The Halle Berry and Drake Sliming Incident: What Really Happened at the 2023 BMAs

The Halle Berry and Drake Sliming Incident: What Really Happened at the 2023 BMAs

It was the photo heard 'round the internet. You probably remember the visual: Halle Berry, drenched in neon green slime at the 2012 Nickelodeon Kids' Choice Awards, looking both horrified and like a total sport. It’s a classic piece of pop culture imagery. But fast forward to 2023, and that same image became the center of a weirdly tense legal and social media standoff between the Oscar winner and the 6 God himself.

When Drake dropped the cover art for his single "Slime You Out" featuring SZA, people immediately recognized the face. It was Halle. But the problem wasn't just the slime; it was the fact that she never said he could use it.

Honestly, it’s a bit of a head-scratcher. You’d think a guy with Drake’s legal team would have cleared a photo of one of the most famous women on the planet. Instead, we got a public call-out that reminded everyone that even "Certified Lover Boys" can get it wrong when it comes to creative consent.

Why the "Slime You Out" Art Sparked a Firestorm

The drama kicked off in September 2023. Drake posted the promotional image to his Instagram to hype up the lead single for For All The Dogs. Almost immediately, Halle Berry took to her own account to post a quote about being the "bigger person" until you just can't anymore.

People in the comments were confused. Was she mad at the song? No. She was mad at the principle.

"He did not have my permission," she told a fan in her comments. She explained that Drake had actually reached out to her team to ask if he could use the photo. She said no. Then, he went ahead and used it anyway. That’s the part that really stings. It wasn't an accidental oversight; it felt like a deliberate choice to ignore a direct "no."

It’s easy to think, well, it’s just a photo Nickelodeon owns, right? Technically, Getty Images or the photographer usually holds the rights to these event shots. But when you’re an A-list celebrity, your "Right of Publicity" is a huge deal. You have a say in how your likeness is used to sell a product—and a hit single is definitely a product.

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The Power Dynamics of Modern Celebrity Beefs

Halle wasn't just annoyed about a repost. She was talking about respect. She specifically noted that she "thought better of him." That’s a heavy blow coming from a veteran in the industry to a younger superstar.

Drake, for his part, didn't issue some big, groveling apology. He eventually swapped the artwork on some platforms, but the damage was done. It sparked a massive conversation about how male artists often use the "cool factor" of iconic women to boost their own brand without giving those women any agency in the process.

It’s kinda wild when you think about Drake's history. He’s the guy who has a tattoo of Aaliyah. He’s the guy who samples legendary female vocalists constantly. He clearly loves the aesthetic of iconic Black women. But there’s a thin line between homage and entitlement.

Halle Berry has spent decades fighting for control over her image. She was one of the first major stars to successfully lobby for laws protecting celebrity children from paparazzi. To her, this wasn't just a meme. It was another instance of someone trying to take something that wasn't theirs to take.

You might be wondering why there wasn't a massive lawsuit.

Legally, it’s messy. If Drake’s team bought the license from Getty Images, they might have felt they were in the clear legally. But moral rights and right of publicity are different beasts. In many states, including California, you can't use someone's name, voice, signature, or likeness for commercial purposes without consent.

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Drake eventually released the song with different artwork on streaming services (a simple image of a SZA-designed "For All The Dogs" logo), likely to avoid a full-blown legal injunction that could have stalled the album’s rollout.

What This Says About "Slime" Culture

The term "slime" in hip-hop has a long history, mostly popularized by Young Thug and the YSL crew. It’s a term of endearment, like "brother" or "homie." By naming the track "Slime You Out," Drake was playing on that slang while literalizing it with the Halle Berry photo.

But the song itself isn't particularly "friendly." It’s a slow-burning, petty track about toxic dating cycles. Using a photo of a woman being publicly "humiliated" (even in a fun way like the KCAs) to promote a song about "slimming someone out" (which has sexual and derogatory connotations in certain contexts) felt icky to a lot of people.

It wasn't just a "cool photo." It was a photo of a woman in a vulnerable, messy moment being used to sell a narrative of romantic manipulation.

The SZA Factor

Interestingly, SZA was caught in the middle of this. She’s the featured artist on the track. SZA and Halle Berry actually have a great relationship; SZA even commented on Halle's posts in the past with nothing but love.

The "Slime You Out" rollout didn't seem to hurt SZA’s standing with Berry, mostly because the artwork was widely attributed to Drake’s creative direction. It just goes to show that even a powerhouse collaboration can be overshadowed by a lack of communication behind the scenes.

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Real Talk: The Aftermath for Drake and Halle

Drake’s For All The Dogs went on to be a massive commercial success. "Slime You Out" hit number one on the Billboard Hot 100. In the grand scheme of his career, this was a blip.

But for Halle Berry, it was a moment of setting a boundary. She didn't stay quiet. She didn't let the "Drake is too big to fail" narrative stop her from pointing out that he was "not cool" for the move.

The industry is changing. We are moving away from an era where "any publicity is good publicity." Artists like Halle Berry, who have survived the brutal tabloid culture of the 90s and 2000s, are much more protective of their digital footprint now.

Key Lessons for Creative Professionals

If you’re a creator, there are some pretty clear takeaways here that go beyond just celebrity gossip.

  1. Permission is not a suggestion. Even if you think you’re paying a "tribute," the person you’re honoring might not see it that way. If you ask and they say no, the conversation is over.
  2. Understand the Right of Publicity. Just because you "own" a digital file or a physical print doesn't mean you own the right to use that person's face to make money.
  3. Respect the veterans. Halle Berry has been in this game for over 30 years. Drake is a titan, but in the hierarchy of Hollywood, respect flows toward those who paved the way.
  4. Social media is the new courtroom. Before a lawyer ever gets a phone call, the public has already decided the verdict. Halle won the PR battle because she was direct, honest, and didn't resort to name-calling—she just stated the facts.

The whole saga basically ended with the image being scrubbed from Drake's main promotional channels. It serves as a reminder that no matter how many streams you have, you still have to answer to the people whose images you use.

Halle Berry is still an icon. Drake is still a hitmaker. But for a few days in 2023, the world got a front-row seat to a masterclass in how to demand respect in the digital age.

Actionable Insights for Navigating Image Rights:

  • Check the jurisdiction: Right of publicity laws vary wildly by state (California and New York have some of the toughest).
  • Always get it in writing: A verbal "yeah, cool" isn't a license. Use a formal release form if you're using someone's likeness for a commercial project.
  • Distinguish between Editorial and Commercial: You can use a photo of Halle Berry in a news article (like this one) because it’s "editorial." You cannot use it to sell a song or a t-shirt without her specific consent.
  • Audit your past content: If you're a growing creator, look back at your early work. If you used someone's face without permission, it's often better to remove it now than to face a "cease and desist" once you've actually made some money.