You’ve probably seen the photos. That almost impossible shade of turquoise water clashing against sand that looks like someone spilled a bottle of Rosé across the shoreline. It’s Pink Beach. But here’s the thing: most people talk about it like it’s just another Caribbean-style stopover.
It isn't. Not even close.
When The Loren at Pink Beach Bermuda opened its doors around 2017, it basically flipped the script on what a Bermuda resort is supposed to look like. No more "grandma’s floral wallpaper" or stuffy, colonial-era vibes that dominated the island for decades. Instead, you get this sharp, brutalist-meets-boutique masterpiece carved into a cliffside in Smith’s Parish. Honestly, if you’re looking for the traditional pink-shuttered cottage experience, you’re going to be very confused when you pull up to this place.
The Loren at Pink Beach Bermuda and the Myth of the "Public" Beach
Let’s clear up a massive misconception right now. People constantly ask if they can just wander onto the sand at The Loren. Bermuda law is a little funky about this. Technically, every beach on the island is public up to the high-water mark. But—and it’s a big "but"—access is the kicker.
Pink Beach is largely flanked by private property. Unless you’re staying at the resort or grabbing a reservation at the Pink Beach Club, getting your toes in that specific patch of sand isn't exactly easy. It’s tucked away from the high-traffic chaos of Horseshoe Bay. That’s the draw. You aren’t fighting three cruise ships' worth of tourists for a square inch of towel space here.
Why the sand is actually pink (No, it's not a filter)
It’s not some marketing gimmick. The color comes from a tiny organism called Homotrema rubrum. Basically, these are red foraminifera—microscopic, single-celled creatures with reddish shells. They grow under the reefs. When they die, the waves crush them up and mix them with white coral and shells.
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The result? A soft, dusty pink that looks different depending on the light.
- Noon: It looks almost white, just incredibly bright.
- Sunset: The shadows make the red tones pop.
- Wet: The tide line is where you’ll see the deepest pink.
This isn't your typical island architecture
The Loren feels more like a billionaire’s art gallery than a hotel. No joke, the owner, Stephen King (not the author, the developer), filled the place with his private art collection. You’re walking past works by Vik Muniz and Tom Dion just to get to the gym.
The building itself is all glass and exposed concrete. It’s designed so that the second you step into the lobby, your eyes are dragged toward the Atlantic. They used floor-to-ceiling windows everywhere. Even the bathtubs in the King Suites usually have a view of the horizon. It’s moody. It’s sleek. It’s very "New York City loft," but with better air and fewer sirens.
The Room Situation: Suites vs. Villas
If you’re booking a stay, don’t stress the "garden view" trap because there basically isn't one. Almost every room is oceanfront.
- King Suites: These are the bread and butter. About 600 to 750 square feet. Massive balconies.
- The Villas: These are separate buildings with private plunge pools. If you have "buy a small country" money, there’s a 10,000-square-foot mansion called The Residence.
- The Bathrooms: I know it’s weird to talk about toilets, but the marble work and the rain showers here are top-tier. SFERRA linens and Malin+Goetz soaps? Yeah, they aren't skimping.
Eating at the Edge of the World
Dining at The Loren at Pink Beach Bermuda is divided into two main vibes.
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The Pink Beach Club is the casual one. Well, "Bermuda casual," which means you should probably still wear a decent shirt. It’s an open-air spot right above the water. The lobster hash at breakfast is a local legend for a reason. They do a lot of sea-to-table stuff, so if the fisherman didn’t catch it that morning, it’s probably not on the menu.
Then you have Marée. This is the fine-dining, "I’m proposing tonight" kind of spot. It’s tucked away and feels very exclusive. They often run a Guest Chef Series where they fly in Michelin-starred chefs or James Beard winners to do takeovers. It’s one of the few places on the island where the food actually keeps up with the view.
A quick reality check on the price
Look, we have to be honest. The Loren is expensive. We’re talking $800 to $1,500+ a night depending on the season. Cocktails are $20. A taxi to the city of Hamilton will run you $50. It’s a luxury enclave. If you’re on a budget, you might feel the "nickel and diming" for things like breakfast or bottled water, which some guests find annoying at this price point.
What most people miss about Smith's Parish
Because The Loren is so self-contained, guests rarely leave. That’s a mistake. You’re in Smith’s Parish, which is one of the more "local" feeling parts of the island.
Go to John Smith's Bay. It’s a three-minute drive away. It’s a public beach where actual Bermudians hang out. It’s less manicured than the resort’s beach, but it has a soul to it that you won’t find inside the hotel gates.
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Also, check out Spittal Pond Nature Reserve. It’s right down the road. You can see "Portuguese Rock," which has an inscription from 1543. It’s rugged, windy, and has these crazy limestone formations called "The Checkerboard." It’s the perfect antidote to the polished luxury of the resort.
Is it worth the hype?
Honestly, it depends on what you value. If you want old-world charm, go to The Reefs or Cambridge Beaches. They do the "Bermuda tradition" thing perfectly.
But if you want to feel like you’re in a Bond villain’s highly-designed summer home, The Loren at Pink Beach Bermuda is the only place that hits that mark. It’s quiet. It’s private. It smells like expensive candles and salt air.
Actionable Tips for Your Trip:
- Skip the summer peak: Go in May or October. The water is still warm enough to swim, but the room rates drop significantly, and you won’t be fighting for a poolside cabana.
- Rent an electric car: Bermuda doesn't do traditional rental cars. You have to rent "Twizys" or "Tazzaris"—tiny two-seater electric pods. The Loren has charging stations. It’s way cheaper than taxis in the long run.
- Book the Spa early: The Sisley Paris Spa is small. It fills up weeks in advance, especially during wedding season.
- Check the moon phase: They do "Full Moon Parties" on the beach with live music and bonfires. If your trip aligns with a full moon, make sure you're on-property for it.
Pack a light linen blazer, leave the heels at home (the hills are steep and the decks are wooden), and just accept that you're going to spend more money than you planned. It's Bermuda. It happens.
How to get there
Most flights from the East Coast (NYC, Boston, Philly) are under three hours. From the L.F. Wade International Airport, it’s a quick 15-minute drive to the resort. Just tell the taxi driver you’re heading to the "old Pink Beach Club site"—some of the older drivers still refer to it by its former name.