It’s 2026, and if you thought the world would be over the Kardashian-Jenner era by now, well, you haven't been paying attention. They're still here. But the vibe? It's changed. The era of just being "famous for being famous" is basically dead and buried, replaced by a massive, complicated web of multi-billion dollar holdings and very real corporate drama.
I was looking at the latest valuation for Skims the other day—it hit $5 billion after a massive funding round led by Goldman Sachs. That's not "reality TV money." That's institutional, global-power-player money. Honestly, keeping track of who owns what and who is actually talking to whom in this family feels like a full-time job.
The Reality Check: Who Is Actually the Richest?
There is so much noise about their net worth, but the 2026 numbers tell a specific story. Kim is still the undisputed heavyweight. With a net worth sitting around $1.9 billion, she’s effectively the CEO of the family’s legacy. Most of that isn't from the Hulu show, though the streaming checks definitely don't hurt. It's Skims. The brand is shifting from an online-first model to a "predominantly physical business," meaning you're going to see Skims stores in every major mall in America.
Kylie is in an interesting spot. She's worth about $670 million right now. A huge chunk of that is still tied up in her 49% stake in Kylie Cosmetics (Coty owns the other 51%). She just dropped a new fragrance called Cosmic Intense—it's this warm, vanilla-heavy scent that people are actually obsessed with—but she’s definitely not the "youngest self-made billionaire" anymore. That title was always a bit of a stretch, but the market has leveled out.
- Kim Kardashian: $1.9 billion (Skims, SKKN)
- Kylie Jenner: $670 million (Kylie Cosmetics, Sprinter)
- Kris Jenner: $170 million (The 10% "Momager" cut)
Everyone else—Kourtney, Khloé, Kendall—is still wealthy beyond belief, but they haven't quite hit that nine-figure "titan" status in the same way.
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Why Kourtney is Winning the Lifestyle Game
Kourtney Kardashian Barker (yes, the Barker is permanent) has basically exited the "fame" race to win the "longevity" race. While her sisters are grinding on corporate boards, she’s taking Lemme, her gummy supplement brand, to over 2,000 Walmart stores as of January 2026.
It’s a smart move. She pivoted from being the "reluctant" reality star to a wellness mogul. It’s less about being the most famous person in the room and more about being in your medicine cabinet. If you’ve walked through a vitamin aisle lately, you’ve probably seen her "Lemme Purr" or "Lemme Sleep" bottles. They’re everywhere.
The Kendall and Khloé Hustle
Kendall Jenner is still the highest-paid model in the world, but her focus has clearly shifted to 818 Tequila. She spent 2025 doing some wild marketing, including partnerships with NASCAR and even country singer Chris Stapleton. She’s trying to move the brand away from just "celebrity tequila" into "luxury lifestyle staple."
Then there’s Khloé. She’s still the co-founder of Good American, which remains one of the few celebrity brands that actually gets inclusivity right. But her 2026 is looking a lot more personal. She’s been open about her "standards" lately, basically telling everyone she’s done with the "slacker" energy of her past relationships. People relate to Khloé because she’s always been the one who feels the most "human" despite the millions.
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What's Happening with the Others?
Rob Kardashian stays almost entirely out of the spotlight these days. He’s still running Arthur George (socks) and Grandeza (hot sauce), but he’s basically the "ghost" of the family.
And Caitlyn Jenner? She’s making headlines for a potential 2026 run for California Governor. She’s been teasing it on X (formerly Twitter), claiming she’d "destroy" her political opponents. While she isn't a regular on the Hulu show anymore, she did show up for a family dinner in late 2025, which was a huge deal for the fans. It was awkward, sure, but it showed that the family is at least trying to keep the peace.
The "Hulu Era" vs. The "E! Era"
One of the biggest shifts is how we watch them. Hulu just secured the rights to all 20 seasons of the original Keeping Up With the Kardashians. It’s all launching on the platform in February 2026.
Why does this matter? Because the "old" Kardashians were messy. They fought, they cried over lost earrings in the ocean, and they were accessible. The "new" Kardashians on Hulu are polished. It’s more of a documentary about billionaires than a reality show about a family. There’s a tension there—users are searching for the "old" Kim while the "new" Kim is busy graduating law school and running SKKY Partners (her private equity firm).
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Actionable Insights for the "Kar-Jenner" Watcher
If you’re trying to keep up with the brand or just curious about their influence, here’s how to navigate their world in 2026:
- Watch the Retail Space: If you want to see if they’re still "relevant," look at the shelves. Lemme at Walmart and Skims in physical storefronts are the real metrics of success now, not Instagram likes.
- Separate the Brand from the Person: Kylie Cosmetics is largely run by Coty now. When you buy a lip kit, you’re buying into a corporate machine that Kylie happens to front.
- Follow the Private Equity: Kim’s move into SKKY Partners is the most significant thing any of them has done. It moves her from "influencer" to "institutional investor."
The Kardashian-Jenner machine isn't slowing down; it's just getting more professional. They’ve traded the tabloid drama for quarterly earnings reports, and honestly, that’s a much harder game to win. So far, they’re still on top.
To stay updated on their specific business moves, you should monitor SEC filings for Coty Inc. and watch for Skims' rumored IPO, which analysts suggest could be the biggest celebrity-led market entry of the decade.