The 68 Sol de Janeiro Jet Set: Why This Pink Kit Is Everywhere Right Now

The 68 Sol de Janeiro Jet Set: Why This Pink Kit Is Everywhere Right Now

You know that specific scent that just smells like a high-end vacation? Not the "fake coconut sunscreen" smell, but something deeper. Floral, but somehow salty and sweet at the same time. That’s Beija Flor Elasti-Cream. Honestly, if you’ve scrolled through TikTok or walked into a Sephora lately, you’ve seen the bright pink packaging of the 68 Sol de Janeiro jet set. It’s basically the unofficial uniform of the "clean girl" aesthetic, but it’s actually functional for people who travel.

It's a kit. Simple as that.

Inside, you get a mini shower gel, the famous cream, and the Cheirosa 68 perfume mist. People obsess over this specific number—68—because it’s the brand's tribute to the 1968 Tropicalia movement in Brazil. It’s a vibe. But is it actually worth the $30ish dollars, or are we all just victims of really good marketing and pretty colors? Let’s get into the weeds of what’s actually inside these tiny bottles.

What is actually in the 68 Sol de Janeiro jet set?

Most people buy this because they want to try the scent without committing to the massive, expensive tubs of cream. The 68 Sol de Janeiro jet set is essentially a starter pack. You get the Beija Flor Elasti-Cream (50ml), the Beija Flor Renewing Body Wash (90ml), and the Cheirosa 68 Perfume Mist (30ml).

The cream is the star. It's formulated with Cacay oil, which is a gentle retinol alternative, and plant-based collagen. It’s thick. Like, really thick. If you hate that greasy feeling some lotions leave behind, this one is surprisingly good at sinking in fast. You don’t feel like a slip-and-slide five minutes after putting it on.

The body wash is... fine. It’s a cream-to-foam situation. It smells great, obviously, but it’s a wash. It stays on your skin for thirty seconds and then goes down the drain. The real value is the layering. When you use the wash, then the cream, then the spray, the scent actually sticks to you for more than an hour. If you just use the spray on its own? It’s gone in twenty minutes. That’s the "pro tip" most people miss. Layering is the only way to make these scents last through a flight or a dinner out.

The "Baccarat Rouge 540" Comparison

We have to talk about the elephant in the room. Everyone says Cheirosa 68 is a dupe for Baccarat Rouge 540 by Maison Francis Kurkdjian.

Is it? Sorta.

They both have that airy, sugary, jasmine-heavy DNA. But BR540 is deeper, woodier, and costs about $300. The 68 Sol de Janeiro jet set version is much more "pink." It’s fruitier. It has dragon fruit and hibiscus notes that make it feel younger and less "heavy" than the luxury perfume. If you love that DNA but want something that feels like a beach day rather than a black-tie event, this is the one.

Why the pink one specifically?

Sol de Janeiro has a few of these sets. The yellow one (62/Bum Bum Cream) is the original. The purple one (71) smells like a bakery. But the pink 68 Sol de Janeiro jet set has taken over because it’s the most versatile. It doesn’t smell like food.

It smells expensive.

It’s got that salt-air note that cuts through the sweetness. It’s "floral-fruity," which sounds generic, but the Brazilian jasmine note in here is actually quite sophisticated for a body mist. Plus, the pink bottle looks great in a carry-on or on a vanity. Let's be real: aesthetics matter when you're dropping thirty bucks on travel sizes.

The TSA Reality Check

The whole point of a "jet set" is travel. All three items in the 68 Sol de Janeiro jet set are under the 100ml limit. You can toss the whole clear pouch—yes, it comes in a reusable plastic bag—right into your suitcase.

One thing to watch out for: the spray bottle. These are plastic. They’re light, which is great for weight, but if you step on it or jam it into a packed suitcase, it can leak. I’ve seen it happen. Make sure the cap is clicked on tight. Also, the 30ml spray is tiny. If you’re a heavy sprayer, you’ll burn through that in a week.

Does it actually do anything for your skin?

The marketing talks a lot about "elasticity" and "collagen."

Let's be honest: a body cream isn't going to give you a surgical facelift. However, the Cacay oil in the Beija Flor cream is legit. It’s rich in Vitamin A. It’s great for hydration. If you have "strawberry skin" (keratosis pilaris) or just really dry elbows, this cream is genuinely effective. It’s not just scented water. It’s a high-performance moisturizer that happens to smell like a dream.

Breaking down the cost: Is it a rip-off?

If you buy the full-size versions of all three products, you’re looking at nearly $100. The 68 Sol de Janeiro jet set usually retails for around $30.

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  • The Math: You’re paying a premium for the convenience and the packaging.
  • The Value: It’s the perfect "vibe check." If you hate the scent after three days, you didn't waste a ton of money.
  • The Giftability: This is the ultimate "I don't know what to get her" gift. It works for teenagers, it works for 30-somethings, and honestly, my mom loves it too.

If you already know you love the scent, just buy the big bottles and some refillable travel tubes. It’s cheaper in the long run. But for a vacation or a first-time try? The kit wins.

Common misconceptions about Sol de Janeiro

A lot of people think all their products are the same formula with different smells. Not true. The Bum Bum Cream (yellow) is for tightening and has caffeine. The Beija Flor cream in the 68 Sol de Janeiro jet set is focused on "plumping" and hydration. The textures are different. The pink cream is slightly more emollient. It feels "wetter" upon application compared to the matte finish of the yellow tub.

Also, don't expect the spray to perform like an Eau de Parfum. It’s a body mist. It’s meant to be refreshed. If you go into it expecting 12-hour wear, you’ll be disappointed. Use the cream as your "base layer" to lock the scent into your skin.


How to get the most out of your set

Don't just slap the lotion on and walk out the door.

Apply the cream while your skin is still slightly damp from the shower. This traps the moisture in. Then, spray the mist on your pulse points—wrists, neck, and even the back of your knees. Some people spray it in their hair, too. Since it's a mist and not a heavy perfume, it won't dry your hair out as much, though I'd still be careful with the alcohol content.

If you’re traveling, keep the spray in your purse for a quick refresh after the plane lands. Airplanes are notorious for sucking the moisture (and scent) right out of you. A quick hit of Cheirosa 68 makes you feel human again after a 6-hour flight.

Actionable Next Steps

If you're ready to grab the 68 Sol de Janeiro jet set, here is the play:

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  1. Check the price per ounce: Sometimes Sephora or the Sol de Janeiro website has "build your own" bundles that are actually cheaper than the pre-packaged jet set if you don't care about the clear bag.
  2. Test the scent first: If you can, go to a physical store and spray the tester. The dragon fruit note can be polarizing—some think it's too sweet, others find it perfect.
  3. Layer properly: Use the body wash, followed by the cream, then the spray. This is the only way to get the "Baccarat" vibe to stay with you all day.
  4. Save the containers: Once they’re empty, don't toss them! These are the perfect size for refilling with your other favorite products for future trips. The spray bottle nozzle is actually really high quality for a travel size.

Buying the set is basically a low-stakes way to join the cult of Sol de Janeiro without the high-stakes price tag. It’s pink, it smells like a tropical garden, and it fits in your carry-on. Just don't blame me when you end up buying the jumbo tub a week later.