Peso Pluma is everywhere. You can't turn on a radio or scroll through TikTok without hearing that distinct, raspy growl. But when Peso Pluma La People dropped as part of the Génesis album, it wasn't just another corridor. It felt like a statement. It was a collaboration with Tito Double P that basically cemented Hassan Emilio Kabande Laija's spot at the top of the regional Mexican charts.
People love it. Or they’re intimidated by it.
The song captures a very specific, gritty vibe of the Culiacán street culture. It’s not just about the melody; it’s about the "belicón" lifestyle that has taken over the mainstream. Honestly, the track is a masterclass in how modern corridos tumbados blend traditional brass and tololoche with a rhythm that feels almost like trap. It’s fast. It’s aggressive. It’s exactly what the fans wanted.
What Peso Pluma La People Actually Represents in the Scene
To understand the track, you have to look at the lyrics. It’s a narrative. It talks about "La People" in a way that refers to the inner circle, the collective force behind a movement. In the context of Sinaloan culture, "La People" often carries a heavier weight, hinting at the power structures and the "chapiza" influence that looms over the region's music.
Some listeners get confused. They think it's just a party anthem. It’s not.
The song references specific events, like the "Culiacanazo" and the presence of the military. When Peso sings about the black trucks and the "19," he’s painting a picture of a reality that many in Mexico live through daily. It’s reporting from the ground. It’s visceral. You’ve got to appreciate the balls it takes to put these stories on a global stage, even if the subject matter is controversial.
The Musical Chemistry with Tito Double P
Tito isn't just a guest. He’s family. He’s also the pen behind many of Peso’s biggest hits. Their chemistry on this track is undeniable because they share the same DNA, literally and musically.
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- The delivery is rapid-fire.
- The brass sections aren't just background noise; they’re a lead instrument that mimics a heartbeat.
- There's a certain "mugre" or grit in the production that polished pop songs just can't replicate.
Most artists try to sound clean. Peso Pluma and Tito Double P want to sound real. That’s the difference. That is why Peso Pluma La People became a staple in gyms, car meets, and clubs from L.A. to CDMX.
Why the Sequel "La People II" Changed the Game
You can't talk about the first one without mentioning the sequel. Released on the Éxodo album, "La People II" took everything from the original and dialed it up. The music video alone was a cultural moment, featuring Peso with bright blue hair, looking like a high-fashion version of a street legend.
It’s a continuation of the saga. It features Joel De La P and Tito Double P again, reinforcing that "La People" isn't just one person—it’s a crew.
The sequel focuses even more on the aftermath of high-stakes situations. It mentions "El Nini" (Néstor Isidro Pérez Salas) quite explicitly. This caused a massive stir in the media. Why? Because it’s risky. Writing songs about active figures in the cartel world is a tightrope walk. Peso Pluma knows this. He’s had to cancel shows in places like Tijuana before due to threats. Yet, he keeps releasing these tracks. It’s about authenticity to the genre. Corridos have always been the newspapers of the streets.
The Global Impact of a Local Sound
It’s wild to think that a song about very specific Mexican regional conflicts is being played in Paris and Tokyo. That is the power of the "Double P" brand. He took a subculture and made it the culture.
- The Look: Tactical vests, Mullets, and luxury sportswear.
- The Sound: High-pitched trombones and slapping bass strings.
- The Vibe: Defiance.
Basically, the world is obsessed with the aesthetic of the Mexican underworld, and Peso Pluma is the chief architect of that crossover. He isn't just singing; he's exporting a lifestyle.
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The Controversy: Is It Glorification or Storytelling?
This is where things get sticky. Critics often argue that tracks like Peso Pluma La People glorify violence. They say it makes a dangerous life look cool to kids.
On the other hand, proponents argue it’s just art. It’s a reflection of the environment. If the streets are violent, the music will be violent. You can't blame the mirror for what it reflects. Artists like Chalino Sánchez did this decades ago, and Peso is just the modern evolution of that lineage. He’s using 2026-era production to tell age-old stories of power, loyalty, and survival.
Nuance matters here. If you listen closely, there’s often a sense of paranoia in the lyrics. It’s not all glory. It’s about looking over your shoulder. It’s about the "gobierno" coming for you. It’s about the cost of the "business."
Key Elements to Listen For
If you’re trying to break down the song like a pro, pay attention to the instrumentation. The tololoche (the big stand-up bass) provides the "slap" that gives the song its drive. Unlike American hip-hop, which relies on electronic 808s, this is all acoustic. It’s raw.
The tempo is also much higher than traditional rancheras. It borrows the energy of punk rock. When Peso shouts "¡Chau!", it’s a signal to the band to shift gears. It’s organized chaos.
Actionable Insights for Fans and Creators
If you are a fan or a content creator looking to understand the "La People" phenomenon, there are a few things you should actually do to dive deeper:
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Study the Lyrics Contextually
Don't just vibe to the beat. Look up the specific slang used in Sinaloa. Understanding terms like "belicón," "equipo," and "la plevada" changes how you hear the song. It turns a bop into a documentary.
Watch the Live Performances
Peso Pluma’s energy live is different. Watch his Coachella set or his late-night TV appearances. You’ll see how he adapts these "street" songs for a global audience without losing the edge. The way the brass players move on stage is half the appeal.
Analyze the "Exodo" vs "Genesis" Evolution
Compare the two "La People" tracks. The first is more about the arrival and the presence of the group. The second is more about the resilience and the "legacy" despite the pressure from the authorities. It shows Peso’s growth as a storyteller.
Check the Collaborators
Follow Tito Double P and Joel De La P. Peso is the face, but these guys are the backbone of the "La People" sound. They are the ones keeping the rhythm grounded in traditional corridor roots while Peso flies off into the pop-star stratosphere.
The "La People" era of Peso Pluma's career represents the peak of the corrido tumbado movement. It’s where the street met the charts and refused to blink. Whether you're in it for the controversy or the sick bass lines, you can't deny the impact. It’s loud, it’s proud, and it’s unapologetically Mexican.
To truly appreciate the movement, listen to the Éxodo album in its entirety. It provides the full narrative arc that "La People" started. Pay attention to the transition between the "belicón" tracks and the more melodic, sad sierreño songs. This contrast is exactly why Peso Pluma remains the most relevant artist in the genre today. He knows when to fight and he knows when to feel.
Check out the official music videos on YouTube to see the visual evolution of the "La People" aesthetic, specifically the shift from urban realism to high-concept cinematography. It’s a masterclass in branding.