Shannade and Shannon Clermont didn't just walk onto the screen; they exploded. If you were watching Oxygen in 2014, you remember the chaos. Two identical, high-fashion, incredibly confrontational sisters from Georgia. They were the "bad girls" people loved to hate, but more importantly, they were the "bad girls" people couldn't stop looking at. Fast forward over a decade. The Clermont Twins then and now are barely recognizable as the same humans who fought on a communal couch in a mansion in Los Angeles.
It’s wild.
The evolution of the Clermonts is more than just a story of reality TV fame. It is a case study in the extreme commodification of the human body. They represent a specific, hyper-digital era of celebrity where your face is your brand, and your brand is subject to frequent "software updates."
The Bad Girls Club Era: Where It All Started
Before the surgical masks and the Yeezy campaigns, there were just two girls who wanted to be famous. Shannon and Shannade entered Bad Girls Club Season 14 with a clear agenda. They were the "Power Twins." Back then, their look was relatively natural—or at least, natural by 2026 standards. They had athletic builds, natural facial features, and a penchant for designer clothes that the other girls in the house couldn't afford (or so they claimed).
They lasted seven episodes.
They got kicked out for allegedly destroying their roommates' property, but honestly, that was the best thing that could have happened to them. They didn't need the show anymore. They had the "clout." Looking back at the Clermont Twins then and now, that 2014 version of the sisters feels like a different lifetime. They were pretty, sure, but they looked like girls you might actually see in a high-end mall.
Now? They look like they were rendered in a high-end laboratory.
The Aesthetic Shift: From Natural to "Instagram Face"
People talk about "Instagram Face" a lot, but the Clermonts took it to a level that even Kim Kardashian might find intense. This wasn't just a bit of Botox or a subtle lip filler. We are talking about a total architectural overhaul.
The transformation was gradual but relentless.
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First, it was the lips. Then the noses got thinner. Then the jawlines became sharp enough to cut glass. And the skin? It went from a natural bronze to a porcelain, almost doll-like finish. Critics have been vocal. Some say they’ve gone too far, losing their individuality in favor of a homogenized, "Bratz doll" aesthetic. Others argue that it’s their body, their choice, and their business.
And it is a business.
The twins have never explicitly detailed every single procedure they've had—most celebs don't—but experts in the field of plastic surgery often point to several likely interventions. We’re talking rhinoplasty, chin implants or heavy fillers, cheek augmentations, and likely a Brazilian Butt Lift (BBL) to achieve that hyper-exaggerated hourglass silhouette. The juxtaposition of the Clermont Twins then and now serves as a visual timeline of the 2010s obsession with surgical perfection.
Why the Change Matters
It’s not just about vanity. In the world of high-fashion modeling and social media influencing, being "uncanny" is a currency. When Kanye West cast them for his Yeezy Season 6 campaign, it wasn't because they looked like the girl next door. It was because they looked like clones. They looked like a glitch in the Matrix.
The Legal Drama and the Shannade Clermont Scandal
You can't talk about the Clermonts without talking about the 2018 scandal that nearly derailed everything. Shannade was arrested in connection to the death of a man named James Gauldin. It was a dark, messy situation.
According to federal prosecutors, Shannade was acting as a "prostitute" (their word, not mine) and stole the debit card information of Gauldin after he died of a drug overdose during their encounter. She used the cards to pay for tens of thousands of dollars in luxury goods, flights, and rent.
She wasn't charged with his death. She was, however, charged with wire fraud.
She served one year in prison.
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Most people thought that was the end. In the fickle world of celebrity, a prison sentence is usually a death knell for brand deals. But the Clermonts are different. They leaned into the "bad girl" persona even harder. Shannon stayed by her sister’s side, keeping the brand alive while Shannade was away. When Shannade was released, they didn't hide. They did a photoshoot. Of course they did.
The Business of Being a Twin
The Clermont brand is built on symmetry. If one sister changes, the other must follow. This is the part people find most fascinating (and creepy) about the Clermont Twins then and now. They are a package deal.
They’ve launched a clothing line called Mont Boudoir. It’s exactly what you’d expect: sheer fabrics, incredibly tight cuts, and high price points. They aren't selling clothes; they are selling the "Clermont look."
- Social Media Dominance: They have millions of followers who analyze every pixel of their photos.
- Modeling: They’ve moved beyond reality TV into legitimate high-fashion spaces, working with brands that usually wouldn't touch a "Bad Girl."
- The Look: They popularized the "alien-chic" aesthetic that dominated the late 2010s and early 2020s.
The Cultural Impact of the "New" Clermonts
Whether you love them or think they represent everything wrong with modern society, you have to admit they have influence. They are part of a small group of influencers who have redefined what "Black beauty" looks like in the digital space. It’s a controversial topic.
Some scholars argue that the twins—and others like them—are chasing a "Eurocentric" standard of beauty through surgery, such as thinning their noses and lightening their skin in photos. Others argue that they are reclaiming their bodies and turning themselves into living art.
There is no middle ground here.
When you look at the Clermont Twins then and now, you see the power of the "rebrand." They didn't just change their clothes; they changed their DNA—or at least, the appearance of it. They proved that in the age of the internet, you can literally build a new version of yourself if you have the money and the pain tolerance.
Navigating the Legacy
So, what do we take away from the Clermont saga?
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First, reality TV is just a springboard. The twins didn't let Bad Girls Club define them; they used it to get the initial eyes on them and then pivoted aggressively. Second, controversy doesn't always kill a career—sometimes it's the fuel. Shannade’s legal troubles could have been the end, but instead, they added a layer of "danger" to the brand that their audience seemed to eat up.
Third, the "Look" is everything. In a world of infinite scrolling, you have to be either incredibly beautiful or incredibly strange to make someone stop. The Clermonts chose to be both.
The transition of the Clermont Twins then and now is a reminder that celebrity is no longer about talent in the traditional sense. It's about the ability to command attention. It's about the "Aesthetic." And in that department, the twins are undisputed heavyweights.
Actionable Insights for Following the Clermont Era
If you are following the trajectory of digital influencers or considering the impact of the "Instagram Face" on modern culture, keep these points in mind:
- Analyze the "Twin Effect": Notice how the Clermonts use their identical nature to create a "double-take" effect in advertising. This is a deliberate marketing tactic used to increase "dwell time" on an image.
- Understand the Surgical Trend: The twins are "early adopters" of cosmetic trends. If you want to see what the next big (or small) thing in plastic surgery will be, look at what they are doing six months before it hits the mainstream.
- Distinguish Brand from Reality: Remember that their social media presence is highly curated and often heavily edited. Comparing your natural self to a "Clermont" is like comparing a sketch to a CGI movie.
- Follow the Legal Precedents: The Shannade Clermont case is often cited in discussions about "Sugar Baby" culture and the legal risks associated with high-stakes escorting and influencer lifestyles.
The Clermont Twins aren't going anywhere. They will likely continue to evolve, surgically and professionally, as long as there is an audience willing to watch. Their story is a weird, fascinating, and sometimes dark reflection of our own obsession with perfection and the lengths we will go to achieve it.
Watch the space. The next "update" is probably already in the works.
Next Steps for Deeper Insight: To truly understand the impact of the Clermont Twins on modern beauty standards, you should research the "Instagram Face" phenomenon coined by Jia Tolentino in The New Yorker. Additionally, reviewing the federal court documents from Shannade Clermont's 2018 case provides a sobering look at the reality behind the glitz of the influencer lifestyle.