She was the Cognac Queen. Everyone knew it. If you saw Megan Thee Stallion in a video or on Instagram, she probably had a bottle of Hennessy or D'Ussé nearby. Then, something shifted.
Honestly, it wasn't just a random change of heart. It was a business pivot.
On February 15, 2025—her 30th birthday—Megan dropped Chicas Divertidas. That’s her own tequila brand. It isn't just another celebrity endorsement where a famous face gets slapped on a label for a quick check. Megan owns this. She’s the founder. And the story of how it started actually involves a pretty legendary nudge from Beyoncé herself.
The Beyonce Conversation That Changed Everything
You've probably heard the rumors, but the facts are even better. During an interview on Club Shay Shay with Shannon Sharpe, Megan kept it real. She talked about her transition from being the "Cognac Queen" to a tequila entrepreneur. According to Meg, Beyoncé was the one who told her to stop promoting everyone else’s liquor.
Basically, Bey told her: "The next time I see you, you better have your own."
That’s a heavy mandate. When the Queen tells you to build an empire, you build it. Megan took that advice and spent years developing Chicas Divertidas, which translates to "Fun Girls." It marks a massive step in her journey as an independent artist and business mogul. After the legal battles with her former label, 1501 Certified Entertainment, she wanted total control. Now, she has it—from the masters of her music to the juice in the bottle.
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What’s Actually Inside the Bottle?
Let's talk about the liquid. People get skeptical about celebrity spirits, and rightly so. A lot of them are just mass-produced "tequila" with too many additives. Megan went a different route. She partnered with Casa Centinela (NOM 1140), a distillery in Arandas, Jalisco, that has been around since 1904. That’s old-school.
They use 100% Blue Weber agave from the highlands. The red volcanic soil there makes the agave naturally sweeter. They cook the piñas in traditional brick ovens. No shortcuts.
The Two Expressions
Right now, the brand offers two main versions:
- Chicas Divertidas Blanco ($70): This is the unaged, "pass-and-pour" vibe. It’s got these herbal hints of rosemary and green tea. It’s surprisingly silky.
- Chicas Divertidas Reposado ($80): This one is Megan’s personal favorite. It’s aged for six months in American white oak whiskey barrels. You get that caramelized agave flavor, some vanilla, and a bit of "cooking spice."
The price point is definitely premium. You aren't grabbing this for $20 at the corner store. It’s competing with the likes of Casamigos or Clase Azul, but with a much more "Hot Girl" aesthetic.
That Bottle Design Tho
You can’t talk about Megan Thee Stallion tequila without mentioning the bottle. It’s tall, slender, and curvaceous. Megan says it was inspired by the Angel’s Trumpet flower. It’s a beautiful flower, but it’s also poisonous if you mess with it.
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"Keep it cute, classy, and cut-throat."
That’s the brand motto. The cork is a heart with a dagger through it. It’s very much her aesthetic—feminine but dangerous. The glass has these gradient colors: orange, pink, and purple. It looks like a sunset in Houston. Honestly, it’s the kind of bottle people keep on their shelves long after the tequila is gone just for the decor.
Why This Matters for the Tequila Industry
Celebrity tequila is a crowded room. You have The Rock with Teremana, Kendall Jenner with 818, and Kevin Hart with Gran Coramino. So, why does Megan’s entry matter?
Diversity in ownership is a huge part of it. The spirits industry has historically lacked Black women at the founder level. Megan isn't just a "face." She’s involved in the blending, the marketing, and the distribution. By launching Chicas Divertidas, she’s proving that female rappers can dominate the luxury lifestyle space just as well as the charts.
It’s also about the "Hotties." Megan has one of the most loyal fanbases in the world. When she tells them to "drive the boat" with her own brand, they listen. The pre-orders on ReserveBar and the official website sold out almost instantly in some regions.
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How to Drink It "Thee Stallion Way"
If you’re wondering how to actually enjoy this, Megan has been pretty vocal about her preferences. While the Blanco is great for a spicy margarita (maybe with some "Hottie Sauce" inspiration), she drinks the Reposado neat or on a big rock.
She calls it "sultry."
The goal was to create something that doesn't burn your throat. You know that "tequila face" people make? She wanted to eliminate that. Whether she succeeded is up to your palate, but the reviews from early adopters at Total Wine suggest it’s one of the smoother celebrity entries on the market.
Final Verdict and Next Steps
Megan Thee Stallion’s transition into the spirits world feels like a natural evolution. She’s no longer just an artist; she’s a brand. Chicas Divertidas is the liquid embodiment of her "Hot Girl Summer" energy, but with a sophisticated, 30-something entrepreneur twist.
If you're looking to try it for yourself, here is how to navigate the rollout:
- Check Local Stock: Use the store locator on the Chicas Divertidas website. It’s currently in limited quantities at major retailers like Total Wine & More and certain boutique liquor stores in Texas, New York, and California.
- Compare the Expressions: If you like cocktails, go for the Blanco. If you want something to sip while listening to MEGAN, the Reposado is the clear winner.
- Verify the NOM: Always look for NOM 1140 on the back of the bottle. It’s the mark of authenticity that ensures you’re getting the real deal from Casa Centinela.
- Sip Responsibly: As Meg would say, keep it classy.
The era of the "Cognac Queen" might be over, but the "Tequila Titan" era is just getting started. It’s a bold move in a saturated market, but if anyone can make a brand stick through sheer personality and quality, it’s Megan.