Winter hits, and suddenly everyone is a texture snob. You've seen them. The people swaddled in what looks like a cloud of toasted marshmallows, strutting down a rainy street like it’s a runway in Milan. Most of the time, if that coat looks expensive but feels approachable, it's an ASOS faux fur coat. It's basically the unofficial uniform of the "I want to look like a Russian heiress but I also have a rent payment" demographic. Honestly, the sheer volume of options on that site is terrifying. You click on the "Coats & Jackets" tab, filter for faux fur, and you’re met with 400 results ranging from neon green shags to sleek, cropped numbers that actually look like real mink.
It’s easy to get lost.
Buying a coat online is a gamble, especially when the material is synthetic. We’ve all been there—ordering something that looks lush on the model and receiving a garment that feels like a scratchy bathmat. But ASOS has carved out this weirdly specific niche where they dominate the mid-tier faux fur market. They aren't Chanel, and they aren't a five-dollar fast-fashion bin. They sit in that sweet spot.
The Reality of ASOS Faux Fur Quality
Let’s get real about what you’re actually buying. When you search for an ASOS faux fur coat, you aren't just looking at one brand. You're looking at ASOS Design, ASOS Edition, ASOS Luxe, and then a dozen third-party brands like River Island or Topshop. This is where people get confused. ASOS Design is the "house" brand. It’s where you find the trend-heavy pieces.
Texture matters.
If you buy the cheapest option, you’re getting polyester that might pill after three wears. If you go for the ASOS Luxe line, you’re usually looking at a denser pile, better lining, and actual weight. A heavy coat is a good coat. If it feels like a feather, it won't keep you warm when the wind-chill hits. The "hand-feel" of modern faux fur has come a long way. Textile scientists have spent years perfecting acrylic and modacrylic blends to mimic the guard hairs of real fur. It’s why some of these coats have that "flicker"—that way the light hits the tips of the fibers.
Why Weight and Lining Are Your Best Friends
Ever noticed how some cheap coats just sort of... hang there? Like a limp rag? That’s usually a lack of structure. A high-quality ASOS faux fur coat should have a bit of "heft" to it. You want to look for descriptions that mention "fully lined." A lining isn't just for comfort; it acts as a windbreaker. Without it, the cold air just whistles through the knit backing of the faux fur. You’ll be shivering while looking like a very fashionable popsicle.
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Internal pockets are the secret MVP. Most people don't check for them, but finding a coat with a hidden breast pocket is a game changer for your phone or lip balm. It keeps the silhouette clean on the outside. No weird lumps on your hips.
Styling Without Looking Like a Muppet
There is a very fine line between "Old Hollywood Glamour" and "Big Bird on a Night Out." It’s a struggle. The key is balance. If you're wearing a massive, oversized ASOS faux fur coat in a teddy or long-pile texture, you have to slim down everything else. Think skinny jeans (yes, they are coming back, don't fight it) or sleek leggings and pointed boots.
Contrast is king.
Pairing a rough, shaggy texture with something smooth—like leather trousers or a silk slip dress—creates visual depth. It tells the world you didn't just grab the nearest rug and wrap it around your shoulders. You meant to do this. Honestly, the most common mistake is going "full volume." If the coat is huge and the pants are wide-leg and the shoes are chunky, you just disappear. Unless you're 6 feet tall, that’s a tough look to pull off.
The Color Palette Dilemma
Black is safe. Everyone buys the black one. It’s chic, it hides coffee stains, and it goes with everything. But a cream or "oatmeal" ASOS faux fur coat actually looks more expensive. Light colors highlight the texture of the fur. You can see the shadows and the movement. Of course, you can't eat a chili dog while wearing it, but that's the price of fashion.
Then there are the "fun" colors. ASOS is famous for its lilac, sage green, and even leopard print coats. These are "statement" pieces. You don't wear them every day. You wear them when you want people to know you’ve arrived before you even open your mouth. Just remember: the brighter the color, the more obvious it is that the fur is fake. If you want the "is that real?" look, stick to earth tones.
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Maintenance Is Not Optional
You cannot just throw these things in the wash. Seriously. Don't do it. Heat is the mortal enemy of synthetic fibers. If you put a faux fur coat in the dryer, the fibers will literally melt. They won't disappear; they just get "crunchy." Once faux fur goes crunchy, it’s over. There is no coming back from that. It’s a one-way trip to the thrift store donation bin.
- Spot cleaning: Use a damp cloth and a tiny bit of mild detergent.
- The Brush Technique: Buy a wide-tooth comb or a pet slicker brush. Yes, a dog brush. Gently brushing the fur keeps it from matting, especially under the arms where friction happens.
- Professional Help: If the whole thing is looking dingy, take it to a dry cleaner who knows how to handle synthetics.
Storage is another thing. Don't cram it into a tiny closet between two leather jackets. Faux fur needs "breathing room." If it gets squashed, the fibers take on a permanent "flat" shape. Hang it on a sturdy, padded hanger. Wire hangers are the devil. They will ruin the shoulders of a heavy coat in a week.
The Ethical Angle and the "Plastic" Problem
We have to talk about the elephant in the room. Faux fur is made of plastic. While it’s "cruelty-free" in the sense that no animals were harmed, it’s not exactly "Earth-friendly." Most ASOS faux fur coat options are made from polyester or acrylic. These are petroleum-based products.
However, ASOS has been making strides with their "Responsible" collection. Look for pieces labeled with "recycled polyester." It’s not a perfect solution, but it’s better than virgin plastic. The real way to be sustainable with faux fur is to buy one and keep it for a decade. Don't treat it like a disposable trend. Treat it like a staple.
The industry is shifting. Some brands are experimenting with bio-based furs made from corn or lab-grown fibers. While ASOS isn't quite at the "mushroom fur" stage yet, their scale means that when they move toward recycled materials, it actually shifts the global supply chain. It’s a complicated trade-off. You’re trading animal welfare for a larger carbon footprint. There is no "perfect" choice here, just the choice you can live with.
Why the ASOS Curve and Tall Lines Matter
One of the reasons ASOS stays relevant is inclusivity. Finding a faux fur coat that fits if you're 6'1" or a size 24 is historically a nightmare. Most brands just "scale up" the measurements, which results in sleeves that are still too short or shoulders that are way too wide.
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ASOS Tall is a godsend for anyone who has ever suffered from "cold wrist syndrome." Their faux fur coats actually have lengthened sleeves and dropped waistlines. On the flip side, the ASOS Petite line ensures you don't look like a child wearing their parent's bathrobe. The proportions are actually recalculated. This level of tailoring in the "fast-ish" fashion world is rare. It’s why people keep coming back despite the occasional shipping delay or weirdly large box.
How to Spot a "Winner" Before You Hit Buy
Check the reviews. Not just the star rating—read the words. Look for mentions of "shedding." A little shedding is normal for the first few wears, but if people say they look like they’ve been hugging a golden retriever, skip it.
Also, look at the photos of the coat "in motion." Does it move like hair, or does it move like a stiff board? You want movement. You want a coat that swings a little when you walk. That’s the sign of a high-quality backing fabric.
Sizing Secrets
Faux fur adds bulk. It’s just the nature of the beast. If you are between sizes, I usually recommend sizing down in an ASOS faux fur coat unless you are specifically going for that "puddle of fabric" look. Check the "Fit" section on the product page. If it says "oversized," it’s going to be huge. If it says "slim fit," you might want your regular size so you can actually fit a sweater underneath.
Nothing ruins a look faster than not being able to move your arms. Try the "hug test." Put the coat on, and try to hug yourself. If it feels like the back seams are going to explode, it's too small.
Actionable Steps for Your Next Purchase
If you're ready to pull the trigger on a new winter staple, don't just click the first thing you see. Follow these steps to ensure you don't end up with buyer's remorse.
- Filter by "ASOS Edition" or "ASOS Luxe" if you want a coat that will last more than one season. These lines have higher production standards.
- Examine the "About Me" section on the product page. Look for a high percentage of modacrylic if you want the softest feel.
- Check the weight. If the shipping weight is listed and it’s under 1kg for a long coat, it’s probably going to be thin.
- Invest in a steamer. Never iron faux fur. A quick steam (from a distance!) will fluff up the fibers after the coat has been squashed in a shipping bag.
- Think about the closure. Buttons are classic, but "hook and eye" closures are what real fur coats use. They provide a more seamless look when the coat is closed.
A good coat is an investment in your sanity during the dark months. When the sky is grey and everything feels a bit miserable, there is something genuinely mood-boosting about wrapping yourself in a soft, ridiculous, incredibly stylish faux fur. It’s armor. It’s a blanket you can wear in public. It’s a way to refuse to let the cold win. Just make sure you brush it once in a while. No one likes a matted coat.