You’ve seen the photos of Michael B. Jordan on a press tour or hitting the gym, looking like he’s in the best shape of his life. It’s not just the heavy lifting or the Hollywood trainers anymore. Lately, the actor has been obsessed with something a bit more... oceanic. He’s been talking about sea moss for years, but now he’s actually bottled it.
The moss drink Michael B Jordan launched—simply called MOSS—isn't just another celebrity vanity project. It’s a full-on play for the "functional beverage" market that’s currently exploding.
Honestly, if you told someone ten years ago we’d be paying six bucks for a bottle of algae juice, they’d have laughed. But here we are in 2026, and the stuff is everywhere from Erewhon to your local Sprouts.
Why the Creed Star is Betting on Sea Moss
Michael B. Jordan didn't just wake up and decide to sell drinks. He’s been a vocal fan of sea moss (specifically Chondrus crispus) for a long time, claiming it was a staple in the "fuel source" for his physical transformations in movies like Creed and Black Panther.
The brand, which he co-founded with his investment firm Outlier Society Ventures and the health-focused brand Dr Smood, officially hit the market in early 2024. But it’s really found its stride over the last year.
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Jordan isn't just a face on the billboard. He’s been spotted doing surprise visits to Costco and Sprouts to push the product. He talks about it like a lifestyle choice, not a supplement. It’s about "bringing balance back," which sounds like marketing speak, but the guy's physique usually does the talking for him.
What’s Actually Inside a Bottle of MOSS?
A lot of people think sea moss is just slimy green gunk. In its raw form, it kind of is. But the MOSS beverage is a "ready-to-drink" (RTD) version that blends the algae with organic juices and botanical extracts.
The goal was clearly to make it taste less like the bottom of a boat and more like a premium refreshment.
The Flavor Lineup
- Pure: This is the base version. It’s mostly sea moss and sweet lime. It’s crisp and minimalist.
- Pomegranate: Probably the most popular. It uses organic pomegranate juice and hibiscus. It’s tart and hides the "earthy" notes of the moss well.
- Mango Ginger: This one has a zesty kick. It often includes Ashwagandha and Ginseng, which are adaptogens meant to help with stress.
The drink uses reverse osmosis water and is packaged in plastic-free glass bottles. That’s a big deal for Jordan; the brand has already put up over $25,000 for ocean conservation through groups like Oceanic Global.
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Does It Actually Do Anything?
Let’s get real. Sea moss is a nutrient powerhouse, but it isn't magic. It contains 92 of the 102 minerals the body needs—things like iodine, potassium, and calcium.
Potential Benefits
- Thyroid Support: Because it’s high in iodine.
- Gut Health: It acts as a prebiotic, which helps the good bacteria in your stomach.
- Skin and Hair: Many users swear by the collagen-supporting properties of the minerals.
- Energy: The addition of ginseng in some versions provides a caffeine-free lift.
There are limitations, though. Experts often warn that you shouldn't overdo it with iodine, especially if you have existing thyroid issues. It’s a supplement, not a meal replacement.
How the MOSS Drink Michael B Jordan Created compares to the DIY Stuff
Before this drink came out, people were making "sea moss gel" at home. It’s a messy process involving soaking dried seaweed, blending it, and keeping it in a jar. It tastes... interesting.
Jordan’s MOSS basically solves the "ick" factor. It’s shelf-stable and doesn't have that thick, gelatinous texture that makes some people gag. However, you're paying for that convenience. A 4-pack usually runs around $24, though you can find individual bottles for about $3.99 to $5.99 depending on the retailer.
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The Business of Wellness
By early 2025, MOSS had expanded into over 2,000 stores. It became one of the fastest-growing brands in the natural beverage channel.
Why? Because Jordan is tapping into a very specific vibe: the "Fit Lifestyle." It’s the idea that your beverage should do more than just hydrate you; it should "optimize" you.
The brand even introduced "Mosstails"—mocktails made with the sea moss base—at high-end hotels like the 1 Hotel Hanalei Bay. It's moving sea moss out of the health food aisle and into the social scene.
Actionable Steps for Trying MOSS
If you're curious about the moss drink Michael B Jordan is putting his name on, don't just dive in blindly.
- Check the Label: If you are sensitive to ashwagandha or ginseng, make sure you pick the "Pure" or standard "Pomegranate" flavors, as some of the "V2" versions are loaded with adaptogens.
- Start Slow: Sea moss is high in fiber. If your gut isn't used to it, drinking three in a day might lead to some "digestive surprises."
- Look for Glass: Always buy the glass bottles. The brand prides itself on being plastic-free, and it honestly tastes better when it’s chilled in glass.
- Find it Locally: Don't pay for heavy shipping fees online if you don't have to. Check the refrigerated "functional beverage" section at Sprouts, Whole Foods, or even some larger Costco locations.
You don't need to be training for a heavyweight title to get the benefits, but keeping a few in the fridge for after a workout is probably the best way to see if the hype is real for your own body.