You’re standing outside Empower Field at Mile High. The wind is whipping off the Front Range, and the line for Gate 4 looks like a slow-moving orange snake. You reach for your pocket, pull out your phone, and realize you haven't opened the Denver Broncos mobile app since last November.
Panic? Kinda.
Most people think this app is just a digital version of those old paper tickets. Honestly, that’s the first mistake. If you’re only using it to scan a barcode, you’re basically using a Ferrari to drive to the mailbox. This thing has evolved into a full-blown remote control for the stadium experience, but if you don't know where the "hidden" buttons are, you’re going to spend half the game standing in line for a lukewarm bratwurst.
The Digital Wallet Trap and How to Avoid It
Let’s talk about the biggest headache: tickets. The Denver Broncos have fully committed to mobile-only entry. There is no "print at home" option anymore. If you show up with a PDF screenshot, the scanner is going to give you that dreaded red "X."
The app integrates directly with Ticketmaster, but here is the nuance most fans miss. You shouldn't wait until you're at the gate to load your tickets. Cell service at Mile High can be, well, spotty when 76,000 people are all trying to post to Instagram at the same time.
Pro tip: Use the "Add to Apple Wallet" or "Google Pay" feature inside the app at least two hours before kickoff. Once it's in your phone's native wallet, it doesn't need a data connection to scan. It’s a lifesaver when the stadium Wi-Fi decided to take a nap during the 2025 playoff run.
Why Broncos Plus Is the Secret VIP Pass
If you're a season ticket member (STM) and you aren't using the Broncos Plus section of the app, you are literally throwing money away.
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Basically, this is a loyalty program baked into the interface. You get a digital "Fan ID" card. You scan it at the team store or at concession stands, and boom—20% off. It’s not just a small discount; it adds up over a season of $15 beers and $100 jerseys.
The app also handles "Surprise and Delight" rewards. Occasionally, the team pushes notifications for free gear or "post-game field access" opportunities. If your notifications are muted, you're missing out on the stuff that actually makes the price of a ticket feel worth it.
The "Zippin" Revolution: Buying Beer with Your Face
This sounds like some weird sci-fi movie, but it’s real.
The Denver Broncos mobile app now acts as the gateway for biometric entry and checkout-free shopping. At the "Zippin" stores located around the stadium, you can register your face and your payment info through the app.
You walk up to a turnstile. You look at a camera. It recognizes you, opens the gate, and you just... grab a drink and walk out. No cashier. No waiting for some guy to find his credit card in his cargo shorts.
- Registration: Do this at home. It requires a selfie and a picture of your ID for age verification.
- Speed: It’s about 30 seconds faster than a standard transaction.
- Privacy: Yeah, some people find the facial recognition creepy. You can always just use a credit card and wait in the regular line if that’s your vibe.
More Than Just Gameday: The 365-Day Experience
Most sports apps get deleted in February. The Broncos have worked pretty hard to make sure this one stays on your home screen during the off-season.
They’ve got this "Customizable Fan Profile" thing now. You can pick your top five favorite players—maybe you’re all-in on the Bo Nix era or you’re still rocking a Patrick Surtain II jersey. Once you select them, the app’s home feed reshuffles. It prioritizes highlights, interview clips, and injury updates specifically for those guys.
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The "Playoff Hub" that launched for the 2025 postseason was a great example of this. It wasn't just news; it had "keepsakes"—basically digital stickers and wallpapers that updated after every win. It’s sort of a digital scrapbook for the season.
The Real-Time Stats Problem
Honestly, the "Live Stats" feature is a bit of a mixed bag.
It’s great if you’re at home or listening on the radio. But if you’re at the game, the app's play-by-play is often about 15 seconds behind the actual action on the field. Don't rely on it to tell you if that catch was out of bounds; just look at the big screen. Where it does shine is the "Next Gen Stats" integration. You can see things like "time to throw" or "receiver separation" which isn't always obvious from the nosebleed seats.
Common Friction Points
Nothing is perfect. The most common complaint on Reddit and the App Store usually revolves around the login process.
Because the app has to talk to the NFL’s global ID system and Ticketmaster’s backend, it sometimes gets "stuck" in a login loop. If this happens, don't just keep tapping "Sign In."
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- Force close the app.
- Clear the app cache (if you’re on Android).
- Check if there’s an update. The developers push "Ticketing Integration" patches almost every two weeks during the season.
Actionable Next Steps for Broncos Country
If you want the best experience, don't treat this like a passive news app.
First, set up your "Top 5" features. Put "Tickets" and "Stadium Map" in the top spots so you don't have to hunt for them while walking through a crowd. Second, if you're planning on drinking, pre-register for the biometric "Zippin" lanes on a Tuesday, not ten minutes before the 1:00 PM kickoff.
Finally, check the "Fan Zone" section on Friday mornings. That’s usually when they drop the mobile-exclusive contests and the "know before you go" guides that tell you which stadium gates are under construction or which parking lots are full.
Managing your fandom through a screen might feel a little corporate sometimes, but in a stadium as big as Mile High, that 6-inch piece of glass in your pocket is the only thing keeping you from being stuck in a hallway while the Broncos are scoring.