You've probably seen the name floating around in high-level mastermind circles or caught a snippet of a podcast interview. Susan Crum Pro Global isn't just a corporate-sounding handle; it's the digital footprint of a sales powerhouse who has quietly revolutionized how boutique firms and individual experts look at their bottom line.
Honestly, the world of high-ticket sales is usually full of "bros" in Ferraris. Susan Crum takes a different path. She focuses on what she calls "selling without being salesy," a concept that sounds like a marketing cliché until you actually see the conversion rates. We're talking about moving offers priced anywhere from $2,000 to a massive $100,000.
Who Is the Woman Behind Susan Crum Pro Global?
Susan isn't some overnight AI-generated success story. She’s a veteran. With decades of experience, she has transitioned from traditional business structures into the wild west of the online coaching and expert economy.
One thing most people don't realize is her resilience. She’s a breast cancer survivor—ten-plus years and counting. That kind of battle changes how you do business. It gives you a "no-nonsense" filter. When you've faced life-and-death stakes, a rejected sales call or a low-launch month just doesn't feel that scary anymore.
Her approach through Pro Global (her professional brand) is built on this foundation of grit. It's about helping business owners hit six figures in their first year. Not through "hacks," but through better positioning.
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What Most People Get Wrong About High-Ticket Selling
Most people think selling a $50,000 service requires a silver tongue.
Nope.
Actually, it requires silence. Susan Crum often emphasizes that the biggest mistake is over-talking. You've likely been on the receiving end of a desperate sales pitch where the person just won't stop listing features. It’s exhausting, right?
Pro Global teaches a shift in focus. Instead of pushing a product, you’re diagnosing a problem. If the "patient" (the client) has a $100,000 problem, they will happily pay $20,000 for a cure. It's basically basic math, but the psychology behind it is where most people trip up.
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The Six-Figure Blueprint
Scaling a business to multiple six figures in 12 months isn't magic. It usually follows a very specific trajectory that Susan helps her clients navigate:
- Refining the Offer: You can't sell a generic "marketing package" for $10k. You sell a "revenue growth engine for dental practices." Specificity is currency.
- The Art of the Ask: Learning to say a high number without your voice shaking.
- Positioning: Making sure the world sees you as the expert before you even get on the call.
Why the "Pro Global" Label Matters
In a globalized economy, "Pro Global" signifies a mindset that isn't tethered to a local zip code. Susan Crum works with experts across the world. The strategies for a high-ticket consultant in London are remarkably similar to those for a coach in New York or a digital agency owner in Sydney.
The focus is on "High-Ticket offers." This is where the real leverage is. If you sell a $50 ebook, you need 2,000 customers to make $100k. If you sell a $10,000 service, you only need 10. Which sounds easier to manage? For most small business owners, it's the latter.
Actionable Steps to Scale Like a Pro
If you’re looking to apply some of the Susan Crum Pro Global philosophy to your own work, don't wait for a "perfect" moment.
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Audit your current pricing. If you haven't raised your rates in a year, you’re effectively taking a pay cut.
Record your sales calls. It’s painful to listen back to yourself, but it’s the only way to hear where you're losing the lead. Are you sounding "salesy" or are you acting like a consultant?
Focus on the transformation, not the task. Nobody cares about the "10 modules" in your course. They care that they’ll finally be able to quit their 9-to-5 or save their marriage or fix their back pain.
Ultimately, Susan Crum's work reminds us that business is human. It's about connection, solving real problems, and having the courage to charge what you're actually worth.
Next Steps for Your Business:
Review your top three clients from the last year. Identify exactly what problem you solved for them that they couldn't solve themselves. Use that specific language in your next outreach campaign to position yourself as a high-value specialist rather than a generalist.