Jack White is finally back to being a weirdo. Honestly, it's about time. For a few years there, it felt like the guy who gave us Seven Nation Army was getting a little too lost in the weeds of experimental soundscapes and "upholstery-adjacent" art projects. But then, out of nowhere, he drops No Name. No marketing, no hype, just a white-label vinyl slipped into shopping bags at Third Man Records like a piece of contraband.
And the heart of that record? A track called That’s How I’m Feeling.
It’s raw. It’s loud. It’s basically everything we missed about the White Stripes era without feeling like a cheap nostalgia trip. You’ve probably heard the story by now: White just decided to release an album with zero branding, letting the fans "rip it" and spread it across the internet. It was a massive middle finger to the polished, algorithm-driven mess of 2024 and 2025.
The Raw Energy of That’s How I’m Feeling
This song isn't some over-produced studio miracle. It sounds like it was recorded in a garage that smells like old leather and ozone. Within seconds, you get that swirling feedback, a bass line that actually grooves, and Jack’s signature guitar bite. It’s a 1-2-5-6 chord progression—nothing revolutionary—but the way he attacks those strings makes it feel brand new.
Some fans on Reddit have pointed out that it shares DNA with The Hives or even the Viagra Boys’ track ADD. They aren't wrong. There is a certain "punky" urgency here that we haven't seen from Jack in a long time.
The lyrics? They’re deceptively simple.
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"When it's cold outside, I need the strength to stay alive. And when I'm in my home, I need the strength to be alone."
It’s relatable. Kinda lonely. Kinda defiant. Some critics, like Elise Chandler, have suggested the song captures the polarized, "dial tone" feeling of modern life—where you’re constantly surrounded by noise but unable to actually connect. When Jack screams "That’s how I’m feeling right now," it’s not just a lyric. It’s a release.
Why No Name is the Reset We Needed
If you look at his previous solo work—stuff like Boarding House Reach—it was... a lot. Interesting? Sure. But did it make you want to kick over a trash can and start a band? Not really. That’s How I’m Feeling does.
Jack handled almost everything on this track. He’s on vocals, guitar, keyboards, and even some drums, though he brought in heavy hitters like Patrick Keeler (The Raconteurs) and Daru Jones to keep the rhythm section feeling like a sledgehammer. The production, handled by White and engineered by Bill Skibbe, keeps the "fizz" in the guitar. It’s not cleaned up. It’s not "Pro-Tooled" to death.
The Guerilla Marketing That Actually Worked
We have to talk about how this song reached people.
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On July 19, 2024, if you bought a shirt or a record at Third Man in Nashville, Detroit, or London, you might have found an extra piece of vinyl in your bag. No title. Just "NO NAME" stamped on the label.
- Fans went home and played it.
- They realized it was a full Jack White album.
- They "ripped" it to the internet because Jack literally told them to.
- The world collectively freaked out.
By the time the official music video for That’s How I’m Feeling dropped in September 2024—a frantic, blue-lit montage of tour footage edited by Brook Linder—the song was already a cult hit. It proved that in an era of TikTok snippets, a great rock song can still travel through word of mouth.
Seeing It Live in 2025
The current tour for this album is just as chaotic as the release. Jack is doing these "pop-up" shows, announcing gigs at tiny clubs with 24 hours' notice. I’m talking about places like the Islington Assembly Hall or the Troxy in London. If you saw him at the Masonic Temple in Detroit recently, you know the vibe.
There are no phones allowed. You put your device in a Yondr pouch. You actually have to look at the stage. It’s a shock to the system, honestly.
During the live sets, That’s How I’m Feeling usually comes early in the setlist. It sets the tone. White and his band (usually featuring Dominic Davis on bass and Bobby Emmett on keys) take the studio version and stretch it out into these bluesy, feedback-heavy jams. It’s a reminder that rock and roll isn’t dead; it just needed a nap.
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What This Song Tells Us About Jack’s Future
Is this a return to the White Stripes? No. Meg isn't coming back. But it’s a return to the philosophy of that era.
It’s about limitations. It’s about the "strength to be alone" in a studio with a guitar and a loud amp. For a guy who has been a "living legend" for twenty years, he sounds surprisingly hungry on this track.
There’s a tension in the music that mirrors the tension in the world right now. Whether you're feeling the "Twilight effect" of being a blank slate for other people's expectations or just trying to navigate the "cold outside," the song hits a nerve.
If you haven't sat down with the full No Name record yet, do it. Don't shuffle it. Don't listen on tinny laptop speakers. Crank it up. That’s How I’m Feeling is the sound of a musician who stopped trying to prove he was a genius and just started playing from the gut again.
To really get the most out of this new era of Jack White, you should track down the No Name Live EP that recently hit streaming services. It captures the raw, unpolished energy of the pop-up shows where this song truly lives. If you're lucky enough to live near one of the cities on the 2025 tour leg, keep your eyes on the Third Man Records Instagram—shows are usually announced just a day or two before they happen.
Actionable Next Steps:
- Listen to the "No Name" vinyl version if you can find one; the analog mastering by Bernie Grundman gives the drums a punch that digital often loses.
- Watch the official music video for That’s How I’m Feeling to see the frantic editing style that matches the track's tempo.
- Check Third Man Records' social channels daily if you're looking for tickets, as the surprise-show format means traditional ticket alerts won't help you much.