see a side of Shaq that isn't the "polished media professional."
The Funny Marco Fallout and "Stiff" Performances
Success hasn't been all smooth sailing. There was a major falling out with Funny Marco. They were supposed to go on tour together, but Marco canceled it.
He later claimed Bobbi was "stiff" and refused to adapt her style for a live audience. He wanted scripts and energy; she wanted to stay in her deadpan lane. It highlights the biggest weakness of The Really Good Podcast: the gimmick has a shelf life.
When you’re a "rude" interviewer, where do you go once everyone knows the joke? You can only act unimpressed by a superstar so many times before the audience gets bored too.
The Money: Is Being Awkward Lucrative?
Short answer: Yes.
By 2024, Forbes reported that Bobbi had signed a massive deal with Studio71. She earned roughly $2.9 million in a single year from brand deals and podcast revenue. By 2026, most estimates put her net worth around **$4 million**.
She told Wired she was making $250,000 to $300,000 a year just from TikTok before the podcast even exploded. This isn't just a hobby; it’s a high-stakes business built on the back of uncomfortable silences.
What’s Next for the "Deadpan Queen"?
The original The Really Good Podcast actually "ended" in July 2025, only to be rebranded as Not This Again.
The new version is a bit more "elevated." She’s coming with actual questions now. The production is better. But the core—the awkward silence—is still there. She’s interviewed everyone from Kevin Durant to Teddy Swims, and the formula remains: make the guest feel like they aren't that special.
If you want to understand the modern creator economy, watch an episode. It’s not about the "content" in the traditional sense. It’s about the vibe. It’s about the "cringe" that makes you want to look away but keeps you clicking.
How to Consume the "Bobbi-verse" Effectively
If you’re new to her stuff, don’t start with the hour-long episodes. You’ll get a headache.
- Start with the Shorts: Watch the 60-second clips on TikTok or YouTube Shorts. This is where the editing makes her character shine.
- Watch the Funny Marco Episode: It’s arguably the funniest because he gives the energy right back to her.
- Check out the 2025 Drake Reunion: It’s a fascinating look at how she’s trying to transition from a "viral moment" into a long-term media career.
- Acknowledge the bit: Remind yourself it’s a character. If you take her literally, you’ll just end up annoyed.
The reality is that Bobbi Althoff exploited a gap in the market. We were tired of the "fake nice" celebrity interviews. We wanted something that felt weird. She gave us weird, and she’s laughing all the way to the bank.