The Benny Blanco Selena Gomez Makeup Video: What Really Happened Behind the Scenes

You’ve probably seen the clip by now. It’s chaotic, messy, and honestly, surprisingly sweet. When the benny blanco selena gomez makeup video first hit social media on March 6, 2025, it didn't just rack up 50 million views because people love a good Rare Beauty tutorial. It went viral because it felt like watching two people who actually like each other mess around in their bathroom—except one of them owns a billion-dollar cosmetics empire and the other is a Grammy-winning producer who seemingly can’t tell the difference between foundation and hand lotion.

Why the Benny Blanco Selena Gomez Makeup Video Broke the Internet

It started with a literal crash. Before Benny could even touch a brush, the camera fell over. Most influencers would’ve edited that out to keep the aesthetic "clean," but Selena kept it in. It set the tone for the next few minutes of pure, unadulterated beauty disaster.

Benny, 36, looked at the array of Rare Beauty products like he was trying to solve a high-level physics equation. He held up the True to Myself Pressed Finishing Powder and asked, "What's this called?" while Selena, 32, watched with a look of genuine concern.

He didn't stop there. He tried to apply the powder with his fingers before Selena had to gently nudge him toward an actual brush. It’s that relatable "boyfriend doing makeup" trope, but elevated because we’re talking about the woman who basically defined the "Soft Pinch" blush craze.

The Great Contour Crisis

If there was a moment where the internet collectively gasped, it was the contour. Benny picked up a dark liquid contour shade—the kind that requires a surgeon’s precision—and just went for it. He drew thick, aggressive lines high on her cheekbones.

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"Why isn’t it doing nothing? When you do it, it looks so good," Benny complained, genuinely baffled by the laws of blending.

Selena’s reaction was the highlight. She didn't correct him immediately; she just sat there, eyes wide, letting him manifest his "vision." It’s a level of trust most of us don't even have with professional makeup artists.

• The Lip Oil Phase: He called the Rare Beauty lip oil "so smooth" and actually didn't do a half-bad job there.
• The Highlighter Mistake: He then moved to the jawline with highlighter. Using his fingers. Again.
• The Finale: He finished by dousing himself in setting spray before finally hitting Selena with a cloud of it.

The Viral Impact and Rare Beauty Sales

While it looked like a comedy sketch, this video was a masterclass in organic marketing. You can’t buy the kind of engagement this generated. According to TikTok Newsroom data from 2025, the video reached 52.9 million views and 5.2 million likes within days of posting.

It wasn't just a random post, though. It served as a massive "lifestyle" teaser for their collaborative album, I Said I Love You First, which dropped later that month on March 21. Fans weren't just buying the music; they were buying into the relationship.

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The video also featured specific Rare Beauty products that saw a notable spike in "how-to" searches immediately after. Specifically:

1. Positive Light Silky Touch Highlighter
2. Soft Pinch Liquid Blush (which Benny surprisingly handled with some restraint)
3. True to Myself Pressed Finishing Powder

A Different Side of Selena

For years, Selena Gomez was the queen of the curated Instagram feed. But lately, especially since her engagement to Blanco in December 2024, she’s leaned into the "unfiltered" look. This makeup video is the peak of that transition.

Critics of their relationship—and there are many on Reddit and X—often point to their "different vibes." But this video actually shut a lot of people up. You can see the chemistry. When Benny tells her, "I think it looks pretty good... You look so hot," and Selena zooms in on her face (which, let's be real, looks a bit muddy), she’s laughing. She isn't worried about the brand's image; she’s just having fun.

Zoe Saldaña, Selena’s Emilia Pérez co-star, even jumped into the comments to call for it to become a trend. When an Oscar winner tells you to keep making "boyfriend does my makeup" videos, you’ve probably won the internet for the week.

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What Most People Missed

Everyone focused on the bad blending, but if you look closely, Benny was actually paying attention to her routine. He mentioned that he’s seen her do "stuff like this" before. He was mimicking her actual techniques, just without the motor skills required to pull them off.

It’s also worth noting the timing. The video wasn't just a standalone TikTok. It was part of a larger rollout for their joint project. They weren't just selling makeup or music; they were selling a brand of "authentic chaos" that resonates way more than a polished 30-second commercial ever could.

Practical Lessons from the Chaos

If you're looking to recreate the look (hopefully with better blending), here is what you actually need to do based on what we saw in the video:

• Don't skip the prep: Even Benny knew to start with a base, even if he called it the wrong thing.
• Use the tools: Fingers are great for some things, but as Selena proved, a brush is non-negotiable for pressed powder if you don't want to look cakey.
• Layering matters: Benny’s biggest mistake was putting heavy highlighter on top of unblended contour. Blend as you go.
• Setting Spray is the equalizer: It can melt the layers together and hide a multitude of sins.

The benny blanco selena gomez makeup video remains one of the most effective celebrity "relatability" plays of the mid-2020s. It proved that even if you own the company, you can still have a bad makeup day—especially if you let your fiancé take the wheel.

For those looking to actually master the products Benny struggled with, the best next step is to watch Selena’s solo "Get Ready With Me" videos on the Rare Beauty YouTube channel to see how the pros (and the founder) actually use the Soft Pinch line. Compare her technique to Benny's "finger-painting" method to see exactly where the blending went south.