The internet is a very strange place. One second you're watching a trailer for a new prestige drama, and the next, you're scrolling through a heated debate about whether a bar of soap has a hole in it. This is basically the life cycle of any viral moment involving Sydney Sweeney lately. The sydney sweeney soap hole in middle drama is a perfect example of how a real product launch can spiral into a weird mix of urban legend and social media chaos.
Let's be real: people were already losing their minds over the soap itself. When it was announced that the Euphoria star was collaborating with Dr. Squatch for a limited-edition bar called "Sydney’s Bathwater Bliss," the reaction was... a lot. Some fans thought it was a genius way to monetize the "bathwater" memes that have haunted the internet since the Belle Delphine days. Others found it a bit much. But then the "SoapGate" photos started circulating, and things got truly bizarre.
The Viral Rumor That Caught Fire
So, where did the whole "hole in the middle" thing even come from? Honestly, it started on X (formerly Twitter) and TikTok. A few users posted photos and videos claiming their limited-edition bar arrived with a perfectly circular cutout right through the center.
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The internet did what the internet does.
It exploded.
Because the soap was marketed with a heavy dose of "suggestive" energy—Sweeney herself said she pitched the idea based on the Saltburn bathwater scene—people immediately assumed the hole was a deliberate, NSFW design choice. The "sydney sweeney soap hole in middle" search queries spiked because people couldn't tell if they were looking at a real product feature or an elaborate prank.
Sorting Fact From Fiction
Here is the truth: the soap does not actually have a hole in it.
If you bought one of the 5,000 bars that sold out in seconds back in June 2025, you received a solid, green, rectangular block of soap. It smells like pine, Douglas fir, and "earthy moss." There is no hole. Several high-profile unboxing videos, including one from PopSugar, showed the product in its actual state. The "hole" images were almost certainly a combination of clever Photoshop, people physically carving into their own $8 soap (which was reselling for up to $2,000 on eBay), and a separate, unrelated meme about "waste-reducing" hotel soaps that happen to have holes in them.
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"The internet was either all for it with some saying 'whatever makes men take showers,'" Sweeney told PEOPLE during the Echo Valley premiere. She seemed pretty unfazed by the whole thing.
Why This Viral Moment Actually Matters
Even though the hole was fake, the conversation it sparked was very real. It touched on a bunch of weirdly deep topics:
- Parasocial Relationships: People were willing to pay thousands of dollars for a bar of soap that supposedly contained a "touch" of a celebrity's bathwater. That is a wild level of connection to a person you've never met.
- Marketing Genius vs. Cringe: Dr. Squatch saw an opportunity to pivot from "rugged woodsman" vibes to something that played directly into meme culture. It worked. They sold out instantly and generated millions in free earned media.
- The "Saltburn" Effect: We can't ignore the Jacob Elordi connection. Sweeney explicitly mentioned that the viral reaction to that scene made her realize there was a market for this kind of "intimacy" in a bottle—or a bar.
The whole sydney sweeney soap hole in middle saga is basically a case study in how misinformation travels. Someone makes a joke, it gets "stitched" by three people who pretend it's real for clout, and suddenly half the world thinks a soap company is selling something much more scandalous than a pine-scented cleanser.
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What You Should Do Now
If you’re one of the people still looking for one of these bars, you’re probably out of luck unless you want to get scammed on a resale site. Most of the listings you'll see now are just people trying to flip the "scarcity" for a profit.
- Don't buy into the resale hype: Reselling soap for $1,000 is a gamble where the only winner is the seller.
- Verify before you share: If you see a "weird" product feature on TikTok, check an official unboxing first.
- Look for the actual scent: If you just liked the smell, Dr. Squatch has plenty of other pine-heavy soaps that don't cost a month's rent.
At the end of the day, Sydney Sweeney is a very smart business woman who knows exactly how to keep people talking. Whether it's a "bathwater" soap or a fake hole in the middle, she’s mastered the art of winning the internet’s attention.