Sometimes you stumble across a business name that just sticks in your brain. Image and Likeness Counseling LLC is one of those. It sounds heavy. It sounds like it’s dealing with the very core of who a person is, and honestly, that’s exactly the point. In a world where everyone is obsessed with their "brand" or how they look on a screen, this practice focuses on the internal mirror. The one that doesn't care about filters.
People often find this practice when they are tired of the surface-level stuff. We are talking about a clinical mental health service that prioritizes the "Imago Dei" concept—the idea that humans are created in the image and likeness of something greater. It’s a specific niche. It’s not just about venting about your boss or complaining about traffic. It’s deep-work therapy.
What is Image and Likeness Counseling LLC Actually Doing?
It’s located in North Carolina. Specifically, it’s the practice of LaVonda J. Moore, a Licensed Clinical Mental Health Counselor (LCMHC). She’s been in the game for a while, and if you look at the clinical profile, she isn’t just doing standard talk therapy. She’s looking at the intersections of faith, identity, and trauma.
Most people think therapy is just a couch and a notepad. Not here.
At Image and Likeness Counseling LLC, the focus is often on women’s issues, self-esteem, and the heavy weight of expectations. We live in a culture that demands we look a certain way and act a certain way. When you can’t meet those standards, you break. Moore’s approach is about picking up those pieces and figuring out which ones actually belong to you and which ones were forced on you by society or a bad upbringing.
The practice is rooted in a Christian worldview, but it’s clinical. That’s a distinction people often miss. You’ve got a lot of "biblical counselors" out there who have zero medical or clinical training. This isn't that. This is someone with a Master's degree and state licensure who happens to understand that for many people, spiritual health and mental health are the same thread. You pull one, the other moves.
Why the "Image and Likeness" Name Matters
Names aren't accidental. In the therapy world, your brand name tells the client what kind of "vibe" they’re going to get before they even book a 15-minute consultation.
By choosing Image and Likeness Counseling LLC, the practice sets a standard for "Identity Work."
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Think about it.
If you believe you are created in a specific "image," it changes how you treat your body. It changes how you let people talk to you. It changes how you process a breakup or a job loss. If you feel like a mistake, therapy is an uphill battle. If you feel like a masterpiece that’s been scuffed up by life, the goal of therapy is restoration, not just "management" of symptoms.
The Clinical Focus Areas
Moore doesn't try to be everything to everyone. That’s a mistake a lot of solo practitioners make. Instead, she leans into specific areas:
- Trauma and PTSD: This isn't just for soldiers. It’s for the person who grew up in a house where they never felt safe.
- Anxiety: The "what ifs" that keep you up at 3:00 AM.
- Depression: When the "likeness" you see in the mirror feels heavy and gray.
- Women’s Issues: Specifically the unique pressures of motherhood, career, and the "good girl" syndrome.
It’s about the "whole person" approach. You can’t just fix the brain if the soul is hurting. You can't fix the soul if the brain’s chemistry is haywire or if there’s a history of abuse that hasn't been processed.
Dealing With the "Identity Crisis" in 2026
We are currently living through a massive identity crisis. Social media has made it so we are constantly comparing our "behind the scenes" with everyone else's "highlight reel." It’s exhausting. Image and Likeness Counseling LLC addresses this byproduct of modern life.
When you spend all day looking at images, you forget your own likeness.
A lot of the work done in these sessions involves stripping away the labels. You are not just your job. You are not just a "divorced person." You are not just a "failure" because you didn't hit a certain milestone by age 30. The counseling process here is about getting back to the original version of you. The one before the world told you who you were supposed to be.
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The Logistics of the Practice
If you’re looking for a massive clinic with 50 therapists and a cold waiting room, this isn't it. Image and Likeness Counseling LLC is a more intimate, focused environment. It’s located in Lexington, NC.
The reality of modern therapy is that it’s moving toward telehealth, and while many practices offer that, the core of this business is built on a personal, localized connection. It’s about being a part of the community.
Is it for everyone? No.
If you are looking for a purely secular, biological-only approach to psychiatry, you might find the spiritual integration here a bit much. But for the person who feels like their faith is an essential part of their healing, finding a counselor like Moore is like finding water in a desert. It’s hard to find someone who speaks both "clinical" and "spiritual" fluently.
How to Know if You Need This Type of Counseling
You don't go to a place called Image and Likeness Counseling LLC just because you have a headache. You go because you feel a disconnect.
You go because:
- You feel like you’re performing a role rather than living a life.
- Your past keeps leaking into your present.
- You want a therapist who understands your values without you having to explain them for three sessions.
- You are tired of "coping" and want to actually heal.
The Reality of Progress
Therapy is hard. It’s not all breakthroughs and crying in a good way. Sometimes it’s just showing up when you don’t want to. At this practice, the emphasis is on the "LLC" part too—it's a professional business. They take insurance (often Blue Cross Blue Shield, Cigna, etc.), they have set hours, and they follow strict ethical guidelines.
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It’s the marriage of professional standards and personal empathy.
Actionable Steps for Starting Your Journey
If you're looking into Image and Likeness Counseling LLC or a similar practice, you can't just read about it. You have to move.
Check your insurance first. Don't get your heart set on a therapist only to find out they are out-of-network and cost $200 a session. Call the number on the back of your card. Ask specifically for "Outpatient Mental Health" coverage.
Write down your "Why." Before you call for an intake, know what you want to change. Is it your temper? Your sadness? Your feeling of worthlessness? Being specific helps a counselor like LaVonda Moore determine if she's the right fit for you.
Prepare for the "Spiritual Component." If you're going to a practice with this name, be ready to talk about your beliefs. It’s part of the process. If you’re uncomfortable with that, mention it early. A good therapist can adjust, but it’s better to be upfront.
Commit to six sessions. One session is just an interview. Three sessions is just scratching the surface. You won't see the "likeness" start to clear up until you've put in at least six weeks of consistent work.
The goal of Image and Likeness Counseling LLC is ultimately about integration. It’s about making sure the person you are on the inside matches the person you show to the world. It’s about peace. And in 2026, peace is the one thing you can't buy—you have to work for it.