Gervonta "Tank" Davis doesn't just walk into a boxing ring; he walks into a fashion show. Honestly, if you've been following the lightweight division lately, you know the vibe. It’s not just about the uppercuts anymore. It’s about the $100,000 custom kits and the "if you know, you know" luxury flexes. For a long time, the name at the top of that list was Chrome Hearts.
You’ve seen the photos. Tank sitting on a Chrome Hearts bean bag chair. Tank hitting a Chrome Hearts punching bag. Tank winning a world title in custom leather trunks covered in those signature rainbow crosses.
But things just got weird.
In early 2025, the relationship between the Baltimore heavy-hitter and the Hollywood luxury giant hit a massive, public brick wall. One day he’s the brand's biggest walking billboard, and the next, he’s on Instagram telling millions of people he’s "off that Chrome s***."
The $200,000 Ring Walk that Changed Everything
Let’s go back to June 2024. Tank Davis was preparing to defend his WBA lightweight title against Frank Martin. Usually, a boxer wears some flashy satin or maybe some sequins. Not Tank. He stepped out in a full custom Chrome Hearts ensemble that reportedly cost north of $200,000.
The gear was insane. We’re talking:
- Custom leather boxing trunks with multi-colored leather cross patches.
- Matching custom boxing boots (the sneakerheads were losing their minds over these).
- Custom Winning Japan gloves featuring the Chrome Hearts hardware and crosses.
It wasn't just a "fit." It was a statement. He was basically saying he had reached a level of wealth and influence where he could take a brand that rarely does sports and force them into the squared circle. Fans were obsessed. Every "Get Ready With Me" video and ringside photo featured the iconic gothic font and silver daggers.
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He even posted himself in the gym using a leather Chrome Hearts heavy bag. If you’ve ever priced out their furniture or home goods, you know that bag probably cost more than a mid-sized sedan.
The Fall Out: "They Not Showing a N***a No Love"
So, what happened? Why did the Tank Davis Chrome Hearts era end so abruptly?
On January 11, 2025, the boxing world woke up to a series of scorched-earth Instagram stories. Tank didn't hold back. He claimed the brand was "d*** eating" and stealing "the flows." Basically, he felt like he was providing millions of dollars in free marketing and getting zero official support in return.
He basically said, "I don't got on Chrome, we off that... they not even showing a n***a no love."
It’s a classic case of the "Influencer Paradox." Tank is arguably the biggest star in boxing right now. He brings a younger, "Gen Z" demographic that brands like Chrome Hearts crave. But Chrome Hearts, founded by Richard Stark, has always prided itself on being "too cool" for traditional endorsements. They don't really do "official" athlete sponsorships the way Nike or Adidas do.
Tank wanted a seat at the table—an official agreement or a line of his own. When they didn't play ball, he decided to burn the bridge.
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Why Offset Agreed With Him
Interestingly, rapper Offset (formerly of Migos) jumped in around the same time. He posted that people were "burning out" the brand. The sentiment in the culture started to shift almost overnight. When two of the biggest trendsetters in the world say a brand is "too common" or "not showing love," the hype starts to cool down.
For Tank, it wasn't just about the clothes. It was about respect. He’s a guy who came from nothing in Baltimore to become the "face of boxing." If he's going to wear your gear while 14 million people watch him knock someone unconscious, he expects more than a "thank you" email.
What Tank Is Wearing Now (The Pivot to Custom Labels)
If you think Tank is going back to wearing basic gym clothes, you’re wrong. For his March 1, 2025, fight against Lamont Roach Jr., he made a massive pivot. He left the Chrome in the closet.
Instead, he commissioned Bladimir Corniel and Steven Barter (the founder of Barriers) to create something entirely new.
They designed a "camo" inspired kit made of premium lambskin leather. It featured:
- A camo bomber jacket with zippers up the sleeves (so he could get it off over his gloves).
- Trunks lined with orange satin.
- Swarovski crystal outlines of an army tank.
This was a major strategic move. Instead of promoting a brand that didn't want to partner with him, he used his platform to spotlight emerging designers and his own GTD (Gervonta Tank Davis) branding.
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The Chrome Hearts Legacy in Boxing
Despite the drama, you can’t deny that Tank changed the game. Before him, "boxing fashion" was mostly just neon colors and tassels. He brought the "high-street" aesthetic into the ring. Now, you see fighters like Devin Haney and Ryan Garcia trying to out-flex each other with designer gear.
The Tank Davis Chrome Hearts collection (the stuff he owns personally) is likely worth over a million dollars. He has the jewelry, the eyewear, the furniture, and the one-of-one fight gear. Even if he stops wearing it, those pieces are now historical artifacts of a specific time when boxing and high fashion finally collided.
Actionable Insights for Fans and Collectors
If you're looking to capture that "Tank style" without spending $200k, here is how the market is moving right now:
- Watch the Resale Market: Since Tank publicly "canceled" the brand, some fans are selling off their "Tank-inspired" pieces. You might find a deal on cross-patch denim, but honestly, Chrome Hearts prices rarely stay down for long.
- Look at the Creators: Follow designers like Bladimir Corniel and brands like Barriers. This is where the "New Tank" aesthetic is headed—more military-inspired, more raw, and more focused on independent storytelling.
- Custom Culture: The real takeaway from the Tank/Chrome saga is the value of custom gear. Tank proved that having a one-of-one item is worth more than any "off the shelf" luxury logo. If you're an athlete, look into local leather artisans rather than chasing big-name brands.
- The "GTD" Brand: Keep an eye on Tank’s official merch. He’s moving toward a "lifestyle brand" model. The hoodies and tees he’s dropping now often mimic that high-end aesthetic but at a price point his actual fans can afford.
Ultimately, Tank Davis didn't need Chrome Hearts; Chrome Hearts needed the energy he brought to the ring. By walking away, he’s betting on himself—which, if you’ve seen him fight, is usually a pretty safe bet.
Check the labels on his next ring walk. It won't be a cross; it'll be a Tank.