New York City can be loud. I mean, truly, rattling-your-teeth loud. You’ve got the sirens, the trash trucks at 4:00 AM, and that one guy who decides the world needs to hear his subwoofer on a Tuesday night. Most travelers just accept it as the tax you pay for being in the middle of everything. But then there’s The Broome Hotel Soho New York, which feels less like a hotel and more like a secret you’re almost afraid to tell people about.
Honestly, it’s an anomaly.
Located at 431 Broome Street, this place doesn’t scream for your attention with a massive neon sign or a gold-plated lobby. Instead, you walk through a wrought-iron gate and suddenly, the roar of Manhattan just... stops. You’re in a Mediterranean-style courtyard with Moroccan tiles and a vibe that feels more like a private Parisian apartment than a commercial property.
What Actually Is The Broome Hotel Soho New York?
Basically, it’s a 14-room residence housed in a restored Federal Revivalist building from 1825. That’s old for New York. Like, "built when the population of the city was under 200,000" old. Before it was a boutique hotel, it had a wild life. In the 1980s, it was actually a commune for graffiti artists. You can still feel that creative DNA in the walls, even though it’s been polished up significantly.
The hotel was originally the brainchild of Vincent Boitier and brothers Jean Claude and Stephane Iacovelli. These guys were SoHo legends—the same people behind spots like Fiat Café and Soho Steak. They spent years meticulously gutting and rebuilding the space. Recently, the property was acquired by 18 Main, a real estate group led by Tom Intrator, for about $14 million. They’ve kept the soul of the place intact while making sure everything stays sharp.
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It’s small.
If you’re looking for a massive gym, a bustling rooftop bar with a velvet rope, or a 24-hour business center, you’re in the wrong place. But if you want a room where the staff remembers your name by the second day, this is it.
The Rooms: Small, But Not "New York Small"
Let’s talk about the space. New York hotel rooms are notorious for being glorified closets. At The Broome Hotel Soho New York, they’ve played some clever tricks with the architecture to make things feel breathable.
- The Deluxe Queen: These are about 220 square feet. It’s cozy, sure, but the high ceilings and massive "Citiquiet" soundproof windows make it feel way bigger.
- The Junior Suites: At 300 square feet, these give you a little more room to move without tripping over your suitcase.
- The Penthouse: This is the crown jewel. You get a private 350-square-foot terrace. Sitting out there with a coffee while the sun hits the SoHo rooftops is arguably one of the best ways to wake up in lower Manhattan.
Every room has those soundproof windows. I can’t stress how important that is. You are literally steps away from some of the busiest shopping streets in the world, yet you can actually hear yourself think. The beds are topped with Bellino linens and Frette bathrobes, which, let's be real, is the level of luxury you want when you're paying SoHo prices.
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The Courtyard: The Heart of the House
The open-air courtyard is why most people book this place. It’s the "emotional center" of the hotel. It’s got these beautiful hand-painted tiles and a retractable roof, so they can use it year-round.
They serve a complimentary farm-to-table continental breakfast here every morning. We’re talking fresh pastries, organic fruit, and made-to-order eggs. Most NYC hotels charge $45 for a mediocre buffet, so having a high-quality spread included in the rate is a massive win. Throughout the day, it’s a spot where you can just sit with a laptop or a book and actually breathe. It’s remarkably quiet.
Is it Worth the Price?
You’re going to pay for the location and the intimacy. Rates usually hover anywhere from $300 to $600+ depending on the season. If you compare that to the SoHo Grand or the Crosby Street Hotel, it’s actually often the more "affordable" boutique option in the neighborhood.
But you have to know what you’re getting.
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There is no "scene" here. No one is coming here to be seen by paparazzi. It’s for the traveler who wants to slip under the radar. It's for the person who wants to be able to walk out the front door and be at Balthazar or the Prada store in three minutes, but wants to return to a place that feels like a home.
The Practical Details You Need
If you're planning a stay, keep a few things in mind. First, the hotel is located between the Canal Street and Spring Street subway stations. This gives you easy access to the N, R, W, 6, A, C, and E lines. You can get anywhere in the city from here.
Also, because it’s such a small building, they don’t have a full-service restaurant for lunch or dinner. You’re in SoHo, though—there are roughly 400 world-class restaurants within a ten-block radius. The staff is famously helpful with reservations. They won’t just point you to a tourist trap; they’ll tell you where the locals are actually eating that week.
Actionable Insights for Your Visit:
- Book the "Retreat" rooms: If you are a light sleeper, ask for a Deluxe Queen Retreat. These face the interior courtyard rather than Broome Street, meaning you get zero street noise.
- Look for the Art: The owners have a private collection featuring pieces by Basquiat and Keith Haring. It’s a nod to the building's 1980s history.
- Check the Seasonal Rates: July and January are often the quietest months. You can sometimes snag the Penthouse for the price of a standard room if you time it right.
- Skip the Third-Party Sites: Often, if you book directly through their website, they’ll throw in little perks like a welcome bottle of wine or a local chocolate bar.
Choosing The Broome Hotel Soho New York is a choice to prioritize peace over prestige. It’s a small, family-feeling operation in a neighborhood that has become increasingly corporate. It’s the kind of place that reminds you why people fell in love with SoHo in the first place—the history, the light, and that feeling that you’ve found something special that nobody else knows about yet.
Before you book, verify your travel dates directly on their site to see if they are running any "neighborhood resident" or "extended stay" specials, which can drop the nightly rate significantly if you're staying more than three nights.