Most luxury hotels in London feel like they're trying way too hard. You walk into a lobby and it's all "look at my gold leaf" and "please don't touch the velvet." But the Beaumont Hotel London England is different. Honestly, it's kinda weird in the best way possible. From the outside, it looks like a stately 1920s Art Deco masterpiece, which it is. But then you notice the giant, blocky metal man crouching on the side of the building.
That’s "ROOM" by Antony Gormley. It’s not just a sculpture; it’s a bedroom. You can literally sleep inside a giant metal man's head. If that doesn't tell you everything you need to know about why this place is a Mayfair anomaly, I don't know what will.
The Garage That Became a Grand Dame
History is usually boring, but the backstory of the Beaumont Hotel London England is actually pretty cool. The building wasn't built for royalty or Victorian socialites. It was a parking garage. Specifically, it was the Macy’s garage (no, not the New York department store) built in 1926 to house the fancy cars of Mayfair residents.
For decades, it was just a place for petrol and Avis rentals. It wasn't until 2014 that the legendary restaurateurs Chris Corbin and Jeremy King—the guys behind The Wolseley—turned it into a hotel. They didn't just renovate it; they invented a fictional character named Jimmy Beaumont, an American who fled Prohibition-era New York to open a hotel in London.
The whole place is designed to feel like Jimmy’s personal club. It’s got that "Roaring Twenties" energy that makes you want to order a martini at 11:00 AM.
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What It’s Actually Like to Stay There
The rooms aren't the typical beige boxes you find at big chains. They’re heavy on the walnut, the mohair, and the silk. You’ve got black-and-white portraits on the walls that make you feel like you’re in a noir film.
- The Standard Rooms: Surprisingly cozy. They focus on "quiet luxury" before that was even a TikTok trend.
- The Suites: These are massive. The Roosevelt Suite is the big one, often used for high-profile guests who need a private lift.
- The Gormley ROOM: This is the one everyone talks about. It’s a dark, oak-clad room with a 10-meter-high ceiling. There’s no TV. No windows (except for one tiny one near the floor). It’s meant to be a sensory deprivation tank for the soul. It costs a fortune, but it's a "once-in-a-lifetime" thing for art nerds.
One thing people often miss: the mini-bars. Most hotels charge you £8 for a KitKat. Here, the snacks and soft drinks are usually complimentary. It's a small touch, but it makes you feel like a guest, not a walking wallet.
Dining at Rosi and Le Magritte
The food scene here recently went through a massive shift. For years, it was all about the Colony Grill Room. Now, the star of the show is Rosi. Led by Chef Lisa Goodwin-Allen (who is a legend in the British culinary world), it’s modern British cooking that actually tastes like something.
Think Celeriac Cacio e Pepe or really high-end Pork Cutlets. It’s not stuffy.
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Then there’s Le Magritte. It’s a bar inspired by the surrealist René Magritte. It’s moody, it’s dark, and the bourbon selection is basically a library. If you’re looking for a spot to have a "clandestine meeting" (or just a really good Old Fashioned), this is it.
The 2024 Refurbishment: What’s New?
The hotel just finished a massive three-year upgrade. They didn't just paint the walls. They added a whole new wing with 29 extra rooms. This was a big deal because they managed to do it while keeping the hotel open.
They also snagged Two Michelin Keys in 2024. If you aren't familiar, Michelin Keys are like Michelin Stars but for hotels. Getting two is basically like being told you’re one of the best 500 hotels in the world.
The spa got a glow-up too. It’s all white marble and Art Deco tiles. They have a cold plunge and a hammam that will actually make you forget you're in the middle of a rainy London afternoon.
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Is the Beaumont Hotel London England Worth It?
Look, Mayfair is expensive. There’s no way around that. But the Beaumont feels more "independent" than the nearby Ritz or Claridge’s. It’s tucked away in Brown Hart Gardens, so you don't get the Oxford Street noise, even though you’re only a three-minute walk from Selfridges.
The staff remembers your name. Not in a creepy, "we-searched-your-LinkedIn" way, but in a genuine hospitality way.
Quick Insider Tips for Your Visit:
- The Terrace: It’s heated and covered. Perfect for people-watching in Mayfair without freezing your butt off.
- The Chauffeur: The hotel has a house limousine (usually an emission-free one) that can drop you off at local spots. Use it.
- Afternoon Tea: It’s served in the Gatsby Room. It won "Best Traditional Afternoon Tea" recently, so book ahead.
If you’re planning a trip, check for their "Sunday Night" packages. London hotels are often quieter on Sundays, and you can sometimes snag a deal that includes breakfast or a credit for Le Magritte. Just don't expect a discount on the Gormley room—that thing is almost always booked out by art collectors and curious billionaires.
To make the most of your stay, book a table at Rosi at least two weeks in advance, especially for weekend slots. If you want the Gormley experience without the price tag, you can occasionally visit the sculpture on public opening days, though these are rare and require signing up for the hotel's newsletter for alerts.