If there is one thing Alix Earle knows how to do, it's commit to a bit. We’ve all seen the "Get Ready With Me" videos where she’s casually slapping on bronzer while talking about a night out, but when October hits, the bronzer gets swapped for full-on prosthetics and literal buckets of body paint. Honestly, her transformation into the Cheshire Cat for her 2024 "Mad Forest" party was kind of a turning point. It wasn't just a costume; it was a full-blown production.
Most people see the final Instagram post and think it’s just a cool outfit. It’s way more than that. Being an expert on influencer culture and the "Earle effect," I’ve noticed a shift in how she approaches the holiday. She’s moved past the "cute" costumes and gone straight into the realm of special effects makeup and custom-built sets.
The 2025 Lady Gaga Paparazzi Era
Fast forward to Halloween 2025, and Alix basically broke the internet again. She didn't go the spooky route this time. Instead, she chose peak 2000s pop culture: Lady Gaga from the 2009 "Paparazzi" music video. You know the one. The crutches, the metallic outfit, the whole "hit rock bottom" aesthetic.
What was wild about this Alix Earle Halloween costume wasn't just the outfit—it was the dedication to the photoshoot. She worked with photographer Thom Kerr to recreate the actual scenes from the video. She even had a mock newspaper headline that read "Alix Earle Hits Rock Bottom." It’s that level of self-awareness that keeps her fans obsessed. She knows people talk about her "downfall" or her "messy" life, so she just turns it into high-fashion art.
Why 2024 Was the Year of the Cheshire Cat
Let’s talk about the Cheshire Cat for a second. That look was insane. She hosted an invite-only bash at Keys Nightclub in LA, and the theme was "Mad Forest." This wasn't some Spirit Halloween bag costume. She had a team doing her body paint for hours.
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- The Prosthetics: She had actual feline facial structures applied to her face.
- The Body Paint: Pink and purple stripes from head to toe.
- The Struggle: She admitted later on her Hot Mess podcast that she couldn't even go to the bathroom. This is the part of being "the" IT girl that nobody talks about. You’re literally trapped in your clothes for eight hours.
The party itself was a who’s who of 2024/2025 stardom. Nicholas Alexander Chavez, The Kid LAROI, and Shay Mitchell were all there. But Alix was the center of attention because, well, she was a giant purple cat. She actually mentioned to People that she still had pink paint in her ears days later. That’s commitment.
The Skeleton Glam on Dancing With The Stars
Because Alix was competing on Dancing With The Stars during the 2025 spooky season, she had to balance her usual party-girl antics with a grueling rehearsal schedule. Her Halloween "costume" for the show was a stunning skeleton-inspired tango outfit.
She performed a Tango to Billie Eilish’s "bury a friend" with her partner Val Chmerkovskiy. The look featured a black corset with a shimmering bone design and "ink" dripping from her eyes. It was a darker, more mature vibe than her previous years. Usually, she’s all about the bright colors and the "Barbie" aesthetic, so seeing her lean into the macabre for the DWTS Halloween special was a cool change of pace.
Recreating the Classics: Megan Fox and The White Witch
If you look back at her archive, Alix has a formula. She usually does one "glam" costume and one "intense" costume.
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In 2024, aside from the cat, she did a spot-on Megan Fox as Lilah Black from Jonah Hex. She actually ordered that one custom-made from Etsy. It’s sort of refreshing to know that even with millions in the bank, she’s still scrolling Etsy for the perfect corset. She wore a dark brown wig for that one, and honestly? She looked more like her sister Ashtin than herself.
Then there was the White Witch from Narnia back in 2023. This was the moment she proved she could do "high-fashion spooky." The icicle crown and the icy blue contacts made her look completely unrecognizable. It’s these specific details—the contacts, the custom props, the professional lighting—that make her costumes go viral while everyone else is just wearing cat ears.
Behind the Scenes: The Stress of Being "Halloween Queen"
You’d think throwing these parties and wearing these outfits would be all fun, but Alix has been pretty open about the stress. For the "Mad Forest" party, she worked with creative consultant Melissa Andre. They turned the club into a literal forest with massive mushrooms and keyhole entrances.
Basically, Alix is running a small production company every October. She starts planning months in advance. For the Cheshire Cat, she was coordinating with makeup artists and prosthetic tech experts while also trying to manage a guest list of A-list celebrities. It’s a lot of pressure to "top" herself every year.
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How to Get the Alix Earle Halloween Look
If you’re trying to replicate her vibe, you have to focus on the "extra" factors.
- Don't skip the hair. Alix never just uses her natural hair. It's always a high-quality wig or professional extensions.
- Lenses are key. Whether it's the White Witch's blue or the feline eyes of the Cheshire Cat, colored contacts change the whole face.
- The Photoshoot. Don't just go to the party. Rent a studio or find a cool location to take "editorial" photos before the night starts.
- Commit to the Niche. Instead of just being "a nurse," be a specific character from a 15-year-old music video.
What’s Next for Alix?
Now that we’ve seen her do Gaga, Disney villains, and movie characters, the bar is incredibly high for 2026. There’s always talk about her doing a "couple's costume" with Braxton Berrios—like their 1998 Florida Vacation Barbie and Ken look—but she seems to prefer the solo, high-impact transformations.
Whatever she chooses, you can bet it will involve several hours in a makeup chair and at least one viral TikTok explaining how she can't breathe in the corset. That’s just the price of being Alix Earle.
Next Steps for Your Own Look:
- Start looking for custom designers on Etsy or Instagram at least two months before October.
- If you’re doing body paint, test the removal process on your arm first—nobody wants pink ears in November.
- Focus on "Pop Culture Nostalgia" (2000-2010) as that is currently the highest-ranking trend for social media engagement.