Honestly, if you’d asked most watch nerds about Taylor Swift’s wrist game a few years ago, you would’ve gotten a collective shrug. For a long time, she just wasn't a "watch person." She was the girl with the cat-eye liner and the acoustic guitar, maybe rocking some dainty jewelry, but rarely anything that would make a collector do a double-take.
That’s changed. Big time.
Lately, the Taylor Swift watch collection has evolved into something genuinely fascinating. It’s not just about spending money—though, as a billionaire, she certainly has plenty of that. It’s the way she’s choosing her pieces. She isn't just buying the "hype" watches you see on every influencer's Instagram. Instead, she’s digging into archives, reviving discontinued classics, and literally wearing timepieces in ways the manufacturers never intended.
The Watch That Broke the Internet: That Grammys Choker
Let's talk about the 2024 Grammys. While everyone was busy theorizing about Tortured Poets Department or her "Reputation" coded outfit, the horology world was staring at her neck. Taylor didn't wear a watch on her wrist that night. Instead, she collaborated with jeweler Lorraine Schwartz to turn a vintage Concord watch into a diamond-encrusted choker.
It was a total power move.
The watch itself was set to midnight—a nod to her album, obviously—but the choice of brand was the real "if you know, you know" moment. Concord isn't exactly the first name that pops up in celebrity styling these days. They had a massive peak in the late '70s and '80s (they actually made the thinnest watch in the world back then, the Delirium), but they’ve been relatively quiet lately. By picking a vintage Concord, Taylor signaled that she’s looking for character over clout.
✨ Don't miss: The Billy Bob Tattoo: What Angelina Jolie Taught Us About Inking Your Ex
The "New Heights" Era and the Cartier Obsession
If you’ve been keeping up with the 2025/2026 headlines, you know the Taylor Swift watch collection has basically become a permanent fixture on the New Heights podcast and at various NFL games.
One of her most consistent "daily drivers" lately is the Cartier Panthère de Cartier.
She has a few variations, but the one that stands out is the yellow gold model with a diamond-set bezel. It’s a classic for a reason. It’s small, it looks like jewelry, and it fits her "Life of a Showgirl" aesthetic perfectly. But Taylor didn't stop at the obvious choice.
The Santos Demoiselle "Taylor Swift" Effect
In 2025, Taylor basically single-handedly revived a dead watch. When her engagement photos with Travis Kelce dropped, she was wearing a Cartier Santos Demoiselle.
Here's why that's weird: Cartier discontinued the Demoiselle years ago. It was always sort of the "forgotten" sibling of the Santos family—a bit daintier, a bit more feminine, but never as popular as the Tank or the regular Santos.
🔗 Read more: Birth Date of Pope Francis: Why Dec 17 Still Matters for the Church
The moment that photo went live? Resale prices for the Demoiselle skyrocketed. What used to be a $12,000 to $15,000 watch on the secondary market started pushing toward $30,000 and beyond. Collectors are literally calling it "the Taylor Swift watch" now. It’s rare to see a celebrity have that kind of "John Mayer" level impact on a specific reference, but here we are.
Gold, Gold, and More Gold: The Rolex and LV Flexes
While she loves her vintage-inspired Cartiers, Taylor isn't afraid of a heavy-hitting modern piece. She’s been spotted wearing a Rolex Day-Date 36 in 18k Everose Gold.
It’s a gorgeous watch.
The "President" bracelet in rose gold is arguably one of the most comfortable and recognizable designs in history. It’s a "boss" watch, plain and simple. It says, "I own my masters and your favorite stadium."
Then there’s the Louis Vuitton Tambour.
Specifically, the 2023/2024 reissue in yellow gold. This was a massive pivot for Louis Vuitton. They moved away from fashion watches and toward high-end, integrated-bracelet luxury sport watches. Taylor wearing one at a Chiefs game was a huge win for the LVMH group. It showed that she’s paying attention to the industry's "heavy hitters" and the move toward more sophisticated, "quiet luxury" horology.
💡 You might also like: Kanye West Black Head Mask: Why Ye Stopped Showing His Face
Why Her Collection Actually Matters
Most celebrity watch collections are boring. They’re just a list of the most expensive Patek Philippes or iced-out Rolexes a stylist could find.
Taylor’s is different because it feels curated.
- The Vintage Lean: Choosing Concord and discontinued Cartiers shows a preference for "hunted" pieces over "off-the-shelf" luxury.
- The Styling: Wearing a watch as a choker or over the sleeve of a glove (as she did at the 2024 Grammys) breaks the rigid rules of watch etiquette.
- The Narrative: Every piece seems to tie into her current "era," whether it’s the gold-toned glamour of 2025 or the darker, moody vintage vibes of 2024.
She is currently the world's richest female musician, worth an estimated $1.6 billion. She could buy any watch on the planet. The fact that she chooses a 22mm discontinued Cartier tells us she values the look and the history more than the "flex."
How to Style Your Own "Swiftie" Watch Look
You don't need a billion dollars to take a page out of the Taylor Swift watch collection playbook. If you’re looking to emulate her style, focus on these three things:
- Go Small: The "big watch" trend for women is fading. Taylor’s best pieces are almost all under 30mm. Look for "Lady" sizes in vintage shops.
- Gold is King (or Queen): Whether it's solid gold or a high-quality gold PVD, the warm tones of yellow and rose gold are central to her aesthetic.
- Mix Your Eras: Don't be afraid to pair a vintage watch with a modern outfit. The contrast is what makes it look intentional rather than just "expensive."
If you’re hunting for a specific piece, keep an eye on the Cartier Panthère or even older Omega Constellations with integrated bracelets. They offer that same "jewelry first, watch second" vibe that Taylor has mastered. The market for small gold watches is heating up, and you can bet that as long as Taylor keeps appearing on the sidelines and the charts, the "Swiftie effect" on the watch world is only going to get stronger.
For your next move, check out reputable pre-owned dealers like Chrono24 or Bob's Watches—specifically looking for "discontinued" women's models from the early 2000s before the prices climb any higher.