You remember the ad. That grainy, handheld YouTube video of a guy in a garage in the Hollywood Hills. He wasn't talking about his Lamborghini—not really—he was talking about knowledge. It became the meme heard 'round the world. But beneath the "here in my garage" jokes, Tai Lopez launched something called the 67 Steps, a program that, honestly, changed the trajectory of online coaching forever.
Whether you find him inspiring or a total grifter, the 67 Steps stayed relevant for over a decade. Why? Because it wasn't just another "how to make money" course. It was a weird, sprawling, 100-hour-plus psychological deep dive into what Tai calls "The Good Life": the intersection of health, wealth, love, and happiness.
The Core Philosophy: Why 67?
Most people think 21 days is the magic number to change your life. Tai leaned on a study from University College London that suggested it actually takes an average of 66 days to cement a new habit. He added one more step for good measure.
The program isn't a linear path. It’s more like a curated library of "mental models." Tai spends hours—and I mean hours—rambling about Darwin, Charlie Munger, Seneca, and Sam Walton. It’s a mix of evolutionary psychology and old-school business wisdom. If you’re looking for a "push-button" riches scheme, this isn't it. In fact, most of the 67 steps are about deprogramming the junk your brain learned in school.
The Standout Lessons (Beyond the Hype)
The curriculum is massive. Some videos are 90 minutes long. If you actually sit through them, a few key concepts start to stick.
1. The "Worth a Damn" Factor
This is basically Step 1. Tai’s argument is simple: most people aren't successful because they aren't actually good at anything. We live in a world where everyone wants the prize without the skill. He forces you to ask, "Why would the world reward me?" It’s a reality check that hurts, but it’s probably the most honest part of the whole thing.
2. Adaptability and the "Chameleon" Mindset
Tai loves quoting Charles Darwin. He constantly reminds listeners that it’s not the strongest or the smartest who survive, but the ones most responsive to change. In business terms, this means not falling in love with your first idea. If the market says no, you pivot. Fast.
3. The Sculpture Approach
Think about a sculptor. They don’t add clay to make a statue; they chip away the stone that isn't the statue. Tai applies this to success. You don't necessarily need to add "more" to your life. Often, you need to remove the "losers, suckers, and low self-esteem people" (his words, not mine) who are weighing you down.
4. Evolutionary Mismatch
This is where the science gets kinda cool. He talks about how our brains are still wired for the savanna, but we live in a world of sugar, social media, and skyscrapers. We’re "mismatched." Understanding why you crave junk food or why you're scared of public speaking (fear of being kicked out of the tribe) helps you override those primal urges.
Is It a Scam? The Reality of 2026
Look, the "scam" label has followed Tai Lopez since he first rented that house in Beverly Hills. And yes, there have been SEC investigations and plenty of disgruntled customers who bought his later, more expensive courses like his e-commerce or real estate programs.
But the 67 Steps itself? It’s basically an audiobook on steroids. You’re paying for his curation of great books. If you’re a heavy reader, you’ve probably heard 80% of this stuff before. You’ll recognize the influence of:
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- Will Durant (The Story of Civilization)
- Robert Cialdini (Influence)
- Richard Dawkins (The Selfish Gene)
- Viktor Frankl (Man’s Search for Meaning)
The "scam" part usually comes from the marketing. Tai sells the dream of the Lamborghini to get you into a course that teaches you about stoic philosophy. It’s a bait-and-switch of sorts, but for many, the "switch" ended up being more valuable than the "bait."
The "Guru" Factor
Let’s be real. Tai’s style is polarizing. He’s "impatiently patient." He talks about "landing the plane" while he’s flying three other planes. Some people find his long-winded stories about his mentors (like Joel Salatin the farmer) to be life-changing. Others find it to be repetitive filler.
What Actually Happens When You Join?
When you sign up, you get one video a day. You can't skip ahead—or at least you couldn't in the original version. You have to answer a question at the end of each video to "unlock" the next day. It’s designed to force that 66-day habit loop.
The Pros:
- Curated Wisdom: He’s read the 1,000 books so you don’t have to.
- Mindset Shift: It moves you from "victim" to "investor."
- Perspective: It connects business to biology and history, which makes it more interesting than a standard MBA.
The Cons:
- The Rambling: Seriously, get a 2x speed player.
- The Upsells: Once you’re in, the emails for the $2,500 programs never stop.
- Lack of Specifics: You won't learn how to run a Facebook ad or code a website here. It’s all "above the neck" work.
Does the 67 Steps Still Work Today?
The world has changed since the "garage" video. In 2026, we have AI that can summarize books in seconds. We have TikTokers giving "wealth hacks" in 15-second clips. So, is a 100-hour video course still worth it?
Honestly, probably more than ever.
We’re living in a "dilettante" culture. People have 5-second attention spans. Sitting through a 90-minute lecture on "The Whisper of 10,000 Generations" actually builds the mental stamina required for long-term business success. It's like "heavy lifting" for your brain.
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Actionable Insights: How to Use the Concepts for Free
You don't necessarily need to give Tai $67 (or whatever the current price is) to benefit from the philosophy. You can "Tai Lopez" your own life by doing the following:
- Audit Your Inner Circle: Tai suggests the 33% rule. Spend 33% of your time with people "below" you (mentoring them), 33% with people at your level, and 33% with people 10-20 years ahead of you.
- Read for Utility: Stop reading for entertainment. Read to solve a specific problem in your health, wealth, love, or happiness.
- Build Your "Board of Advisors": You don't need to know them personally. My board includes Charlie Munger and Marcus Aurelius. When I have a problem, I ask, "What would Munger do?"
- Accept Mismatch: When you feel anxious or lazy, recognize it’s just your "monkey brain" trying to save calories or avoid social rejection. Label it, then ignore it.
The Verdict
The 67 Steps isn't a magic pill. It’s a massive, messy, sometimes annoying, but ultimately insightful collection of mental models. It won't make you rich overnight, but if you actually listen, it might make you the kind of person who can get rich over time.
If you're going to dive in, do it for the philosophy, not the Lamborghinis. And for heaven's sake, watch it at 1.5x speed.
Your Next Steps:
- Identify your "Signature Strength": Write down the one thing you do better than anyone else in your circle. If you don't have one, that's your first problem to solve.
- Pick one "Mentor" (Dead or Alive): Find a biography of someone who has achieved exactly what you want and read it cover to cover this week.
- Start your own 66-day challenge: Pick one habit—just one—and commit to it for 66 days straight. No excuses.